Last updated 4 months ago
AdaLink x Business Atelier: Grow Your Business, Grow Cardano
Problem
Cardano-based businesses often struggle with market readiness and effective marketing, hindering their launch and growth. They need targeted support to develop and scale successfully.
Total to date
This is the total amount allocated to AdaLink x Business Atelier: Grow Your Business, Grow Cardano.
About this idea
[GENERAL] Name and surname of main applicant
Natalia Rosa[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
8[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
AdaLink partnered with Business Atelier to deliver tailored workshops, consultancy, and marketing support, enhancing the market readiness and growth of Cardano-based businesses and the ecosystem.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies.
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
We will extend an open invitation to businesses within the Cardano ecosystem to submit applications and be considered for participation. Cardano businesses that successfully go through the process will attend the workshops alongside Frenchies Club members. Up to 10 participants who successfully complete the workshops will be eligible to receive one-on-one consultations and potentially win marketing kits.
[METADATA] Horizons
Accelerator[SOLUTION] Please describe your proposed solution
We aim to empower early-stage and startup businesses within the Cardano ecosystem by equipping them with the tools and guidance they need to succeed in today’s competitive landscape. Through a partnership with Business Atelier, a leading business accelerator, we have developed a dynamic support system to ensure these businesses are market-ready.
Key Impact Areas:
1 - Workshops: We will offer a series of workshops that provide participants with hands-on, real-world knowledge of entrepreneurship. These workshops will cover areas such as finance, legal structuring, human resources, and marketing. Designed specifically for blockchain-based businesses, they will prepare participants for every stage of development and equip them with practical skills to face market challenges.
2 - Business Readiness Assessment & Mentorship: After completing the workshops, businesses will undergo an assessment to gauge their market readiness. A select group of standout participants will be paired with experienced mentors for one-on-one sessions, focusing on finance, business development, accounting, and marketing strategies. These mentorships will provide tailored guidance to address specific business challenges and accelerate their market entry or growth.
3 - Marketing ToolKit Awards:
To further support promising businesses, we will offer a personalized Marketing Toolkit to help them establish a strong market presence. This toolkit will include:
- A consulting session with a marketing specialist
- A tailored marketing plan
- A brandbook to refine their brand’s identity and messaging
Additionally, one exceptional participant will receive extended resources, such as:
- Landing Page Design and Optimization (If needed)
- Social Media Content
- Public Relations support, including press release drafting and distribution
- A small budget for paid advertising to kickstart their marketing campaign
This targeted support will help businesses launch their marketing efforts effectively and reach a broader audience.
Why this matter to Cardano:
Our initiative goes beyond basic business development—it’s about giving Cardano-based startups the tools to scale and succeed, driving adoption and visibility within the ecosystem. By providing tailored workshops, mentorship, and marketing support, we’re positioning these businesses for long-term growth, credibility, and market impact.
Together, we are strengthening the entire Cardano ecosystem by nurturing its business landscape, fostering innovation, and increasing the overall market presence of Cardano-based projects.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
By equipping early-stage businesses with business development and marketing resources, we are fostering sustainable growth within the Cardano ecosystem. These businesses will be better positioned to succeed, ultimately contributing to the broader adoption and long-term viability of Cardano.
Impact Measurement: We will use both quantitative and qualitative methods:
- Quantitative: We’ll track the number of businesses that complete the workshops, receive mentorship, and launch marketing campaigns.
- Qualitative: We'll gather feedback from participating businesses to measure satisfaction, program effectiveness, and the degree to which they feel equipped to scale and optimize their marketing efforts.
Sharing Outputs and Opportunities:
- We will share insights, lessons learned, and best practices with the wider Cardano community through regular social media updates and content on community forums.
- Success stories of participating businesses will be highlighted, serving as inspiration for others and demonstrating the program’s tangible impact on the ecosystem.
- In addition, we'll explore opportunities to collaborate with other Cardano-focused initiatives to further amplify the program's reach and influence.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
AdaLink has a proven track record of successfully managing projects within the Cardano ecosystem, with expertise in content creation and blockchain technology. We consistently ensure that our projects meet deadlines and stay within budget, ensuring efficient project management. You can explore the MVPs we’ve launched on test-net here.
To expand our capabilities, we’ve partnered with Business Atelier, a well-established business accelerator specializing in business development, strategic growth, finance, and accounting. Business Atelier brings a wealth of experience to help Cardano businesses thrive, whether they are new, emerging, or established. Their reputation for leadership, problem-solving, and value creation makes them an invaluable partner in driving business success.
Trust and Accountability:
We employ strict financial oversight to ensure responsible management of funds. This includes transparent reporting, milestone tracking, and routine updates to stakeholders. Business Atelier’s expertise in financial management further ensures that all resources are allocated efficiently and effectively.
Together, this collaboration guarantees that we are well-equipped to deliver comprehensive support, helping Cardano businesses reach market readiness and contributing to the ecosystem's growth.
[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Milestone 1: Pre-Production
Milestone Outputs: Pre-Production Planning Report detailing the roadmap for the entire project.
Acceptance Criteria: A finalized document, reviewed and approved by the project team, outlining key details such as the timeline, project onboarding plan, workshop execution strategy, consultancy session methodology, and award distribution process.
Evidence of Milestone Completion: A link to the Pre-Production Planning Report PDF.
Milestone 2: Project Onboarding & Introductory Workshop
Milestone Outputs: Completion of project onboarding for participating businesses and the successful execution of the introductory workshop.
Acceptance Criteria:
1. Onboarding of a minimum of 10 businesses.
2. Conducting the Introductory Workshop covering predetermined key topics from the M1 pre-production report, with at least 5 participants attending the live streamed session.
Evidence of Milestone Completion:
1. A link to the Business Onboarding report, including a list of participants.
2. A link to a video summarizing the Introductory Workshop recording, highlighting key moments and participant engagement.
Milestone 3: Remaining Workshops, Diagnosis, 1-on-1 Consultancy Sessions & Award Distribution
Milestone Outputs:
Completion of 3 workshops, a Diagnosis Report identifying the market readiness of selected businesses, at least 3 one-on-one consultancy sessions, and the distribution of Marketing Toolkit Awards to a minimum of 3 selected businesses.
Acceptance Criteria:
- All 3 workshops must be delivered according to the planned schedule, covering the key topics outlined in the M1 pre-production report. A minimum of 5 participants must attend each live streamed session.
- Diagnosis reports must be provided for 10 selected businesses based on predefined criteria for business readiness.
- At least 3 businesses must receive tailored consultancy sessions, with feedback collected from both the consultant and the businesses to assess the effectiveness of each session.
- Marketing Toolkits must be awarded to at least 3 businesses. Each toolkit must include an initial meeting/consultation with a Marketing Specialist, a Marketing Plan tailored to their specific needs, and a brandbook to guide their brand’s identity and messaging.
Evidence of Milestone Completion:
- A video summarizing the workshop recordings, showcasing key moments and participant engagement.
- A diagnosis report including a list of participants and an overall summary of findings, while keeping individual business details confidential.
- A comprehensive feedback report from both the consultant and businesses, evaluating the consultancy sessions.
- A Marketing Toolkit Award distribution report detailing selection criteria, the contents of each toolkit awarded, and feedback from both the marketing consultant and the businesses that received the toolkits.
Milestone 4: Final Report & Project Close-Out
Milestone Outputs: A final report summarizing the entire project lifecycle, including project outcomes, challenges, and impact analysis.
Acceptance Criteria: The final report should include feedback from businesses, project’s challenges and any lessons learned.
Evidence of Milestone Completion:
- A downloadable Final Report document.
- A final close-out video summarizing key moments and achievements.
[RESOURCES] Who is in the project team and what are their roles?
Project Lead: Natalia Rosa, with a Bachelor of Science Degree in Film, brings over a decade of experience working, directing and supervising production departments for various film, television, and multimedia promotional campaigns. She has worked on award-winning projects and with renowned artists. Natalia will leverage her expertise in project management and multimedia production for AdaLink.
Project Lead and Community Manager: Gisela Rosa is the co-founder of Blockverse Media, Inc., known as Arcella on CT, Gisela is not only a professional musician with over 10 years of experience but also an educator who has collaborated with world-renowned and emerging artists. With her guidance, AdaLink it’s shaping to become a platform that truly comprehends and serves the needs of the Cardano community.
Business Development Workshop and Consultancy Providers: Business Atelier is a business consulting firm with a proven track record in accelerating growth for startups and established companies. Their expert team specializes in access to capital, accounting, human resources, and strategic development, with a 90% success rate in preparing businesses for market readiness and securing capital. Business Atelier takes a holistic approach, offering tailored mentorship, training, and strategic guidance to help businesses grow. Their methodology combines financial expertise with a human-centered design focus, ensuring that solutions are not only viable but aligned with the unique needs and goals of each business.
Marketing Specialist Consultant: Vivian is the Founder of Salitre Marketing Agency and a member of the AdaLink Team. Throughout her impressive career, Vivian has managed and executed strategic campaigns across various sectors. She has overseen strategic event planning for prestigious brands such as Johnnie Walker, Colgate, Ketel One, and Mountain Dew. Her expertise also extends to managing multiple accounts, including Papa John's, Liberty Puerto Rico, Suiza Dairy, Dietz & Watson, Be Ribe, and Invest Puerto Rico.
Art Director: Carlos Miranda is a VFX and Motion Graphics Artist with over a decade of experience in the industry. His creative expertise has contributed to promotional campaigns of major brands such as NBA, MLB, Honda, Miss Universe and many others.
As the talented designer behind Frenchies by AdaLink and our Art Director, Carlos brings a unique vision and artistic flair to our team and will supervise the brandbooks production.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
1 - Project Management - 20,000 ADA/~$7,000
This budget covers the oversight and coordination of the entire project, including managing the team, overseeing deadlines, ensuring deliverables, and ensuring effective communication between all service providers and participants.
2 - Project Onboarding & Diagnosis - 5,000 ADA/~$1,750
This allocation covers the costs related to onboarding Cardano businesses, setting up the processes, and diagnosing each business’s market readiness. This will include time spent analyzing their needs, offering feedback, and preparing them for the workshops and one-on-one consultancy sessions.
3 - Workshop Creation and Distribution - 22,000 ADA/~$7770
This covers the production and distribution of the 4 planned workshops. It includes workshop material development, inviting expert speakers, and managing the delivery to the businesses.
4 - Business Consultancy Sessions - 10,000 ADA/~$3,500
This covers the cost of personalized one-on-one consultancy sessions with selected businesses. The consultancy sessions will provide tailored support on business development, finance, and marketing, ensuring these businesses are ready to grow and scale. It includes payments for professional consultants involved in these sessions.
5 - Marketing Toolkits Awards - 40,000 ADA/~$14,000
This allocation is dedicated to providing the top-performing businesses with a comprehensive marketing toolkit that includes brandbooks, marketing plans, and other essential marketing resources like website design, PR campaigns, and paid advertising funds.
6 - Frenchies Club Community Voting Rewards - 3,000 ADA/~$1,000
This pool is set aside to reward Frenchies Club members who vote for the businesses that will receive the Marketing Toolkits Awards. By distributing rewards to voters, we promote transparency and decentralization in the selection process, encouraging community engagement and participation.
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
Our project offers significant value for the Cardano ecosystem by focusing on cost-effective solutions that promote business growth and long-term adoption. The workshops, consultancy sessions, and marketing toolkits represent services that are typically high-cost in the professional world but are being provided here at competitive rates to maximize impact. By equipping businesses with professional-grade tools such as brandbooks, marketing strategies, and websites, we are empowering them to effectively scale, which will contribute to the overall visibility and strength of Cardano.
