Last updated 4 months ago
AdaLink x Business Atelier: Cardano Marketing Action
Problem
The Cardano community must be equipped to responsibly request and manage treasury funds for marketing. Without this capability there could be a critical gap in marketing support for 2025 and beyond.
Total to date
This is the total amount allocated to AdaLink x Business Atelier: Cardano Marketing Action.
About this idea
[GENERAL] Name and surname of main applicant
Natalia Rosa[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
8[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
We will develop a comprehensive framework and guide that can be adopted or adapted by MBOs, Cardano DAOs, marketing agencies, and other entities to manage marketing funds and strategy effectively.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies.
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
Our project is designed to be fully open-source throughout its lifecycle, allowing for transparency and collaboration.
[METADATA] Horizons
Marketing[SOLUTION] Please describe your proposed solution
We will assemble a team of marketing professionals, business development experts, and Cardano community members to create a comprehensive framework and guide. This framework can be adopted or adapted by MBOs like the Frenchies Club by AdaLink, Intersect, Cardano DAOs, marketing agencies, and other organizations. It will provide clear guidelines, strategies, and best practices for managing Cardano's Treasury funds specifically for marketing initiatives. The guide will outline budgeting, campaign execution, and performance tracking to ensure transparency, accountability, and efficiency in all marketing activities.
Our solution will empower organizations within the Cardano ecosystem to drive global adoption through well-structured, impactful marketing strategies. By enabling any entity within the ecosystem to establish a marketing organization, they will be equipped to:
• Develop and execute a comprehensive marketing framework that promotes Cardano in 2025 and beyond.
• Transparently manage a marketing budget that effectively supports Cardano’s global adoption.
The Marketing Action document will include:
• Organizational Responsibilities
• Operational Structure
• Code of Conduct
• Code of Ethics
• Plan for Allocation of Grants for Cardano Businesses' Marketing Needs
• Community Input Plan
By addressing the current lack of structure around marketing fund management, this project offers a scalable solution that will empower Cardano businesses, developers, DAOs, and other key stakeholders. This will ultimately drive growth, enhance visibility, and foster broader adoption across the ecosystem.
To further strengthen this process, we will involve the Cardano community by hosting town halls after each deliverable is drafted. We’ll gather feedback from the Frenchies by AdaLink Club, an active community of over 100 members. Those who participate in providing feedback on at least one of the three feedback sessions will be eligible for voting rewards, ensuring their input directly influences the project's success.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
Our project will have a significant and measurable impact on the broader Cardano community by providing a framework that enables well-structured and strategic marketing efforts.
To measure impact, we will use both qualitative and quantitative methods:
- Quantitative: The number of marketing initiatives facilitated by the framework, the amount of treasury funds allocated, and key performance indicators such as website traffic, social media engagement, and overall growth of Cardano following the adoption of these strategies.
- Qualitative: Feedback from businesses and stakeholders, testimonials, and case studies showcasing the success of the marketing efforts.
We will share the project outcomes through detailed reports, and open forums within the Cardano community. Additionally, the framework and guide will be available as an open-source document, enabling the community to build on and adapt them for future marketing initiatives.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
AdaLink has a proven track record of successfully managing projects within the Cardano ecosystem, particularly in content creation and blockchain technology. We consistently meet deadlines and ensure projects stay within budget constraints, exemplifying our ability to deliver on promises. You can view the MVPs we’ve launched on the test-net here.
To bolster our capability, we’ve partnered with Business Atelier, a business accelerator specializing in business development, strategic growth, finance, and accounting. Business Atelier’s extensive experience in helping businesses thrive, whether they are new or established, brings tremendous value to our project. Their reputation for leadership and problem-solving ensures that the Cardano businesses we support will benefit greatly from this collaboration.
Together, this partnership ensures the creation of a responsible framework to manage Cardano Governance Action for marketing purposes, handled by dedicated professionals committed to success and accountability.
[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Milestone 1: Marketing Action Overview
Milestone Outputs: A document outlining the responsibilities of organizations requesting treasury funds for marketing purposes.
Acceptance Criteria: A finalized document reviewed and approved by the project team, outlining key responsibilities such as:
- Marketing Strategy Development
- Budget Allocation & Resource Management
- Third-Party Marketing Grant Management & Oversight
- Additional responsibilities will be addressed as deemed necessary during the development process.
Evidence of Milestone Completion:
- A link to the Marketing Action Overview Report PDF.
- A link to a town hall video where community participants provided feedback on the document.
Milestone 2: Operational Structure Document
Milestone Outputs: A document that defines an optimal organizational structure for managing and executing Cardano marketing initiatives effectively. This includes clearly defined roles, decision-making processes, and accountability measures to ensure successful execution and alignment with the broader Cardano community.
Acceptance Criteria:
Document must outline:
• Clear definition of roles, responsibilities, and leadership within the organization.
• Transparent processes for decision-making related to budget allocations, strategy approvals, and project management.
• Accountability measures to ensure progress tracking and alignment with both the organization and the broader Cardano community.
• Inclusion of a Code of Conduct and Code of Ethics to promote transparency and fairness.
• Integration of community feedback gathered during a town hall session.
Evidence of Milestone Completion:
- A link to the finalized Operational Structure Document.
- A link to the video recording of the town hall feedback session.
Milestone 3: Marketing Grants and Community Collaboration Plans
Milestone Outputs: Two key documents—Plan for Allocation of Grants and a Community Collaboration Plan.
Acceptance Criteria:
- Plan for Allocation of Grants: Development of a grant allocation process to support marketing efforts for Cardano-based businesses.
- Community Collaboration Plan: A feedback strategy ensuring community engagement and shared governance in marketing decisions.
Evidence of Milestone Completion:
- A link to the Marketing Grants and Community Collaboration Plans PDF Document
- A Link to a video from the town hall feedback session.
Milestone 4: Final Report & Project Close-Out
Milestone Outputs:
- A comprehensive final framework that consolidates all reports for managing Cardano Treasury funds allocated for marketing purposes.
- A final report summarizing the entire project lifecycle, including key outcomes, challenges faced, and lessons learned.
Acceptance Criteria:
The final report should provide a complete summary of the project lifecycle, detailing the challenges encountered, highlighting key achievements, and offering lessons learned for future improvement.
Evidence of Milestone Completion:
- A link to the Cardano Marketing Action Report document.
- A link to the Final Report document.
- A close-out video summarizing key moments and notable achievements from the project.
[RESOURCES] Who is in the project team and what are their roles?
Project Lead: Natalia Rosa, with a Bachelor of Science Degree in Film, brings over a decade of experience working, directing and supervising production departments for various film, television, and multimedia promotional campaigns. She has worked on award-winning projects and with renowned artists. Natalia will leverage her expertise in project management and multimedia production for AdaLink.
Project Lead and Community Manager: Gisela Rosa is the co-founder of Blockverse Media, Inc., known as Arcella on CT, Gisela is not only a professional musician with over 10 years of experience but also an educator who has collaborated with world-renowned and emerging artists. With her guidance, AdaLink it’s shaping to become a platform that truly comprehends and serves the needs of the Cardano community.
Business Development: Business Atelier is a business consulting firm with a proven track record in accelerating growth for startups and established companies. Their expert team specializes in access to capital, accounting, human resources, and strategic development, with a 90% success rate in preparing businesses for market readiness and securing capital. Business Atelier takes a holistic approach, offering tailored mentorship, training, and strategic guidance to help businesses grow. Their methodology combines financial expertise with a human-centered design focus, ensuring that solutions are not only viable but aligned with the unique needs and goals of each business.
Marketing Specialist: Vivian Méndez is the Founder of Salitre Marketing Agency and a member of the AdaLink Team. Throughout her impressive career, Vivian has managed and executed strategic campaigns across various sectors. She has overseen strategic event planning for prestigious brands such as Johnnie Walker, Colgate, Ketel One, and Mountain Dew. Her expertise also extends to managing multiple accounts, including Papa John's, Liberty Puerto Rico, Suiza Dairy, Dietz & Watson, Be Ribe, and Invest Puerto Rico.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
Budget & Costs:
1 - Project Management - 25,000 ADA (~$9,000 USD)
This budget will cover the oversight and management of the entire project, including coordinating the team, ensuring deliverables are met, and maintaining timelines. The project manager will oversee alignment between marketing professionals, business development experts, and the Cardano community, facilitating clear communication. Additionally, this budget includes costs for drafting, designing, and publishing the Cardano Marketing Action guide, ensuring the document is professionally formatted and accessible. It covers editing, graphic design, and digital publication.
2 - Business Development Experts - 25,000 ADA (~$9,000 USD)
This allocation is for consultations and strategy sessions with business development, finance, and accounting experts. These professionals will develop the operational structure and provide strategic insights to ensure the guide is adaptable across various Cardano organizations. They will also contribute to designing the Plan for Allocation of Grants for Cardano Businesses' Marketing Needs.
3 - Marketing Experts - 25,000 ADA (~$9,000 USD)
This portion covers consultations and strategy sessions with marketing professionals. Their role will include designing the operational structure, defining responsibilities, setting broad marketing goals, and establishing accountability mechanisms within the marketing framework.
4 - Community Engagement & Feedback Rewards - 25,000 ADA (~$9,000 USD)
To ensure active community involvement, a portion of the budget will be allocated for rewards to members who participate in feedback sessions during town halls. This will incentivize continuous engagement and help shape the framework to reflect broad community input.
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
The cost of this project represents significant value for the Cardano ecosystem because it establishes a formal, scalable framework for managing Cardano marketing efforts with accountability and transparency. By investing in the creation of an operational structure and guidelines for marketing fund allocation, the project addresses a gap that currently exists—ensuring funds from the Cardano treasury are managed efficiently and in alignment with the community’s needs. This structure not only improves the strategic allocation of resources but also creates a replicable model for future initiatives.
Additionally, the budget outlined for this project is aligned with industry-standard rates for professional services, including project management, business development, and marketing consultancy. The value it provides is amplified by the long-term benefits of clear governance, accountability measures, and community input, ensuring that Cardano’s marketing efforts will have a lasting and measurable impact on global adoption.
