Cardano related content for Filipinos

[GENERAL] Name and surname of main applicant

David Talbot

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

To create social media content in both english and Tagalog that both educates and entertains filipinos to the benefits of using Cardano. 

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No Dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Not applicable

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

Video content is often th most effective way to get your message out on social media. We will be employing a a filipino Director to create videos of both educational and entertainment value for Social media platforms. This Director already has had great success doing this through Facebook in Particular where his content regularly gets millions of views. The content he will create for us will be a mix of educational and entertainment in type and both long and short form and used on All social media platforms to maximise effect. 

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

An increased awareness and hopefully representation on social media from Filipino community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Director has proven himself in the past through creating content that has received millions of views mostly on Facebook. We have already started the process of introducing the director to the ecosystem and getting him acquainted with what is here and how we would like things to look/feel etc plus the overall goals of the project. 

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Month 1 - To employ the diretor and come up with a strategy for Content creation type and form for the first 6mths.

Month 6 - Provide a review of content created including key metrics such as engagement/views and any other tracking metrics. 

Month 12 - Provide a full analysis of the effectiveness of the content creation strategy.

[RESOURCES] Who is in the project team and what are their roles?

David Talbot

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

$10,000 salary for Part time use of the director and video editing staff. $5,000 costs for actors. $5,000 for time spent on researching/screenwriting/planing of the project deliverables

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Being able to have a minimum of 25 videos made throughout the year for $20,000 is very good value for money.