Cardano Awareness Campaign

[GENERAL] Name and surname of main applicant

Robel nigatu

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

80000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We'll craft a marketing campaign using social media, blogs, and podcasts to highlight Cardano's strengths. It will include interviews with key players and case studies of successful projects.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The content will be licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), ensuring that all materials (videos, blogs, and other educational resources) are accessible and modifiable by the public.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

•The Cardano Awareness Campaign will target a global audience with the primary goal of educating the public about Cardano's benefits over other blockchain platforms. It will focus on:

1. Social Media Campaign:

•Platforms: X (formerly Twitter), Instagram, YouTube, and LinkedIn.

•Daily posts focusing on Cardanos unique features, like the Ouroboros protocol and PoS consensus, with educational graphics and videos.

•A focus on audience engagement through Q&A sessions, polls, and community discussions.

•Reach goal: 2 million social media impressions and 50,000 active engagements (shares, comments, etc.) within 6 months.

2. Technical Blog Series:

•15 in-depth blogs comparing Cardano to other platforms like Ethereum and Solana.

•Case studies of real-world applications such as Atala PRISM, MELD, and others.

•Reach goal: 200,000 total blog views, with a 15% increase in Cardano-related Google searches.

3. Podcasts & Webinars:

•10 episodes featuring interviews with key ecosystem leaders, developers, and business partners.

•Monthly live webinars covering Cardanos staking, smart contracts, and governance models.

•Reach goal: 50,000 podcast downloads and 10,000 webinar attendees by the end of the campaign.

4. Educational Outreach:

•Content will be made available in multiple languages to address global audiences (e.g., Spanish, French, Chinese).

•Create video tutorials targeting developers, showing how to build dApps and deploy smart contracts on Cardano.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The campaign will significantly increase global awareness of Cardano and promote real-world adoption of ADA and Cardano-based solutions. By providing simplified, accessible content, we expect to:

•Increase the number of ADA wallets by 50,000 within 6 months.

•Double the number of active developers building on Cardano.

•Expand Cardanos brand recognition, positioning it as a leading global blockchain platform.

Key Metrics & KPIs:

•Social Media: 2 million impressions, 50,000 active engagements.

•Blog Traffic: 200,000 views across all articles.

•Webinar Attendance: 10,000 total attendees.

•New ADA Wallets: 50,000 new ADA wallets created globally.

•Developer Adoption: Double the number of active developers by the end of the campaign.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The team consists of experienced blockchain marketers and content creators:

•Project Manager: [Robel Nigatu] - Blockchain marketing strategist with 5 years of experience leading successful blockchain awareness campaigns for Ethereum and Tezos.

•Content Creator: [Ephrem nigatu] - Specialist in technical blogging with published articles in CoinDesk and CoinTelegraph.

•Podcast Host: 10 years of experience hosting and producing crypto podcasts, including Crypto Simplified and The Block Show.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

(Months 1-3)

•Launch social media campaign and begin publishing blog content.

•Organize the first two interviews/podcasts with key Cardano figures.

•Measure initial engagement via social media metrics and blog traffic.

•Budget: ₳20,000

(Months 4-6)

•Produce and release five additional blog posts and three podcasts.

•Host two live webinars on Cardano use cases and smart contract development.

•Gather feedback from the community via surveys and online polls.

•Budget: ₳25,000

(Months 7-9)

•Complete the final batch of podcasts and blogs.

•Publish a final report on the impact and outcomes of the campaign.

•Submit a project close-out report and video to the Cardano community.

•Budget: ₳20,000

[RESOURCES] Who is in the project team and what are their roles?

[Robel nigatu]: Project manager and strategist, overseeing the campaign.

[Ephrem nigatu]: Responsible for creating blog content and case studies.

Interviewer and producer of podcast series.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

•Social Media Management: ₳10,000 (Content production, social media management tools).

•Blog Creation (15 Articles): ₳12,000 (Research, writing, editing).

•Podcast Production (10 Episodes): ₳15,000 (Scripting, editing, guest hosting).

•Paid Advertising Campaign: ₳10,000 (YouTube ads, promoted posts on X).

•Webinars & Video Tutorials: ₳8,000 (Hosting fees, software, translation).

•Contingency Fund: ₳5,000 (Unexpected costs).

Auditability:

•We will publish quarterly progress reports on GitHub and hold monthly community calls to provide updates. Success will be measured by tracking KPIs such as wallet growth, traffic statistics, and social media engagements. A final impact report and video presentation will be submitted to the Cardano community at the end of the campaign, detailing the project’s outcomes and future recommendations.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

•This project represents high value for money as it directly addresses the gap in awareness and education about Cardano. By leveraging cost-effective digital channels, we aim to reach a wide audience globally. The detailed breakdown of costs ensures transparency, and the open-source nature of the content will allow others to reuse and adapt it for their initiatives, creating long-term value for the Cardano community.