Midnight Network: Expanding into Argentina & Brazil

[GENERAL] Name and surname of main applicant

Sofía Priore

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

85000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We propose continuous educational initiatives and a network of local ambassadors to support learning and adoption of Midnight, helping developers and communities utilize its potential.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependency

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We will provide open-source code containing the KPIs of the event and conclusions from the expansion efforts. This will allow the community to access and analyze key performance indicators, as well as insights gathered from the expansion activities.

[METADATA] Horizons

Connected Community

[SOLUTION] Please describe your proposed solution

We have been working on the development and promotion of privacy technologies within the Cardano ecosystem, focusing on key regions such as Argentina and Brazil. We have identified that the lack of knowledge and resources regarding privacy in blockchain is a significant barrier to mass adoption. With this proposal, we aim not only to overcome these challenges through educational and collaborative initiatives but also to establish a clear and solid path that positions Midnight Network as an essential tool for projects requiring confidentiality and security.

By providing practical education and access to technical resources, especially through hackathons, workshops, and webinars, we want to empower developers and users to integrate Midnight into their daily applications. Our goal is twofold: on one hand, to expand the use of privacy technologies, and on the other, to create a sustainable strategy that strengthens the Cardano community in LATAM, driving overall blockchain adoption.

The team behind this initiative consists of professionals with extensive experience in managing tech projects, community events, and digital marketing strategies. We have already collaborated with various actors within the blockchain community to promote tech adoption and have organized educational activities that have had a positive impact in the region. This experience enables us to plan and execute activities that will maximize the reach of our proposal.

We believe this initiative will attract thousands of new users to the Midnight and Cardano community, connecting Argentina and Brazil in a unique collaboration that will promote tech adoption. Additionally, strategic exposure and partnerships with local media will help to highlight these efforts, positioning Cardano as a leader in privacy solutions within LATAM.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Impact:

This project aims to expand the adoption of Midnight Network within the Cardano community in LATAM, focusing on Argentina and Brazil. Through our initiatives, we will promote the use of privacy technologies that allow developers and users to implement more secure and confidential solutions in their projects.

Social and Educational Impact:

The project will enhance the understanding and usage of Midnight by organizing webinars, workshops, and hackathons designed to educate and train the community. By involving local developers and community leaders, we will encourage broader adoption of the technology, ensuring that Midnight becomes a key tool for those seeking privacy in the Cardano blockchain. Additionally, collaborative activities will facilitate connections between Argentina and Brazil, creating regional synergy that boosts technological adoption in both markets.

Quantitative Impact:

The impact will be measured through key indicators such as:

• Participation in Educational Events: Number of attendees at webinars and workshops, as well as the number of teams registered for hackathons.
• Growth of the Developer Community: Tracking new developers adopting and utilizing Midnight to create applications, as well as the increase in the number of technical integrations made during and after the events.
• Engagement and Reach on Online Platforms: Measuring the growth of the online community through social media, forums, and support groups that remain active after the main activities conclude.

Long-Term Goal:

The project seeks to project accelerated growth for Midnight in 2025, establishing a loyal and engaged community. With the active participation of ambassadors and strategic media partnerships, we aim to increase the visibility and adoption of Midnight in the region, positioning Cardano as a leader in privacy solutions.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability to Execute the Project with Confidence and Accountability: Our team has solid experience in developing projects within the blockchain ecosystem. We have led initiatives that include hackathons, workshops, and marketing campaigns to expand the adoption of emerging technologies. Our track record in managing events and technical projects demonstrates our ability to deliver results with high levels of trust and accountability.

https://www.linkedin.com/feed/update/urn:li:activity:7242346090295947265/

https://dolarhoy.com/dolar/dolar-y-cepo-como-resguardar-los-pesos--20247216370 Press on Blockchain

https://www.linkedin.com/feed/update/urn:li:activity:7241845932588191745/ Event

https://www.linkedin.com/feed/update/urn:li:activity:7232153104153014272/ Coverage

https://www.youtube.com/watch?v=BuDg4SYgNcg

Journalist - Producer

https://www.mdzol.com/sociedad/2023/7/11/la-cultura-nerd-encuentra-su-espacio-en-youtube-351925.html Producer with influential profiles in the tech niche. Partnership involvement with AWS and Dinocloud.

https://www.instagram.com/p/CwTZcyogHt0/ https://larural.com.ar/calendario/maldito-hard-gaming-xperience-expo/ Event Planner

Validation of Approach Feasibility: To validate the feasibility of our approach, we will use a pilot plan that implements key activities in initial phases, gathering participation metrics and community feedback. This methodology will allow us to adjust the project before broader stages, ensuring that our strategies are effective. Additionally, we will work closely with local ambassadors and key specialists to adapt our initiatives to the specific needs of LATAM markets.

Current Capabilities and Team Preparedness:

• Community Development Experience: Our team has successfully organized and managed community events, including hackathons and technical workshops, both in LATAM and other markets. This experience enables us to connect with key audiences and promote the adoption of technologies like Midnight Network.

• Strong Technical Knowledge: We have developers and technical specialists who have worked on blockchain projects, ensuring that live demonstrations and workshops are of high educational and practical value for participants.
• Network of Collaborators and Partnerships: We have established strategic alliances with media outlets, local communities, and opinion leaders who will be essential for promoting and executing the project in Argentina and Brazil.

Alejandro Soto is a Technical Ambassador, dedicated to expanding the tech community in Colombia and fostering growth across Latin America. He leads dotlabs(), a leading technology community based in LATAM. he holds degrees in Civil and Software Engineering and has developed a strong career as a software developer. In recent years, he has specialized in blockchain projects, driving innovation and collaboration within the blockchain ecosystem.

Steps and Processes for Reliable Fund Management:

• Financial Transparency: We will implement a financial tracking system to record every expense, from event costs to ambassador hires, with periodic reports shared with the community to ensure transparency.
• Supervision and Internal Audit: We will designate a team responsible for overseeing fund management and conducting internal audits to ensure the correct and efficient use of resources.
• Compliance with Blockchain Standards and Rules: We will use blockchain traceability to record and validate all key transactions, ensuring transparency and accountability in fund management.

This combination of experience, continuous validation, and clear fund management processes positions us as the ideal team to lead this project, ensuring the trust and transparency necessary to achieve our objectives.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

A: Milestone Outputs

• Development of brand identity for Argentina and Brazil.
• Creation of promotional materials (banners, infographics, videos).

B: Acceptance Criteria

• Brand identity and materials approved by the marketing team.
• Materials ready for distribution across all planned channels.

C: Evidence of Milestone Completion

• Presentation of final promotional and branding materials.
• Report describing the approved visual identity.

• A: Milestone Outputs
• Organization and execution of a hackathon in Argentina to promote the adoption of Midnight Network.
• Ambassadors will be selected not only for their participation in the hackathon but also for their capacity as communicators with strong social media engagement. They will need to create content, study the Midnight Network protocol, and generate a solid connection with their audiences to be considered as ambassadors.
• B: Acceptance Criteria
• Successful hackathon with participation from at least 10 teams.
• Selection of at least 3 ambassadors for Brazil, based on their performance and alignment with Midnight Network's vision.
• C: Evidence of Milestone Completion
• Post-event report with details on participation, hackathon winners, and success metrics.
• Documentation of ambassador selection, including criteria and selected profiles.

A: Milestone Outputs

• Event in Brazil to introduce the selected ambassadors.
• Networking activities to connect ambassadors with the community and other key stakeholders.

B: Acceptance Criteria

• Event successfully held in Brazil with at least 80% attendance of planned capacity.
• Active participation of ambassadors, official presentation, and networking sessions.

C: Evidence of Milestone Completion

• Post-event report with photos, videos, and testimonials from attendees.
• Analysis of participation and impact metrics, including connections made during networking sessions.

• A: Milestone Outputs
• Educational content about Midnight Network distributed via blogs, videos, tutorials, and social media.
• Creation of communication channels for the community (social media groups, forums).
• B: Acceptance Criteria
• Publication of at least 5 educational pieces on key platforms.
• Active groups with regular participation and monthly growth in members.
• C: Evidence of Milestone Completion
• Monthly reports of published content and interaction metrics.
• Screenshots and activity metrics from community channels.

A: Milestone Outputs

• Final analysis of the marketing campaign and strategic adjustments.
• Detailed report on the impact and recommendations for future campaigns.

B: Acceptance Criteria

• Report with key KPIs (reach, engagement, conversion).
• Clear recommendations for optimization in future campaigns.

C: Evidence of Milestone Completion

• Final report delivered to stakeholders with all data and analysis.
• Evaluation of growth in social media and community engagement over the period.

A: Milestone Outputs

• Comprehensive evaluation of the impact of all marketing activities.
• Development of an action plan for future activities to sustain and grow Midnight Network's presence.
• Continuation of educational resources and activities to maintain community engagement.

B: Acceptance Criteria

• Detailed analysis of the overall campaign impact, including strengths, areas for improvement, and future opportunities.
• Finalized action plan outlining steps for future activities, educational initiatives, and community-building efforts.

C: Evidence of Milestone Completion

• Final impact report with key metrics, insights, and recommendations.
• Additional educational resources developed and released, along with a continuity plan for ongoing activities.
• Calendar of upcoming events, resources, and planned activities to maintain momentum.

[RESOURCES] Who is in the project team and what are their roles?

https://t.me/+TNSP14NIUEZlNTAx TELEGRAM TEAM

Alejandro Soto, Developer Leader @alejandro99so Instagram, Telegram, X

Valentina Palermo, Project Manager @valenpalermo22 Telegram @valenvictoria X

Danis Godoy, Ux / UI @danissgodoy Telegram, X

Thiago Medina, Ambassador Coordinator @brazilliancare Telegram, Instagram

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Event Costs (Venue, Marketing, Logistics):

• Proposed Budget: 22,860 ADA
• Justification: Increased allocation to secure better venues and enhance marketing efforts for events, ensuring greater impact and improved attendee experience.

Team Development and Ambassador Support (Monthly hiring of fixed ambassadors):

• Proposed Budget: 20,000 ADA
• Justification: Expanded to cover a more comprehensive ambassador engagement program, including training and tools to support community activities.

Media Positioning and Outreach (Advertising, Public Relations, Flyer Design):

• Proposed Budget: 18,570 ADA
• Justification: Boost allocation to enhance media reach, enabling broader PR campaigns, targeted advertising, and professional design materials.

Hackathon Organization (Prizes, Logistics, Technical Equipment):

• Proposed Budget: 16,430 ADA
• Justification: Slightly increased to provide better prizes and ensure the availability of high-quality technical equipment, enhancing the appeal and smooth operation of the hackathon.

Educational Follow-Up (Webinars and Resource Materials):

• Proposed Budget: 12,860 ADA
• Justification: Expanded budget to offer more detailed resources, interactive webinars, and continuous learning support for community engagement.

Contingency Fund:

• Proposed Budget: 4,280 ADA
• Justification: Allocate a contingency budget to address unexpected costs or opportunities that may arise during the project.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The project offers significant value for the Cardano ecosystem by expanding Midnight’s community and developer engagement in key LATAM markets. The hackathon will encourage technical contributions, while the follow-up initiatives ensure long-term community involvement and adoption.