[Overdose] Chill the Drama: Hype It Up, No Stress

[GENERAL] Name and surname of main applicant

Yao Huynh

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Crypto Overdose creates short, viral videos focused on fun, drama, and memes to energize Cardano's presence in the crypto space, making the community more visible and engaging across social platforms

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We intend to release the video-related content and resources associated with our project under an open-source framework. This includes providing access to all the raw files, assets, and resources used in creating our videos, such as the original project files, assets, scripts, and documentation.

The intention behind our open-source approach is to foster community involvement and allow individuals to learn from and potentially modify the content for non-commercial purposes.

Users will have the freedom to access, view, and even modify the content for non-commercial purposes. We'll share the source files, project assets, and documentation openly, encouraging others to learn from our methods and create similar content. However, commercial usage or monetization of our videos or derived content will not be permitted.

In summary, all elements associated with the video creation process, including source files, assets, and documentation, will be openly available. Our aim is to support entertainment, education, learning, and creativity within the community.

[METADATA] Horizons

Social Media

[SOLUTION] Please describe your proposed solution

>> Click here to jump to the Vietnamese & Japanese proposal versions <<

=====

Find yourself in one of the stories below?

☠️ You know, the crypto world is a wild ride, right? First, there’s that dreaded FOMO. We’ve all been there, watching everyone dive into the next big coin while we sit on the sidelines, and then, boom, the price skyrockets, and we’re left kicking ourselves. 

> Damn it. Then you learn to fix this in your future. But…

😱 Another day in the future, one minute you’re on top of the world, everything’s green, and life’s good. But you refresh the page, and suddenly it’s all red, like a horror movie you didn’t sign up for. 

> Now like: life is just a joke…

🫡 Hmm I think you should hold ADA because I believe that one day it will hit $10. 

Even if right now, we’re sitting at like $0.30 or $0.40… But hey, that’s the reason why we should start 🫡

> Soon, guys! Soon! 

🥳 Will it help you have no regrets? Because if you don’t, you will regret the things you didn’t hold or sold too soon. But hey, we’re all in this crazy Cardano boat together, riding the waves and waiting for that dream landing.

"You’re not alone"

Those FOMO moments, the price rollercoasters, and the regret of selling too soon—we all feel it. But guess what? It’s not just you or me. A whole bunch of people out there are going through the same thing, waiting for something to make the crazy crypto ride a little more bearable.

• Crypto Enthusiasts and Investors: They’re glued to the screen, tracking prices every second, feeling the high of a $1 increase and the crash of a $0.50 drop.
• Meme Lovers and Social Media Dramatists: Always ready to jump into the latest meme war, they love the gossip and thrive on debates that make the crypto world feel like a reality show.
• Casual Crypto Followers: These folks are trying to stay in the game, but between the confusion of jargon like “staking” and “gas fees,” they’re just looking for something simple and fun to follow.
• Younger Audiences (Gen Z & Millennials): With short attention spans, they want content that’s fast, fun, and relatable, something that makes them laugh in 30 seconds or less.
• Crypto Comparers (Platform Debaters): They’re fiercely loyal to their chosen platform and love to argue why their favorite coin is the best, turning even the smallest difference into a dramatic showdown.

That’s where we come in and they are who we will go to heal with our channel, Crypto Overdose.

"We’re here to turn the pains of crypto into fun, laugh-out-loud moments that make this rollercoaster ride a little easier to handle."

Our video will help to heal you and them (and me)

At its core, Crypto Overdose is all about creating:

• Short, viral videos—bite-sized content that’s fun, relatable, and easy to consume.
• These videos are designed to grab attention, make people laugh, and connect with the crypto community on a personal level. 
• Each video will be 20-59 seconds long, perfect for catching trends and tapping into the humor, drama, and memes that people love. 
• We’ll release these videos regularly on our channel and spread them across multiple crypto-related platforms to reach a wide audience.

How it Heal our pain?

Our videos are crafted to ease the pain points that every crypto enthusiast goes through:

• For those feeling the stress of price tracking and FOMO, we’ll create exaggerated, funny scenarios that make people laugh about the emotional rollercoaster they’re on.
• For the meme lovers and those who thrive on drama, we’ll bring the heat with fun, gossip-filled content that turns debates and price comparisons into entertainment.
• For the casual followers, who are confused by technical terms and market shifts, we’ll keep things light and simple, making it easy for them to engage without feeling overwhelmed.

> Our goal is to turn the stress, confusion, and regrets of the crypto world into laugh-out-loud moments that make the whole journey more fun and bearable.

Some sample ideas that we will plan to make the video

• Two passionate platform loyalists argue over trivial details like logo design or community size, treating it like a court trial, but with exaggerated, comical arguments.
• An investor obsessively refreshes their app every second, waiting for the price to rise followed a news. The screen freezes, and in a panic, they call their friend only to find out that nothing changed.
• Two characters representing rival coins get into a heated meme debate, throwing ridiculous insults about gas fees and transaction times, with bystanders (the audience) reacting like it’s a reality TV show.

But those are just ideas, get into our channel to see more examples that we had already done >>here<<

Why fund for us?

The core strength of Crypto Overdose lies in its ability to engage the broader crypto audience by turning the pain points of crypto into highly relatable, funny content. By tapping into viral trends and memes, we offer a fresh, entertaining way for people to engage with the crypto space. Our short, punchy videos will naturally draw in viewers, boosting social engagement through likes, shares, comments, and discussions across multiple platforms. Our advantages are clear:

• Viral Appeal: Short videos that follow hot trends and relatable crypto struggles have high potential to go viral. By focusing on timely and shareable content, we’ll leverage platforms like TikTok, Instagram, and YouTube to generate organic growth. We will measure impact through:
• View counts and share metrics across social platforms through a periods of time: that can help us know the speed of viral. 
• Tracking engagement rates like likes, comments, and reshares to monitor video virality.
• Constant Interaction: The humor, drama, and shareability of the content ensure that our audience will keep coming back, driving ongoing engagement and building a loyal following. To prove this impact:
• We will track the average retention rate on each video to see how long viewers stay engaged.
• Analyze the return rates of viewers by tracking repeat engagements, such as how often the same users interact with our content.
• This is just for some special case and purpose. 
• Use community feedback through comments, surveys, and direct engagement to assess how well the content resonates and continues to entertain.
• Wider Audience Reach: Our content appeals to a diverse set of crypto enthusiasts—from meme lovers to casual followers—ensuring that we capture a wide range of viewers. To measure this, we will:
• Track audience demographics and growth analytics in these platform reports to see how our content reaches various segments of the crypto community.
• Use social media metrics to measure reach and impressions, evaluating how many new users are engaging with our videos.
• Measure the growth of followers and subscribers across platforms to show the increasing popularity and appeal of our channel.
• Influencer Magnet: By positioning ourselves in the space of lighthearted drama and memes, we can easily collaborate with influencers or crypto figures, further extending our reach and credibility in the crypto community. To validate this:
• Track the number of influencer collaborations and how their involvement helps boost engagement metrics.
• Measure the audience crossover from influencer partnerships, observing how their followers engage with our channel.
• Analyze the engagement boost after influencer collaborations, looking for spikes in views, likes, and social media activity following such partnerships.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Using the social engagement success of our viral videos, we can indirectly boost the presence of Cardano within the broader crypto community. Our platform may not be specifically focused on Cardano, but videos in the playlist of this proposal will integrate fun content around ADA, Cardano events, or comparing Cardano with other platforms, we create a pathway for viewers to engage with Cardano in an informal, entertaining way.

So this will benefit Cardano:

• Wider Awareness: By featuring Cardano content in a viral, shareable format, more people outside of the direct Cardano community will be exposed to the platform, even if they’re primarily focused on other cryptos. Even they hate Cardano! We can measure through:
• View counts, shares, and reach of videos that specifically feature Cardano-related content. 
• Monitoring search trends and mentions of Cardano on social media platforms following the release of these videos 
• Reducing Misinformation: Our light-hearted videos can help address common misconceptions about Cardano. Instead of technical corrections, we can use humor to correct false narratives—reaching audiences who may not engage with more serious content. We can measure this impact through
• Community feedback and comments on our videos
• Survey
• Number of reshares or reposts of our videos
• Strengthening Community Bonds: By creating relatable content centered around ADA or Cardano events, we help strengthen the bond between existing community members, giving them fun, meme-able content they can share and enjoy within their circles. This can be measured through: 
• Analyzing how often videos centered around ADA are shared in Cardano-specific forums, Telegram groups, and Reddit threads
• Monitoring how often Cardano-related content is reshared or reposted by the community itself
• Newcomer Attraction: The lighter, more casual approach to crypto through our videos makes the Cardano ecosystem feel less intimidating, potentially attracting newcomers who might have previously been overwhelmed by technical jargon or complex educational content. This can measure through
• Number of new followers from outside through survey, demographic data in social platform
• Track comments from new users who mention learning about or becoming interested in Cardano through our content

Sharing Our Outputs and Analytics:

We will regularly share the results of our social engagement and impact through various channels to ensure transparency and keep the community informed:

1. Weekly Updates: We will provide weekly reports in our community forums (e.g., Discord, Telegram) summarizing key metrics such as view counts, shares, engagement rates, and any notable feedback or comments from viewers. 
2. Monthly Impact Reports: A more detailed monthly report will be published, showcasing deeper analytics like audience demographics, influencer collaborations, and the overall reach of Cardano-related content. This report will be shared within the community event for inspire other project to collaborate with us for bigger things. 
3. Community Engagement: We will actively share milestones (like viral video performance or high influencer engagement) directly within Cardano community channels to encourage further involvement and feedback from Cardano enthusiasts.
4. Transparent Dashboard: We’ll create an open dashboard for the community to access, where key performance metrics like social reach, growth of followers, and engagement on Cardano-focused videos can be viewed in real-time. But this is for further future plan. 

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team brings expertise in content creation, social media management, and community engagement, evident in our meme-based video creations showcased on TikTok which you can [check here] - we published 8 but there are many other videos that are still stored and not published yet.

Not only that, we are also the team of project Whiteboard Cardano which producing various types of visual videos to simplify complex Cardano concepts to help anyone learn more easily including:

• Whiteboard with the example of Cardano native token - All in one standard
• Collage art with the example of DJED - SHEN Unique mechanism explained
• Storytelling with the example of "Catalyst working group storytelling"
• Or follow other concepts with the examples of Clips to support the dRep training course of Intersect

Check our [video concept guideline here] to know more detail about the video we made

We validate our project's feasibility through phased implementation, closely monitoring engagement metrics and audience growth, ensuring our strategies resonate.

We ensure transparent financial management by adhering to a strict budget, and meticulously recording all expenses. Financial activities will be publicly accessible and managed through established social platforms, demonstrating accountability throughout the project.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Duration: 2 months

Production Output:

• Video Production & Publication: 24 videos (3 videos per week to 7 platforms)
• Social Fanpage Content Post: 120 posts (7 text content posts, 3 meme posts, 3 cut scene posts per each, through 7 social platforms)
• Page Interact with Other Channels: 1,800 comments/ posts
• Community Meme Minigame: 2 (once a month)

All the number below is based on our experiences about social engagement. At the first milestone, the number will not be too high because we need to study insight from the market/ our target audiences. After that, we will set the increase by about 30% for each milestone. All KPIs within a single milestone represent the combined performance metrics of all the videos linked to that milestone.

Acceptance Criteria:

• Social reach to post of video: 75,000
• Video view count: 15,000
• Social interactions to post of video: 750
• Comment on the post of the video & video: 150
• Minigame participants: 50 participants
• Amount of Meme from the Community: 100

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 21,150 - allocate 22.22% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 17,700
• Marketing: ₳ 1,700
• Community engagement: ₳ 1,750

Duration: 3 months

Production Output:

• Video Production & Publication: 36 videos (3 videos per week to 7 platforms)
• Social Fanpage Content Post: 180 posts (7 text content posts, 3 meme posts, 3 cut scene posts per each, through 7 social platforms)
• Page Interact with Other Channels: 2,700 comments/ posts
• Community Meme Minigame: 3 (once a month)

Acceptance Criteria:

• Social reach to post of video: 150,000
• Video view count: 3,000
• Social interactions to post of video: 1,500
• Comment on the post of the video & video: 300
• Minigame participants: 150 participants
• Amount of Meme from the Community: 300

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 31,725 - allocate 33.33% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 26,550
• Marketing: ₳ 2,550
• Community engagement: ₳ 2,625

Duration: 3 months

Production Output:

• Video Production & Publication: 36 videos (3 videos per week to 7 platforms)
• Social Fanpage Content Post: 180 posts (7 text content posts, 3 meme posts, 3 cut scene posts per each, through 7 social platforms)
• Page Interact with Other Channels: 2,700 comments/ posts
• Community Meme Minigame: 3 (once a month)

Acceptance Criteria:

• Social reach to post of video: 200,000
• Video view count: 4,000
• Social interactions to post of video: 2,000
• Comment on the post of the video & video: 400
• Minigame participants: 200 participants
• Amount of Meme from the Community: 400

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 31,725 - allocate 33.33% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 26,550
• Marketing: ₳ 2,550
• Community engagement: ₳ 2,625

Duration: 2 months

Production Output:

• Video Production & Publication: 24 videos (3 videos per week to 7 platforms)
• Social Fanpage Content Post: 120 posts (7 text content posts, 3 meme posts, 3 cut scene posts per each, through 7 social platforms)
• Page Interact with Other Channels: 1,800 comments/ posts
• Community Meme Minigame: 2 (once a month)

Acceptance Criteria:

• Social reach to post of video: 90,000
• Video view count: 18,000
• Social interactions to post of video: 900
• Comment on the post of the video & video: 180
• Minigame participants: 100 participants
• Amount of Meme from the Community: 250

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 21,150 - allocate 22.22% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 17,700
• Marketing: ₳ 1,700
• Community engagement: ₳ 1,750

[RESOURCES] Who is in the project team and what are their roles?

Project owner

Yao Huynh - Lidonation - X - Telegram - LinkedIn

As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

My experiences for this project

• Co-founder/ Project Owner at Whiteboard Cardano: Have duties in market research, business strategy, project management, and blockchain education content creation.
• Account Manager at GADiAC Asia: Over 2 years focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.
• Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

Production team

Mask studio

(Making videos and resources for marketing)

• Editor: devvie - Facebook
• A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production
• Director: HAMIN - Facebook
• Over 5 years of experience in conceptualizing, designing, and producing music videos.
• Over 400 video/artwork/mix/master productions completed within the past 5 years.
• Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.
• Line Drawing Artist: Thi Vo - Instagram - Kreate
• More than 5 years of experience in drawing and producing images and characters in animation form for animation videos. CNFT Artist

We have over 5 years of experience in producing animated videos. We specialize in ideation, storyboarding, and creating numerous music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually seeking to learn and expand our knowledge in blockchain to ensure the creation of the best possible designs and products. The videos we produce maintain the quality synonymous with those already present on the Whiteboard YouTube channel. You can take a look at them via the attached link.

Community Support Team

Vcoincheck

Collaborate and support community event

Mr Ilum Nguyen - Telegram

• 2 years of experience in cryptocurrency investment.
• Admin Vcoincheck - Project evaluation website
• Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers)
• Cardano ADA Việt Nam
• Cộng Đồng Cardano ADA Việt Nam
• Proposal Advisor (Fund7,8,9,10)
• Working in stock exchange, forex in real life

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Notice:

>We attach the budget image to show the detail the positions with their duties, timeline, efforts, wage rate... please click on the image and take a look to know how reasonable the cost is. Somehow it can be too small because the format of the browser, so

>Somehow it can be too small because the format of the browser, so you can get into our detail budget file on the [link here] for better visual

For each video, we have this cost structure for the production:

• Researcher & Knowledge Documenter: ₳ 50.00
• Ideator & Scriptwriter: ₳ 50.00
• Storyboard Artist/Visual Designer: ₳ 75.00
• Voice Scriptwriter: ₳ 12.50
• Illustrator/Graphic Artist: ₳ 100.00
• Animator: ₳ 300.00
• Video Editor: ₳ 100.00
• Voice-Over Artist: ₳ 25.00
• Quality Assurance Lead: ₳ 25.00

The total production cost for each video: ₳ 737.50

The TOTAL BUDGET: ₳ 95,175

• The amount for all videos is: ₳ 79,650
• The amount for marketing is: ₳ 7,650
• The amount for community engagement is: ₳ 7,875
• The amount for community report is: ₳ 0.00

Milestone Allocation:

• 1st Milestone: ₳ 21,150 - 22.22%
• 2nd Milestone: ₳ 31,725 - 33.33%
• 3rd Milestone: ₳ 31,725 - 33.33%
• Final Milestone: ₳ 21,150 - 22.22%

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

With a budget of 95,175 ADA for 108 videos over 9 months, we anticipate generating a reach more than half million from wider audiences across multiple platforms. This strategy aims to make Cardano’s presence more widespread, creating a friendly ecosystem that entices curiosity and participation.

Young, Proactive, Trend-Focused Team

Our team is comprised of young, proactive individuals dedicated to staying current with daily trends, enabling us to create timely and relevant video content. By staying on top of what’s trending, we ensure our content aligns with the ever-evolving interests of the broader crypto community, maximizing impact and relevance.

Long-Term Impact for the Ecosystem

By creating fun, engaging videos that connect with a broad audience, we’re not just marketing Cardano; we’re creating a sustainable way for Cardano to stay relevant in viral marketing trends. This will lead to increased adoption, higher engagement, and a stronger, more visible community—all for a relatively low investment.

Cost Efficiency Through Experience

Our team has extensive experience creating media content, and we’ve refined our production process to be as cost-effective as possible. We’ve already produced similar short-form videos, which gives us the advantage of knowing the exact tools, resources, and timelines needed to deliver quality content without excess waste. This means we can deliver impactful videos for a fraction of what others might charge.

Leveraging Existing Resources

We have access to in-house tools, design workflows, and creative assets that have been developed over years. These resources drastically reduce the overhead and production costs typically associated with video content creation. Additionally, by tapping into our existing team and partners who are already familiar with the crypto space, we can scale production faster and at a lower cost compared to external hires.

Proportional to Industry Standards

The costs outlined for this project are lower the average rates in the content creation and crypto marketing industries. We’ve benchmarked our costs against standard freelance rates for video production, design, and marketing. This ensures that while we aim to deliver high-quality content, we do so without exceeding typical market costs.

Optimized for Idea Generation and Marketing

Our focus on cost optimization allows us to channel more resources into generating innovative ideas and developing highly effective marketing strategies. We focus our budget on producing content that not only grabs attention but also converts casual viewers into engaged participants within the Cardano ecosystem.

Proven Video Effectiveness

We gauge video effectiveness primarily through view count, which signifies alignment with viewers’ preferences. Once our production targets are met, we proactively market the content to drive association with the Cardano brand and amplify its impact in the crypto community.