Cardano-Sponsored Ethiopian Holiday Celebrations for Ecosystem Growth

[GENERAL] Name and surname of main applicant

Nathan Mesayneh

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Sponsor key Ethiopian holiday celebrations to raise awareness of Cardano through cultural engagement and community-building activities.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

This project does not involve any code development or software outputs, as it is focused on cultural event sponsorships and community engagement activities rather than technical development. Therefore, there are no code elements to be made open source.

However, we will provide open access to all non-code project deliverables, including marketing materials, educational content (such as blockchain workshops), and reports on the impact of the events. These materials will be freely available to the Cardano community to inspire similar cultural engagements in other regions. Since this is not a software project, there is no need for a software license.

[METADATA] Horizons

Community

[SOLUTION] Please describe your proposed solution

We will sponsor major Ethiopian holidays, such as Timkat (Epiphany), Meskel (Finding of the True Cross), and Fasika (Easter). By aligning Cardano with these culturally significant events, we will promote the brand through traditional festivities, digital campaigns, and community gatherings. Each holiday will feature Cardano-branded banners, promotional giveaways, and educational activities, like blockchain workshops and seminars, to engage the local community and highlight how Cardano’s blockchain can support social and economic progress in Ethiopia.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This initiative will introduce Cardano to thousands of Ethiopians, aligning the blockchain with cultural values and increasing awareness in a country that is becoming a key market for blockchain adoption. Through direct engagement during public holidays, we will also foster trust and create a sense of community around Cardano, contributing to the ecosystem’s growth in Ethiopia.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have experience in event management and a deep understanding of Ethiopian culture and holidays. I will partner with local community organizers and marketing experts to ensure that the sponsorships resonate with the public and effectively promote Cardano. Additionally, I will collaborate with blockchain educators to integrate Cardano knowledge into these events.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Plan holiday sponsorship strategies (Month 1)

In the first month, we will select the Ethiopian holidays to sponsor and outline our sponsorship strategies for each. This includes identifying key communities and events, finalizing partnerships with local event organizers, and designing promotional materials that will highlight Cardano’s involvement.

Launch marketing campaign for Timkat and Meskel (Month 2-3)

We will kick off the project by focusing on two of Ethiopia’s biggest holidays, Timkat and Meskel. This phase will include marketing on social media, TV, and radio, as well as setting up branded booths and educational areas at key locations during the celebrations. Attendees will receive Cardano-branded materials, and we will introduce them to blockchain concepts through engaging activities.

Fasika (Easter) sponsorship and public engagement (Month 4-5)

During Fasika, we will hold larger Cardano-themed community events that align with the spirit of the holiday. There will be blockchain education sessions, community dinners sponsored by Cardano, and local giveaways to celebrate the holiday. These events will be covered on social media and local TV to reach a wider audience.

Post-event reporting and Cardano adoption analysis (Month 6)

In the final phase, we will analyze the impact of these sponsorships by gathering feedback from attendees and reviewing metrics such as brand recognition, social media engagement, and local Cardano community growth. We will then present this data to the Cardano community and propose future strategies for engaging more deeply with Ethiopian culture.

 Develop long-term strategy and scale the sponsorship model (Month 6)

After analyzing the outcomes and community feedback from the events, we will develop a long-term strategy for Cardano's continued involvement in Ethiopian holidays. This includes scaling the sponsorship model to involve more local and regional holidays across Ethiopia and potentially expanding to neighboring countries. The final milestone will involve creating a roadmap for how Cardano can maintain a lasting presence in the cultural celebrations, ensuring continuous engagement and growth within the local ecosystem.

[RESOURCES] Who is in the project team and what are their roles?

Nathan Mesayneh - Project Lead and Cultural Consultant

Ruth Mesayneh - Coordinates sponsorship events and logistics

Jonathan Ben - Oversees promotion, branding, and audience engagement

Surafel Selemon - Responsible for Cardano education during the events

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Event sponsorship costs (Timkat, Meskel, Fasika): 30,000 ADA
• Marketing and Promotion: 20,000 ADA
• Community Engagement and Cardano Education (workshops, booths): 20,000 ADA
• Local partnerships and staffing: 15,000 ADA
• Miscellaneous and contingency: 15,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The 100,000 ADA will help integrate Cardano into Ethiopian cultural celebrations, creating strong community ties and broadening awareness of blockchain technology. Sponsoring these holidays will generate widespread publicity for Cardano, reaching thousands of people across the country while laying the foundation for future blockchain-related initiatives in Ethiopia.