Cardano Ecosystem & Event Content Video Coverage (Including Charles Hoskinson Short-Form Cut Ups)

[GENERAL] Name and surname of main applicant

Jason Borck

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Requested funds in ada

95000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We'll use Catalyst funds for event travel, compensate a pro videographer, and create engaging content on Cardano's developments as well as Charles to attract new users and keep the community informed.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All content we create will have Open IP and be usable by anyone

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

Overview: Produce high-quality video breakdowns of new Cardano updates, protocols, short-form cut-ups of Charles Hoskinson Content, all to be posted on Jason Borck’s channel (with open IP for free use) and the Jellycubes X account. Catalyst funding will also cover costs for attending Cardano conventions and events, where we will film short-form content featuring projects building in the ecosystem & long form experience overviews.

Problem: Although Cardano consistently delivers great updates, many people remain unaware of them. Additionally, Cardano events often lack proper video coverage, and there is a noticeable gap in high-quality breakdown content on YouTube and X, especially when compared to other ecosystems that have dedicated media teams. There is also a huge lack of Short-Form recaps of Charles Hoskinson's content (derived from his lives, interviews, and youtube channel) that could be benefitted from being cut up to short-form digestible content.

Solution: We will allocate part of the Catalyst funding to cover travel expenses for attending events and hire at least 1 high-quality videographers to produce event content. Additionally, we will create engaging video content focused on new developments in the Cardano ecosystem to attract new users and keep the community informed including cutting up short-form clip highlights from Charles Hoskinson.

This content will be a valuable resource for projects to market themselves, increasing exposure across the Cardano ecosystem and covering in-person key events that highlight the community and its developments. All videos will be open IP for anyone to use and will also be posted on our YouTube channel: https://www.youtube.com/@jasonborck

Outcome: By increasing video coverage at events and providing regular content on YouTube (including Charles short form), we will help onboard new users and educate the community about ongoing developments and projects within Cardano.

Why Catalyst: Covering videographer costs and travel expenses for these events is expensive, and since Cardano has fewer users, viewers, and sponsors compared to other ecosystems, ad revenue does not cover these costs. Catalyst funding will allow us to prioritize attending these events and creating the content needed to drive awareness.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

By producing both short and long-form engaging content at events and for the ecosystem as a whole, we can significantly boost exposure for what's happening within Cardano. This will have a major impact on attracting new users while educating the existing community. Our goal is to capitalize on the future retail boom by delivering content that is both informative and easily digestible. It will also enable more Cardano community members to hear highlights from Charles Hoskinson in case they do not have time for a long form video format or interview.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have already been running a youtube channel for 3 years and have covered past events including this years solana breakpoint, ordinals summit, and token49. Our channel has covered updates in the Cardano ecosystem for years now including the recent Snek.fun launch as an example. You can check out our Youtube Channel and also see all of the short form cut ups we have posted in the past for a variety of ecosystems/confrences as an example to what we are looking to provide increasingly for Cardano and Charles Hoskinson. We would go to more events and create more content focus on this, but its just too cost-prohibitive.

Examples of videos:

https://youtu.be/GyXDN-zjtQE?si=dwXn4FkguBrdcjhZhttps://youtu.be/Agkr2NxcK2A?si=YC-JSMced9LzUG66https://youtu.be/cu4mcopeIGs?si=w1_wfBr45zhG1Rs8https://youtube.com/shorts/Eyne9GZLJAw?si=yipDX9IFNiC_qhFj

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

A: Milestone outputs

• Create +10 Long Form Cardano Related Content Videos/Ecosystem Updates
• Create +15 Short From Cardano Related Content Videos/Ecosystem Updates
• Create +20 Charles Hoskinson Short-Form Cut Ups
• Attend & Create Content 1 Long-Form and +15 Short Form Videos for +1 In-Person Cardano Event/Conference

B: Acceptance criteria

• Each Long Form Video must be at least 7 minutes long, focused solely on a Cardano Ecosystem Update, and posted on Jason Borck's Channel with open IP for anyone to use
• Each Short Form Video must be under 1 minute long, focused solely on Cardano, and posted on Jason Borck's Channel with open IP for anyone to use
• Going to at least 1 in-person major Cardano Event such as Cardano Summit, Consensus, Rare Evo, etc
• At the Confrence we must produce at least 1 long form video about the overall walkthrough experience, meeting projects, and speeches with Charles/Cardano Creators
• At the Confrence we must product at least 15 Short Form Videos that cover Cardano Projects, Speeches, and/or Community Members

C: Evidence of milestone completion

• All videos will be posted on our Youtube Channel as well as the viewing links for each piece of content we produce

A: Milestone outputs

• Create +20 Long Form Cardano Related Content Videos/Ecosystem Updates
• Create +30 Short From Cardano Related Content Videos/Ecosystem Updates
• Create +30 Charles Hoskinson Short-Form Cut Ups
• Attend & Create Content 1 Long-Form and +15 Short Form Videos for +2 In-Person Cardano Event/Conference

B: Acceptance criteria

• Each Long Form Video must be at least 7 minutes long, focused solely on a Cardano Ecosystem Update, and posted on Jason Borck's Channel with open IP for anyone to use
• Each Short Form Video must be under 1 minute long, focused solely on Cardano, and posted on Jason Borck's Channel with open IP for anyone to use
• Attended 2 in-person major Cardano Event such as Cardano Summit, Consensus, Rare Evo, etc
• At each Confrence we must produce at least 1 long form video about the overall walkthrough experience, meeting projects, and speeches with Charles/Cardano Creators
• At the Confrence we must produce at least 15 Short Form Videos that cover Cardano Projects, Speeches, and/or Community Members

C: Evidence of milestone completion

• All videos will be posted on our Youtube Channel as well as the viewing links for each piece of content we produce

A: Milestone outputs

• Create +25 Long Form Cardano Related Content Videos/Ecosystem Updates
• Create +35 Short From Cardano Related Content Videos/Ecosystem Updates
• Create +35 Charles Hoskinson Short-Form Cut Ups
• Attend & Create Content 1 Long-Form and +15 Short Form Videos for +3 In-Person Cardano Event/Conference

B: Acceptance criteria

• Each Long Form Video must be at least 7 minutes long, focused solely on a Cardano Ecosystem Update, and posted on Jason Borck's Channel with open IP for anyone to use
• Each Short Form Video must be under 1 minute long, focused solely on Cardano, and posted on Jason Borck's Channel with open IP for anyone to use
• Attended 3 in-person major Cardano Event such as Cardano Summit, Consensus, Rare Evo, etc
• At each Confrence we must produce at least 1 long form video about the overall walkthrough experience, meeting projects, and speeches with Charles/Cardano Creators
• At the Confrence we must produce at least 15 Short Form Videos that cover Cardano Projects, Speeches, and/or Community Members

C: Evidence of milestone completion

• All videos will be posted on our Youtube Channel as well as the viewing links for each piece of content we produce

A: Milestone outputs

• Create +30 Long Form Cardano Related Content Videos/Ecosystem Updates
• Create +45 Short From Cardano Related Content Videos/Ecosystem Updates
• Create +40 Charles Hoskinson Short-Form Cut Ups
• Attend & Create Content 1 Long-Form and +15 Short Form Videos for +3 In-Person Cardano Event/Conference

B: Acceptance criteria

• Each Long Form Video must be at least 7 minutes long, focused solely on a Cardano Ecosystem Update, and posted on Jason Borck's Channel with open IP for anyone to use
• Each Short Form Video must be under 1 minute long, focused solely on Cardano, and posted on Jason Borck's Channel with open IP for anyone to use
• Attended 3 in-person major Cardano Event such as Cardano Summit, Consensus, Rare Evo, etc
• At each Confrence we must produce at least 1 long form video about the overall walkthrough experience, meeting projects, and speeches with Charles/Cardano Creators
• At the Confrence we must produce at least 15 Short Form Videos that cover Cardano Projects, Speeches, and/or Community Members

C: Evidence of milestone completion

• All videos will be posted on our Youtube Channel as well as the viewing links for each piece of content we produce

[RESOURCES] Who is in the project team and what are their roles?

Jason Borck (Founder, Project Relationship, Analysis, Team Organization, Content Production): https://x.com/jason_borck

Thomas (Video Editing Production): https://x.com/Thomas__BIG 

Salman (Thumbnails): https://x.com/salllvision

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Confrence Travel Costs (For 2): ~35k ADA

Videographer: ~55k ADA

Thumbnails: ~3k ADA

Additional Video Materials (including Software): ~2k ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that additional content coverage of events and ecosystem updates (including Charles Hoskinson Short Form Videos) will significantly increase exposure and educate a wider audience on what’s happening within Cardano. By combining high-quality short and long-form content, we can effectively tap into a larger market and reach a broad audience, maximizing engagement and impact across the ecosystem.