ADATV 24h Corporate TV Cardano - Digital Signage Out of Home with AI and News

[GENERAL] Name and surname of main applicant

Flavio Augusto

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Provide the Cardano community, a powerful Corporate Digital TV project, with all the equipment, tools, programming schedule, real-time news and personalized content for a 24-hour ONLINE TV on Youtube.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Yes, the project content, creations, videos and materials are open-source.

[METADATA] Horizons

Community Outreach

[SOLUTION] Please describe your proposed solution

The growing demand for instant and updated information creates a new challenge for the future of companies: the definition of fast, attractive and efficient corporate communication.

We want to offer the crypto market specialized services for the management and distribution of internal content in real time, for digital communication projects.

With Corporate TV, Cardano can have a TV Network connected 24 hours a day on the internet for communication through videos.

Contents of TV ONLINE's Initial Programming Grid

• Cardano News Feed
• Coin Prices (Bitcoin, Cardano, Ethereum, USDT...)
• Featured projects in the Ecosystem
• Events Coming
• Influencers
• Advertisers
• Glossary
• Community Twitters
• New ISPOs
• Catalyst Program
• Institutional Cardano

Technology:

We will work with pioneering software in online content management services and customized solutions – 100% via the Internet, only video & no audio, broadcasting on YouTube.

Technology Platform:

• Management and distribution of media;
• Several media supported;
• Screen Fragmentation;
• RSS with online information;
• Remote remote / online maintenance;
• Display proof report in XML format;
• Compatibility with different software for updating (eg Excel, Word, Access, PowerPoint, Twitter, Facebook...).

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our main objectives for the project and how we will validate will be achieved:

• We aim to always keep users of the Cardano ecosystem and the general public always well informed regarding the activities, evolutions and projects within the Cardano blockchain.

• We believe that a video channel running 24 hours a day, accessible by Youtube and any computer or smartphone, will have a much greater reach.

• We will use the traffic of Youtube itself with a video channel running 24 hours a day, 7 days a week in the English language.

• Bring greater interactivity with users, generating greater engagement through the use of videos, animations and 3D content.

• Provide extra content such as Tips, Important Events, recommendations and notices to the community in general.

• We will put a photo gallery for dissemination of photos and events of the Cardano community around the world.

Success for this project can be defined:

• Number of content produced
• Number of Youtube views
• Amount of sharing on social networks
• Number of shares on specialized media sites

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Flávio worked for more than 8 years in a company specialized in digital media out of home (Corporate TV) in Brazil (www.inboxmidia.com.br), having a lot of experience in the segment of Digital Signage and Advertising.

• Number of views on youtube live: 30,000
• Number of Youtube subscriptions channel: 7,500
• Number of news broadcast: 10,000
• Number of hours of online transmission: 700h+/month

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

• Definition of the editorial categories/contents to be published
• Definition of the programming grid with the contents
• Creation of the logo of the CARDANO TV program

Duration: 45 days / Cost: 30% / % of the project: 30%

• Definition of the technology stack to be used
• Design of content editorials

Duration: 45 days / Cost: 30% / % of the project: 60%

• Implementation of the technology stack
• Creation of the Youtube channel
• Creation of content templates with animation
• Implementation of the programming grid in the broadcast platform

Duration: 60 days / Cost: 25% / % of the project: 85%

• Completion of the CARDANO TV programming schedule
• Creation of live video streaming on Youtube
• Form with collecting of feedbacks on platform
• Launch of CARDANO TV on Youtube Channel

Duration: 30 days / Cost: 10% / % of the project: 100%

[RESOURCES] Who is in the project team and what are their roles?

Flávio Augusto - https://www.linkedin.com/in/fl%C3%A1vio-lima-4b706133/

Graphic and Animation Designer at Inbox Mídia

Advertising professional, video maker and art and animation director, he has been working with Corporate TV projects for over 15 years, having implemented more than 50 Corporate TV operations and Digital Signaling points (Digital out-of-home media).

Through of the company Inbox Mídia (www.inboxmidia.com.br) with more than 800 TVs distributed in places with large circulation of people, being responsible for the programming schedule, art direction and content, management of the creation, animation and video makers team.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Product Owner = $3,600

Blockchain and cryptocurrency content editor = $7,600

Video maker 1: $3,600

Teacher / content editor = $4,400

Marketing Assistant = $2,400

Designer UX/UI = $3,600

Marketing Budget = $3,800

Art Director: $6,400

Streaming Licenses (1 year) = $4,800

Software and broadcasting Editor = $4,980

Amazon AWS Services Maintenance (1 year) = $1,800

TOTAL: ₳99,987 ($46,985 x ADA $0,47)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project to maintain a TV channel with live programming on youtube, in Corporate TV format specialized in the coverage of the Cardano ecosystem, for 1 year with everything paid, is extremely low for the creation of such a project.

We will be able to optimize all the costs of content production and news editorials with the direct integration with the news of the RSS feed's website, which is already connected to more than 200 content sources being updated in real time with the provision of an integration API.

We will use a lot of technology, integrations via API / Webservice to keep the investment in the project always as optimized as possible.

We will use youtube's own algorithm to attract hits to live streaming organically, with SEO tags and improving the ranking of the video.