Literature Localization - Translating "Cardano for the Masses" to Indonesian language

[GENERAL] Name and surname of main applicant

Andy Sibuea

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Co-proposers and additional applicants

Xavier Daniswara

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

I will lead a translation project of the book "Cardano for the Masses" to Indonesian language (my mother tongue).

Good book, translated in their language, will attract lots of Indonesians to Cardano.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Although Open Source is generally the way to go, this project will not adopt it for good reasons below. The book will be available for sale, preferably on cost-friendly price, at the Book.io website.

This is to serve several purposes:

1. to honor the original writer (for the effort spent), to make sure that people do not underestimate this great material since it is released for free
2. to filter/screen the readers with the right motivation (ready to pay the price)
3. to educate Indonesian about blockchain/crypto economy, and also the Cardano ecosystem
4. to introduce Cardano ADA as the cryptocurrency that is not only tradeable, but spendable in the ecosystem.
5. to onboard new ADA users through the book released in Book.io.

[METADATA] Horizons

Education

[SOLUTION] Please describe your proposed solution

The steps in general are as follow:

1. reading the book cover to cover
2. securing the permission from the original writer (This was done a while ago, by email)
3. translating the book chapter by chapter (please see the milestones below)
4. proofreading rounds
5. put on sale
6. marketing (launching events, giveaways campaign, etc.)

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This is a book recommended by Charles Hoskinsons himself, and also received well by many of its readers, newbie and advanced.

The book itself is unlike most Cardano documentations, not very technical, but more into story told by the writer.

This good book, translated in Indonesian language, will be much more acceptable to Indonesian native speakers.

When the book is accepted easily, we let the content persuade Indonesians to know and love Cardano.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The proposer is a team member of Eastern Hemisphere Townhall, and has done translation and proofreading for the team.

Here are the key factors that demonstrate their capability and accountability:

1. Community Presence:
2. Educational Content Creation:
3. The Proposer is a native speaker,

The proposer has skills in the following areas that are necessary to complete the project:

1. English and Indonesian translation, communication

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Translate the first 2 chapters:

• In the Beginning
• What is Cardano

As well as editing, proofreading and adding links and pictures

Translate chapter 3 and 4:

• Proof of Stake
• Shelley

As well as editing, proofreading and adding links and pictures

Translate chapter 5 and 6:

• Goguen
• Plutus

As well as editing, proofreading and adding links and pictures

Translate chapter 7 and 8:

• Aiken Heart
• Basho

As well as editing, proofreading and adding links and pictures

Translate chapter 9 and Preface:

• Voltaire
• Preface

As well as editing, proofreading and adding links and pictures

Final editing of the book, checking and proofreading the finished material

[RESOURCES] Who is in the project team and what are their roles?

Andy Sibuea: Team Leader, translators (English - Bahasa Indonesia), proofreader

Member of Eastern Hemisphere Townhall, contributing in translation and proofreading materials, many published in easterntownhall.com

(other team members will be recruited as needed)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Translation: equivalent to 25 ADA per page (as of 10 October 2024) = 25 ADA x 400 pages = 10,000 ADA

Proofreading: equivalent to 15 ADA per page (as of 10 October 2024) = 20 ADA x 400 pages = 8,000 ADA

Project Management: 6 months x 4 weeks x 3 hours x 75 ADA = 5,400 ADA

Marketing: 5 online events, 5 offline events

Speakers fee: (5+5) events x 150 ADA = 1,500 ADA

Speakers transport: 5 events x 75 ADA = 325 ADA

Giveaways: (5+5) events x 10 package x 15 ADA = 1,500 ADA

Event site (rent + F&B + etc. + 20-50 participants) = 5 events x 1200 ADA = 6,000 ADA

Zoom Pro: 6 months x 70 ADA = 420 ADA

Contingency: 6,805 ADA

TOTAL = 40,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The journey of a thousand miles begins with a (first) single step. -- Lao Tzu

Cardano is a huge idea that is executed seriously with careful planning and great effort on technicals to ensure that it is useful for many people in the whole world, for a long time.

Due to that nature, there are serious Cardano supporting people writing articles and documentations also in serious manner, especially with those seriously technical terms. That last part can be scary for most people, especially for those that are new to blockchain realm.

Lucky we have John Greene created this amazing book that serves as perfect intro for newbies to Cardano. The book is non-technical and also does not dive deep into any concepts of Cardano, that to be honest, can be a bit scary and dizzying. But it will be just enough for most people who just want to get to know Cardano. Perfect.

This project will convert this book (in term of the language) for the Indonesians native speakers. We are talking about almost 300 million population worldwide, with roughly only 10 percents that is comfortable speaking and/or reading in English. Take the rest of it, we still have the market of more than 100 million. And assume that there are only 10 percents of them buying the translated book, and yet only 10% converted to Cardano/ADA users, that will account of 1 million people.

1 million new users today is about additional 20% to the current ADA accounts presented in ADAStat. That is how strong Cardano blockchain will be bumped up. A significant number in improvement, based on a rather low anticipation in the result. Compare that to the amount of ADA requested for this project, only at 40,000 ADA, which results in only a tiny 0.04 ADA/user acquisition cost.

Would you agree to call this a good great value for money?