[DLC] Cardano Ecosystem Growth - Marketing DeFi Products

[GENERAL] Name and surname of main applicant

David Orr

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Raise awareness and inform people about the decentralized finance (DeFi) solutions offered by the Cardano ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All video content will be fully accessible under a Creative Commons license. This will encourage collaboration, allowing others to modify and enhance our content for broader reach.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

Develop comprehensive and engaging content that clearly breaks down the various DeFi products available within the Cardano ecosystem, while also providing step-by-step guidance on how individuals can access and effectively utilize these offerings.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Your project will significantly enhance the understanding and usage of Cardano's DeFi ecosystem, resulting in several positive impacts on the wider Cardano community:

1. Increased User Proficiency: By creating engaging and educational content, more individuals will gain the knowledge needed to navigate Cardano's DeFi offerings. This will empower users to make informed decisions about their investments and interactions within the ecosystem.
2. Higher Participation Rates: As users become more comfortable with DeFi concepts, such as staking and liquidity provision, we can expect an uptick in participation rates. This increased engagement will contribute to a more robust and active community.
3. Expanded User Base: By demystifying DeFi through easily digestible content, your project can attract newcomers who may have previously been intimidated by the complexity of blockchain technology. This broader reach can help grow the Cardano user base.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have nearly a decade of experience creating content that resonates with audiences. My background working in marketing and content creation ensures that I can produce content that aligns with the goals of this project to reach new users.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Script Development and Content Planning

Outputs:

• Finalized scripts for 15 videos, ensuring simplicity and ease of understanding for new users.
• Research and development

Acceptance Criteria:

• A detailed outline of video ideas will be created

Evidence of Completion:

• Links to the finalized scripts and content outline will be shared to confirm milestone completion.

Milestone 2: Production and Editing of Videos

Outputs:

• Creation of high quality professionally edited videos

Acceptance Criteria:

• The completed videos will be published on the internet.

Evidence of Completion:

• Links to the first video will be provided on X as proof of milestone completion.

Final Milestone: Video Production Completion

Outputs:

• Release of the final high quality professional edited videos
• A detailed Close Out Report along with a corresponding Close Out Video.

Acceptance Criteria:

• The last videos produced in accordance to their pre-determined plan.

Evidence of Completion:

• Links to the last videos on YouTube and X will be provided as proof of milestone completion.
• A link to the Close Out Report and Close Out Video will also be included.

[RESOURCES] Who is in the project team and what are their roles?

David Orr - Content Creator and Marketer (former content creator at IOHK)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Budget:

Content Creation - 15,000 ADA

Motion Design - 35,000 ADA

Video Editing - 40,000 ADA

Sound Design - 10,000 ADA

Total Cost: 100,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for this project has been carefully structured to reflect the value it brings to the Cardano ecosystem. Costs have been assessed based on necessary expenses for video editing software and content creation.

By completing this project, we aim to deliver educational content to a broader audience, effectively onboarding more individuals into the Cardano ecosystem.