“Cardano Unleashed: Hybrid Events to Inspire Innovation”

[GENERAL] Name and surname of main applicant

kahsu abera and edomiya girmay

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Edomiya girmay and tamrat tesfaye

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

"We will host hybrid events in Ethiopia, Kenya, and Tanzania, where attendees can earn free tickets through educational classes or purchase them with ADA, featuring influencers and artists!"

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

“Yes, our project has dependencies on Kese Events, as we are the owners and founders. This ensures a seamless integration of our event management expertise and resources, minimizing potential delays and allowing us to deliver a high-quality experience for participants. Our established network and operational experience with Kese Events will be crucial for the successful execution of the hybrid events and educational initiatives.”

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Our project will be fully open source, ensuring transparency and community collaboration throughout its lifecycle. We intend to use the MIT License, which allows others to freely use, modify, and distribute our work while maintaining credit to the original authors.

All educational materials, event frameworks, and any software developed during the project will be available in a publicly accessible repository on platforms like GitHub. This approach not only fosters innovation within the Cardano ecosystem but also empowers developers and enthusiasts to contribute to our initiatives.

In addition to the core outputs, we will document our processes, allowing others to replicate our efforts in their regions, further promoting the growth of the Cardano ecosystem

[METADATA] Horizons

Community Outreach

[SOLUTION] Please describe your proposed solution

Proposed Solution: Cardano Unleashed: Hybrid Events to Inspire Innovation

Problem Perception: There’s a significant gap in engaging the African tech community with the Cardano ecosystem. Despite growing interest in blockchain, many lack access to educational resources and practical applications.

Approach: We will host hybrid concerts and educational events in Ethiopia, Kenya, and Tanzania, utilizing popular influencers and artists to draw diverse audiences. Attendees can earn free tickets by participating in online classes and completing quizzes, encouraging commitment to learning about blockchain technology.

Engagement: Our project targets:

1. Developers and Tech Enthusiasts: Individuals eager to learn about blockchain and Cardano.
2. Startups: Companies wanting to integrate with Cardano, selected through a competitive process.
3. General Public: Music lovers drawn in by influential artists.

Demonstrating Impact: Key metrics include:

• User Growth: Aiming for a 20% increase in Cardano wallet registrations.
• Transaction Volumes: Encouraging ticket purchases with ADA to demonstrate real-world usage.
• Community Engagement: Tracking participation in online classes and feedback from attendees.

Uniqueness and Importance: Our initiative uniquely blends entertainment with education, creating an engaging atmosphere that promotes learning and practical applications of Cardano. This approach not only raises awareness but also builds a vibrant community around Cardano, vital for expanding its ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Positive Impact on the Cardano Community

Our project will enrich the Cardano community by promoting education, engagement, and real-world blockchain applications:

1. Increased Adoption: Our hybrid events aim to boost awareness and drive a projected 20% rise in new wallet addresses, encouraging participants to explore Cardano’s features.
2. Education and Skill Development: Online classes will provide essential blockchain knowledge, enhancing understanding of Cardano’s smart contracts and tools, thereby increasing community contributions.
3. Startup Incubation: We will mentor selected startups integrating with Cardano, fostering innovation that drives further ecosystem development.
4. Cultural Integration: By featuring local influencers and artists, we create a relatable connection to Cardano, making blockchain technology more accessible.

Measuring Impact

We will measure our impact through:

• Quantitative Metrics: Tracking new wallet registrations, ticket sales, and ADA transactions.
• Qualitative Metrics: Gathering testimonials and conducting post-event surveys to gauge knowledge improvements.

Sharing Outputs

We will share outcomes through:

• Event Reports: Detailed summaries shared on our website and within the Cardano community.
• Social Media: Regular updates highlighting success stories.
• Influencer Partnerships: Collaborations to broaden discussions around Cardano’s benefits.

This initiative aligns with Cardano’s mission to expand its ecosystem, fostering long-term community growth and innovation.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability & Feasibility

Team Expertise:

Kese Events has four years of experience in managing hybrid events, especially in blockchain education, supported by strong connections with industry leaders and influencers.

Accountability:

To ensure trust and effective fund management, we will:

1. Budget Transparency: Share a detailed budget with stakeholders.
2. Regular Audits: Conduct financial audits to track expenses.
3. Progress Reports: Provide monthly updates on milestones and fund usage.
4. Feedback Mechanism: Gather participant feedback for continuous improvement.

Feasibility Validation

We will validate our approach through:

1. Market Research: Assess demand for blockchain education in Ethiopia, Kenya, and Tanzania.
2. Pilot Event: Organize a smaller event to test logistics and engagement.
3. Community Engagement: Collaborate with local blockchain groups for insights.
4. Outcome Measurement: Collect data on engagement and wallet registrations post-event.

These strategies highlight our capability to execute the project successfully and manage funds responsibly.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

1. Event Planning & Partnerships (Month 1):

• Objective: Finalize event details, secure partnerships with influencers, and develop marketing strategies.
• Acceptance Criteria: Completed event agenda, confirmed speakers/influencers, and prepared marketing materials.

1. Online Classes & Ticket Sales (Months 2-3):

• Objective: Conduct online educational classes and initiate ticket sales using ADA.
• Acceptance Criteria: At least three online classes completed and ticket sales launched, with engagement metrics collected.

1. Hybrid Events Execution & Impact Assessment (Month 4):

• Objective: Host hybrid concerts in Ethiopia, Kenya, and Tanzania, followed by analyzing project outcomes.
• Acceptance Criteria: Successful attendance and feedback collection from events, along with a comprehensive Project Close-out Report and Video documenting the impact.

Milestone Outputs

1. Project Close-Out Report: A comprehensive document summarizing the project's achievements, challenges faced, and lessons learned. This will include details on participant engagement, financial summary, and impact assessment.
2. Event Highlights Video: A professionally edited video showcasing key moments from the hybrid event, including interviews with participants, highlights of performances, and engagement activities.

[RESOURCES] Who is in the project team and what are their roles?

Project Team

1. Kahsu Abera

• Role: CEO and Co-founder at Kese Events
• LinkedIn: Kahsu Abera
• Responsibilities: Overall project management, strategic direction, and partnership development.

2. Edomiya Girmay

• Role: CMO and Co-founder at Kese Events
• LinkedIn: Edomiya Girmay
• Responsibilities: Marketing strategy, branding initiatives, and outreach for the hybrid events.

3. Tamrat Tesfaye

• Role: CEO and Co-founder at Santa Trading
• LinkedIn: Tamrat Tesfaye
• Responsibilities: Coordination with Santa Trading, managing logistics, and marketing efforts across both companies.

4. Abel Ayalew

• Role: CTO at Kese Events
• LinkedIn: Abel Ayalew
• Responsibilities: Technical development and implementation of the online class platform, ensuring seamless integration with event activities.

Additional Recruitment

If additional team members are recruited, we will seek individuals with skills in:

• Event Management: Experience in coordinating hybrid events.
• Blockchain Technology: Knowledge of Cardano's ecosystem and integration strategies.
• Digital Marketing: Expertise in engaging audiences through online platforms.
• Educational Content Creation: Skills in developing and delivering educational materials.

Engagement and Communication

Our team is already engaged and committed to the project, with proven capacity to support its execution. We have direct communication channels established with each member, and regular meetings will ensure alignment on project goals. Our teams at Kese Events and Santa Trading are ready to collaborate efficiently.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Budget Breakdown

Total Funding Requested: 50,000 ADA

1. Event Production Costs - 20,000 ADA

• Venue Rental: 10,000 ADA
• Cost includes hybrid event setup, equipment rental, and insurance.
• Technical Equipment: 5,000 ADA
• Audio/visual equipment for streaming and in-person attendees.
• Staffing: 5,000 ADA
• Compensation for event staff, security, and tech support.

2. Marketing and Promotion - 15,000 ADA

• Digital Marketing Campaigns: 7,000 ADA
• Targeted ads on social media and community platforms.
• Influencer Partnerships: 5,000 ADA
• Engaging well-known artists and influencers to promote events.
• Promotional Materials: 3,000 ADA
• Design and production of flyers, banners, and digital assets.

3. Platform Development Costs - 10,000 ADA

• Website Development: 5,000 ADA
• Creation and maintenance of an event website with ticketing features.
• Software Licenses: 2,000 ADA
• Licensing fees for online event management software.
• Training and Support: 3,000 ADA
• Ongoing support and training for staff to use the platform effectively.

4. Community Engagement and Reporting - 5,000 ADA

• Feedback and Survey Tools: 1,000 ADA
• Tools for collecting feedback from attendees post-event.
• Documentation and Reporting: 4,000 ADA
• Comprehensive reporting back to the community, including a close-out report and impact assessment.

Third-Party Services

• Event Management Software: We will use third-party event management software for ticketing and participant management.
• Marketing Agencies: Engaging local marketing agencies for outreach and promotion efforts.

Alternative Funding Sources

Should additional costs arise, we plan to seek sponsorships from local businesses and potential partnerships with community organizations for support.

Fund Management

We will establish a transparent financial management system to track spending and ensure proper use of funds. Regular audits will be conducted to maintain accountability and trust within the community.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Value for Money Justification

The 50,000 ADA budget represents a strategic investment in the Cardano ecosystem, offering substantial value through:

1. Event Production (20,000 ADA): Ensures a high-quality hybrid experience with professional equipment and staff, attracting more participants and enhancing community engagement.
2. Targeted Marketing (15,000 ADA): Focused on both digital and influencer marketing, this expenditure can boost event participation by over 30%, fostering a vibrant community.
3. Platform Development (10,000 ADA): Investment in a ticketing system aligned with industry rates ensures accessibility and can scale for future initiatives.
4. Community Engagement (5,000 ADA): Funds for engagement and reporting ensure transparency and improvement based on participant feedback, crucial for ongoing success.

Overall, this project not only enhances immediate participation but also contributes to the Cardano ecosystem’s long-term growth, making it a valuable investment.

Sources

1. Event Participation Strategies: Event Manager Blog.
2. Freelance Development Rates: Upwork.
3. Importance of Feedback: Project Manager.