INDODAX & BAPPEBTI in collab with Institute of Technology Bandung to utilize & introduce Cardano in their ecosystem

[GENERAL] Name and surname of main applicant

Andrew Johanes

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

1. Bappebti; The Commodity Futures Trading Supervisory Agency of Indonesia
2. Indodax; The Largest Exchange in Indonesia
3. Institute of Technology Banding (ITB); Top 3 University in Indonesia

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Integrate various Cardano apps into Institute of Technology Bandung, Indodax and Bappebti's ecosystem to significantly increase their awareness through activation programs and educational webinars.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Activation programs will need technical assistance from GameChanger wallet, Cardano Beam and Tarochi (Paima) to ensure their technology works as intended.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

This project will have no coding output but will be fully auditable.

[METADATA] Horizons

Events

[SOLUTION] Please describe your proposed solution

Solution Backdrop:

Consistent awareness growth of Cardano is most effective when collaborating with quality partners. Quality partners always have a multiplier effect.

This is proven by our funded theory in the form of a Fund10 proposal in collaboration with one of the top three universities in Indonesia, Gadjah Mada University.

One result from the above is a Fund13 joint proposal to integrate Generative AI and Cardano to UGM’s indigenous ventilator that has sales of $600.000 to $1.700.000 and is currently being offered and distributed to Japan through Adex Aile Co.,Ltd. Japan.

C3ETH (Eastern Town Hall) Indonesia now brings:

1. Bappebti, the official Indonesian government branch that creates regulation and promotes on the use of crypto and blockchain
2. Indodax, one of the Indonesian government partner that consults on crypto and blockchain whom are also the largest exchange in Indonesia that has 505K Insta followers, 696K YouTube followers, 180K X followers
3. Institute of Technology Bandung, one of the top three universities in Indonesia that has 548K Insta followers, 180K YouTube followers and 928K X followers

Proposed Solution:

Conduct a series of events that develops from Indodax’s and Bappebti proven and successful event called “Indodax Goes to Campus” to specifically focus on integrating and promoting Cardano/Catalyst to Institute of Technology Bandung, Bappebti and Indodax's ecosystem.

Original version of “Indodax Goes to Campus” 1-day event has these following metrics:

1. Average participants: 200 individuals
2. Social media exposure (across all platforms): 
3. Impression: 14.000
4. Social media reach: 13.000
5. Social media interactions: 300
6. Social media likes: 250
7. Mentions/Comments: 50
8. Instagram engagement rate: 2.8%
9. Facebook engagement rate: 0.87%
10. Telegram views: 11.900
11. Twitter/X views: 2.400
12. Event partnering media: top 10 Indonesia online mainstream media
13. Earned media exposure (random sample of many): 
14. Article on “Indodax Goes to Campus” at University of Indonesia 
15. Article on “Indodax Goes to Campus” at Prasetya Mulya University
16. General article on “Indodax Goes to Campus”
17. Earned Media Value (EMV= impressions X CPM X adjustment variable): $6.300.000 
18. Event speakers: 
19. Oscar Darmawan - CEO of INDODAX
20. William Sutanto - CTO of INDODAX
21. Tirta Karma Senjaya - BAPPEBTI
22. Dennis - CMO of Tennet
23. Event location (Indonesia’s 5 major cities): Jakarta, Bali, Yogyakarta, Semarang and Bogor
24. Event Documentation can be found here

This proposal will be adding to the above proven event with these following activation programs and added duration:

1) Gamified Learning Experience to increase awareness and usage of the partnering Cardano start-ups (GameChanger wallet) through;

a. Day 1A - Indodax Treasure Hunt part 1 with mechanics:

• Goal to educate on; a) components of a wallet, b) various ways to interact with a wallet, c) importance of securing your seed phrase
• Presentation on; “What is a wallet?” , “What makes up a wallet?”, “How to use a wallet?”, “How to create a GameChanger wallet?”
• Inform participants that GameChanger QR codes will be hidden in random places in the event area for participants to find, scan and send ADA to the corresponding GameChanger wallet
• Inform participants that seed phrases will be hidden in random places in the event area to send the ADA from the GameChanger wallet to Indodax wallet
• Average participants of “Indodax Goes to Campus” are 200
• 50 participants will be provided ADA worth $14 for each

b. Day 1B - The Hash Game with mechanics:

• Goal to educate on; a) simulate what happens when writing a block, b) simulate how one is rewarded when successfully writing a block
• Presentation on; “What is a block?”, “How to verify a block?”, “How are you rewarded for verifying?”
• Participants will be divided randomly into several groups
• Each group will be given a series of mathematical problems that need to be solved before the time runs out
• Each group will have different roles between miners and validators
• Fastest group to validate will be given a reward in the form of a GameChanger QR code to scan
• Seed phrases to distribute ADA are the same as the previous game
• Average participants of “Indodax Goes to Campus” are 200
• 20 groups will be provided ADA worth of $17 for each group

2) Fun and Healthy with Crypto to increase awareness and usage of the partnering Cardano start-ups (GameChanger wallet, Lace wallet, Cardano Beam, Tarochi (Paima)) through;

a. Day 2A - Indodax Mini Marathon: Jogging and Earning with Cardano Beam with mechanics:

• Joggers scan QR code to create GameChanger wallet
• Joggers to install Cardano Beam
• Joggers redeem ADA by following path instructed in Cardano Beam which will automatically be sent to their GameChanger/Cardano Beam wallet
• Joggers are rewarded based on who finish the fastest
• Joggers are limited to only 50 participants
• All 50 participants will be provided ADA worth $4 for each
• Fastest 25 participants will be provided ADA worth $14 for each

b. Day 2B - Indodax Treasure Hunt part 2 with mechanics:

• Participants install Lace wallet
• Participants play Tarochi: Monster Chronicles by Paima Studios
• Participants complete the first in-game task/adventure
• Participants are rewarded based on who completes the first in-game task/adventure the fastest
• Participants must also show the items obtained through their Lace wallet
• Participants are limited to only 50 participants
• Fastest 25 participants will be provided ADA worth $7 for each

3) Foundations of Blockchain and Cardano webinars to increase awareness on the fundamentals of blockchain and crypto and to the vast use cases and opportunities in the Cardano ecosystem through;

a. Day 3A - Intro to Indodax and Cardano Academy as a learning platform

b. Day 3B - Intro to Indodax and Cardano ecosystem as an ideation moment

c. Day 3C - Intro to Project Catalyst as an idea manifestation opportunity

4) Deepdive into Project Catalyst to increase quality participation of ITB students and lecturers into Project Catalyst through;

a. Month 3 to have 2 (two) webinars on:

• What is and how to become an ethical Community Reviewer?
• How to submit a proposal in Project Catalyst?

b. Month 4 to have 2 (two) webinars on:

• How to build a team and a proposal in Project Catalyst?
• One-to-one session learning and doing assessments class

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

As a reminder the audience of this project are:

1. Bappebti, the official Indonesian government branch that creates regulation and promotes on the use of crypto and blockchain
2. Indodax, one of the Indonesian government partner that consults on crypto and blockchain whom are also the largest exchange in Indonesia that has 505K Insta followers, 696K YouTube followers, 180K X followers
3. Institute of Technology Bandung, one of the top three universities in Indonesia that has 548K Insta followers, 180K YouTube followers and 928K X followers

Projects impact in terms of awareness (will be directly correlated to “Indodax Goes to Campus" metrics and in-directly correlated to partners audience metrics) 

• Increase awareness of Cardano start-ups involved (GameChanger Wallet, Cardano Beam, Tarochi (Paima))
• Increase awareness of the Cardano ecosystem in general
• Increase awareness of Project Catalyst
• Increase awareness of Cardano Academy

Projects impact in terms of adoption (will be directly correlated to “Indodax Goes to Campus" metrics)

• Increase adoption/users of Cardano start-ups (GameChanger Wallet, Cardano Beam, Tarochi (Paima))
• Increase adoption/participation in Project Catalyst
• Increase adoption/participation in Cardano Academy

Projects impact in terms of collaboration (will be in-directly correlated to partners audience metrics). Successfully funded will increase trust towards the decentralized spirit of Cardano with output:

• [SHORT TERM] Continue this program with Bappebti and Indodax to other universities and entities in Indonesia through further joint proposal submission
• [MID TERM] Entice further collaboration with specifically Tarochi (Paima) and explore integration with Indodax's Decentralized Venture Capital entity called Tokenomy (renown for collabs with Web3 games)
• [LONG TERM] Explore further collaboration between Cardano Academy/Project Catalyst with government projects/programs through Bappebti/Indodax

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Project team’s capabilities and achievements:

1. Indodax, beyond being an exchange, is also a blockchain and crypto industry think tank that has for 10 years created numerous Web3 projects such as Tokenomy, Nusa Finance, IDRX, Tennet Depository as our trusted custodian etc.
2. Indodax, beyond being an exchange, is also a trusted partner of Indonesia’s blockchain and crypto regulators, Bappebti and OJK. Indodax has consulted on numerous occasions on how Indonesia’s blockchain and crypto industry should take shape securely and transparently.
3. “Indodax Goes to Campus” 1-day event original version team has been successfully collaborating with 15 campuses across Indonesia engaging with thousands of participants this year alone. Please refer to their metrics in the “Proposed Solution” section.
4. C3ETH Indonesia has laid down the foundations of a university program which started from:
5. Developing Catalyst School Indonesia with our own SOP taking inspiration from Catalyst School global. Starting from online sessions to find the most cost-effective training method and module lead up to a funded proposal in collaboration with Gadjah Mada University here
6. Developing Gimbalabs Indonesia with our own SOP taking inspiration from Gimbalabs global. Starting from Gimbalabs: Train the Trainer which identified qualified educators which lead up to the formation of Gimbalabs Indonesia which has a funded proposal here

Project team’s feasibility:

1. “Indodax Goes to Campus” 1-day event original version success metrics and total budget for one event:
2. Total budget: $3.300
3. Average participants: 200 individuals
4. Social media exposure (across all platforms): 
5. Instagram engagement rate: 2.5%
6. Facebook engagement rate: 0.7%
7. Telegram views: 8.000
8. Twitter/X views: 2.400
9. Event partnering media: top 10 Indonesia online mainstream media 
10. C3ETH - Catalyst School: Chapter Indonesia in collab with Gadjah Mada University fully detailed and transparent Project Management documents here

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1 - Foundation and Plannings with action plans;

1. Week 1-2:
2. Reassess project scope and objectives:
3. Ensuring initial target audience as the primary objective 
4. Ensuring key messages intended to conveyed by all partners
5. Ensuring outcomes intended by all partners
6. Zoom coordination with Cardano partners (GameChanger wallet, Lace wallet, Cardano Beam and Tarochi (Paima)) to ensure event mechanics go as planned or prepared a back-up plan (minimum three meetings)
7. Zoom coordination with Institute Technology of Bandung to ensure initial event sequence, event duration, event finances, PIC and entities involved as per proposal are given a proper run-through (minimum three meetings)
8. Develop initial content and activities:
9. Drafting educational materials and presentation
10. Drafting marketing (social media, print, etc.) materials and calendar
11. Drafting activation program sequences and webinar delivery
12. Week 3-4:
13. Formalize agreements with Cardano partners (GameChanger wallet, Lace wallet, Cardano Beam and Tarochi (Paima)), Institute Technology of Bandung and student organizations
14. Recruit campus ambassadors: (minimum two individuals)
15. Identify and onboard enthusiastic students
16. Informally train them to act as event representatives
17. Finalized initial content and activities:
18. Educational materials and presentation
19. Marketing (social media, print, etc.) materials and calendar
20. Activation program sequences and webinar delivery
21. Launch social media calendar:
22. Publish social media content created as per dates in calendar
23. Promote social media content on relevant platforms (e.g. IG, TikTok, X (etc. if any))

Milestone 2: Implementation and Engagement with action plans;

1. Week 1-2:
2. Launch online educational resources:
3. Publish bite-sized/snippets content of the technology that will be used during the event
4. Publish bite-sized/snippets content of Indodax and Cardano Academy content that has correlation with event
5. Publish bite-sized/snippets content of Project Catalyst has correlation with event
6. Publish on social media and partner websites as per social media and marketing calendar
7. Distribution of printed marketing materials:
8. Proof with partners and print marketing materials needed in location
9. Distribute printed marketing materials prior event to location (if needed)
10. Begin social media challenges and contests:
11. Initiate the rounds of interactive challenges to generate buzz and engagement
12. Expand student outreach efforts:
13. Leverage campus ambassadors to promote events and content
14. Reach out to additional student groups beyond of primary objective
15. Week 3-4:
16. Launch “Indodax Goes to Campus” 3 (three) day event in collaboration with Institute of Technology Bandung and Cardano/Catalyst via C3ETH Indonesia with actions as per “Proposed Solution” section
17. Gather feedback and iterate:
18. Collect data on participation and engagement
19. Suggest refined activities for future iteration based on feedback

Milestone 3: Education and Collaboration with action plans;

1. Week 1-2:
2. Begin first session of deepdive webinars on:
3. What is and how to become an ethical Community Reviewer?
4. Week 3-4:
5. Execute second session of deepdive webinars on:
6. How to submit a proposal in Project Catalyst?
7. Explore partnerships between identified Cardano start-ups and Indodax ecosystem:
8. Connect with existing companies to showcase real-world applications provided by Cardano start-ups

Milestone 4: Education and Close-Out Reports with action plans;

1. Week 1-2:
2. Execute third session of deepdive webinars on:
3. How to build a team and a proposal in Project Catalyst?
4. Week 3-4:
5. Execute fourth session of deepdive webinars on:
6. One-to-one session learning and doing assessments class
7. Gather feedback and iterate:
8. Collect data on participation and engagement
9. Suggest refined activities for future iteration based on feedback
10. Formulate and submit Close-out Report and Video

[RESOURCES] Who is in the project team and what are their roles?

Project Oversight Board:

1. Oscar Darmawan - CEO of Indodax | LinkedIn profile here 
2. Tirta Karma Senjaya - Head of Commodity Futures Trading Development Bureau of Bappebti | LinkedIn profile here 
3. WIlliam Sutanto - CTO of Indodax | LinkedIn profile here 
4. M. Naufal Alvira - VP of Business Development Indodax | LinkedIn profile here 
5. Budi Rahardjo - Lecturer of Institute of Technology Bandung Information Technology Faculty | LinkedIn profile here

Project Operational Head:

1. Andrew Johanes - Business Development/Community Lead Indodax as Project Lead | LinkedIn profile here 
2. Iqbal Firdaus - Business Development Manager of Indodax as Project Co-Lead | LinkedIn profile here 
3. Yan Tirta - Co-initiator of Eastern Town Hall, Catalyst School Indonesia and Gimbalabs Indonesia as Project Management | LinkedIn profile here

Project Operational Assistant:

1. M.F. Fajar Ramadhan S.H. - Electronic Instrumentation Practicum Assistant Professor and Certified CDA & CDP from Emurgo Academy as Project Technical Support | LinkedIn profile here

Project Operations Ad Hoc:

1. Indodax Team @12 individuals - Marketing/Social media Team, Documentation Team, Logistics Team, Liaison, Runners as “Indodax Goes to Campus” Project Operations Team

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1 - Foundation and Plannings appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Coordination meetings with all partners with PIC:
2. Project Lead, Project Co-Lead, Project Management, Project Technical Support
3. Education team meeting to draft educational materials and presentation with PIC:
4. Project Lead, Project Co-Lead, Project Management
5. Educators/Speakers
6. Marketing team meeting to draft marketing and social media calendar with PIC:
7. Project Lead, Project Co-Lead, Project Management
8. Project Marketing/Social Media Team
9. Operations meeting to draft activation program sequences and webinar delivery with PIC:
10. Project Lead, Project Co-Lead, Project Management, Project Technical Support
11. Educators/Speakers
12. Project Documentation Team, Project Logistics Team, Project Liaisons, Project Runners
13. Total budget and breakdown for Milestone 1: $1.759,00875

• Project Lead (monthly) | $667,11
• Project Co-Lead (monthly) | $554,41
• Project Management (monthly) | $537,48875

Milestone 2: Implementation and Engagement appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Launch online educational resources with PIC:
2. Project Lead, Project Management
3. Educators/Speakers
4. Project Marketing/Social Media Team
5. Distribution of printed marketing materials with PIC:
6. Project Lead, Project Management
7. Project Marketing/Social Media Team
8. Begin social media challenges and contests with PIC:
9. Project Lead, Project Management
10. Project Marketing/Social Media Team
11. Expand student outreach efforts with PIC:
12. Project Lead, Project Management
13. Project Liaisons
14. “Indodax Goes to Campus” 3 (three) day event in collaboration with Institute of Technology Bandung and Cardano/Catalyst via C3ETH Indonesia with PIC:
15. Project Lead, Project Co-Lead, Project Management, Project Technical Support
16. Educators/Speakers
17. Project Marketing/Social Media Team, Project Documentation Team, Project Logistics Team, Project Liaisons, Project Runners
18. Gather feedback and iterate with PIC:
19. Project Lead, Project Management
20. Total budget and breakdown for Milestone 2: $9.826,59375

• Project Lead (monthly) | $667,11
• Project Co-Lead (monthly) | $554,41
• Project Management (monthly) | $537,48875
• Project Technical Support (ad hoc) | $327,20
• Project Marketing/Social Media Team (ad hoc) @2 | $327,20
• Project Documentation Team (ad hoc) @2 | $327,20
• Project Logistics Team (ad hoc) @2 | $327,20
• Project Liaisons (ad hoc) @1 | $261,76
• Project Runners (ad hoc) @3 | $458,075
• Educators/Speakers - External parties @5 | $227,20
• Educators/Speakers - Internal parties @1 | $327,20
• Logistics - Accommodations | $781,61 
• Logistics - Transportation | $1083,84
• Logistics - Daily Operations | $1172,42
• Marketing - Printed materials | $850,73 
• Marketing - Event publication | $1174,26
• Marketing - Brand engagement | $748,89

Milestone 3: Education and Collaboration appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Begin first session of deepdive webinars with PIC:
2. Project Lead, Project Management
3. Educators/Speakers
4. Execute second session of deepdive webinars with PIC:
5. Project Lead, Project Management
6. Educators/Speakers
7. Explore partnerships between identified Cardano start-ups and Indodax ecosystem with PIC:
8. Project Lead
9. Total budget and breakdown for Milestone 3: $1.531.79875

• Project Lead (monthly) | $667,11
• Project Management (monthly) | $537,48875
• Educators/Speakers - Internal parties @1 | $327,20

Milestone 4: Education and Close-Out Reports appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Execute third session of deepdive webinars with PIC:
2. Project Lead, Project Management
3. Educators/Speakers
4. Execute fourth session of deepdive webinars with PIC:
5. Project Lead, Project Management
6. Educators/Speakers
7. Gather feedback and iterate with PIC:
8. Project Lead, Project Management
9. Formulate and submit Close-out Report and Video with PIC:
10. Project Lead, Project Management
11. Total budget and breakdown for Milestone 4: $1.204.59875

• Project Lead (monthly) | $667,11
• Project Management (monthly) | $537,48875

Total Budget and Cost: $14.322 (rupiah to dollar rate of $0.000066)

Total Ask in ADA (at anticipative rate of 0.32): ₳44.756,25

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

In terms of awareness through earned media:

1. “Indodax Goes to Campus” 1-day event original version following metrics:
2. Average participants: 200 individuals
3. Social media exposure (across all platforms): 
4. Instagram engagement rate: 2,5%
5. Facebook engagement rate: 0,7%
6. Telegram views: 8,000
7. Twitter views: 2,400
8. Event partnering media: top 10 Indonesia online mainstream media
9. Earned Media Value (EMV= impressions X CPM X adjustment variable): $6.300.000  
10. Were to be done independently without the partnership of Indodax and Bappebti, Cardano/Catalyst would have needed to expend a total value of: $14.872,4 per similar event or roughly 5X the total amount spent by partners above

In terms number of potential collaborations/partnerships:

1. By partnering with Indodax who are incubators themselves opens avenues of future collaborations/partnerships with their ecosystem which independently would have taken more time and effort. Indodax ecosystem such as:
2. Tokenomy - Decentralized Venture Capital to potentailly fund Tarochi (Paima)
3. Nusa Finance - Web3 Finance protocol
4. IDRX - Rupiah stablecoin
5. Tennet Depository - Crypto custodian
6. BlockdevID - Blockchain dev community to potentially educate "user-friendly" Cardano languages such as Aiken, Opshin, MeshJS to their base
7. By partnering with Indodax opens access to future collab with Indonesia’s crypto and blockchain regulatory body, Bappebti at the very least opportunities of promotion in local and regional events which independently would have taken more time and effort
8. By partnering with Indodax, collab with one of the top 3 universities in Indonesia, Institute of Technology Bandung, allowed Cardano/Catalyst to easily form a partnership which will translate to ease of entry to other partnering universities. Which independently would have taken more time and effort

In terms of budget asked comparison:

1. Eastern Town Hall Indonesia’s Catalyst School Indonesia proposal in collaboration with Gadjah Mada University which asked funding of ₳23.421,00 (at anticipative rate of 0.29) resulted to having a discussion to submit a collaborative proposal for their ventilator project mentioned as as per “Solution Backdrop” section
2. “Indodax Goes to Campus” with Cardano which is asking funding of ₳44.756,25 will allow more avenues of potential collaboration in the future for it involves 3 (three) reputable entities with numerous researches and projects. Outpacing Eastern Town Hall Indonesia Catalyst School Indonesia proposal by 3 to 1

In terms value of workforce to projected output:

1. Lowest minimum wage for US citizens is USD $7.25 per hour under the same assumption same work hours of their Indonesian counterparts = USD $1.334 per month = IDR 20.276.800 per month or 4X that of Jakarta's and 10.6X of Jogjakarta (this is not considering Jakarta is the second highest minimum wage in Indonesia)
2. Lowest minimum wage for EU citizens is €399 under the same assumption same work hours of their Indonesian counterparts = USD $437,66 per month = IDR 6.652.432 per month or 1.35X that of Jakarta's and 3.5X of Jogjakarta (this is not considering Jakarta is the second highest minimum wage in Indonesia)