Creating Instagram Reels to Promote Cardano Awareness

[GENERAL] Name and surname of main applicant

Joma Kaze

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

2

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Creating a series of Instagram reels to engage and educate the public about Cardano in an accessible and entertaining way.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

No

[METADATA] Horizons

Community Outreach

[SOLUTION] Please describe your proposed solution

The project involves creating a series of Instagram reels that explain Cardano’s features, benefits, and ecosystem in simple, engaging formats. These reels will be targeted at a global audience to increase awareness and engagement.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Raising awareness among a broader audience, including younger generations and non-technical people.

Increasing adoption by introducing new users, investors, and developers to the ecosystem.

Educating the public on the benefits and future of Cardano, which can improve community engagement and bring more contributors to Cardano-driven projects.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have experience in social media content creation, video production, and marketing. I will use this experience to create engaging Instagram reels to promote Cardano.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Develop content strategy and storyboard for reels.

Produce and edit the first batch of reels.

Launch reels and track initial engagement metrics.

Adjust strategy based on feedback and create additional reels.

Analyze campaign success and present the findings to the community.

[RESOURCES] Who is in the project team and what are their roles?

Joma Kaze – Marketing Expert

Role: Lead content creator and strategist, responsible for developing, producing, and managing the Instagram reel campaign.

Elmo – Video Editor

Role: Responsible for editing and producing high-quality Instagram reels.

Moro – Social Media Manager

Role: Managing the Instagram account, posting content, engaging with the audience, and analyzing performance metrics.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Content Production

• Scriptwriting and Storyboarding: ₳1,500
• Developing concise and engaging scripts for the reels.
• Video Shooting and Equipment: ₳3,000
• Covers basic equipment (camera, lighting) or rental costs if needed.
• Video Editing: ₳2,500
• Post-production work, including editing and adding effects to the reels.

Marketing and Promotion

• Instagram Ad Campaign: ₳7,000
• Focused promotion targeting specific blockchain and crypto communities.
• Influencer Partnerships: ₳2,000
• Collaborating with micro-influencers to increase visibility.

Distribution and Tools

• Social Media Management Tools: ₳1,000
• For scheduling posts and managing engagement efficiently.
• Analytics Tools: ₳1,000
• Tools to track reel performance and engagement metrics.

Team Compensation

• Marketing Expert (Joma Kaze): ₳3,000
• For leading the project, content creation, and execution.
• Video Editor: ₳2,000
• Compensation for editing and producing the reels.

Total Estimated Cost: ₳20,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project will bring significant value to the Cardano ecosystem by raising public awareness and attracting new participants, which is crucial for its growth and adoption.