The goal is to promote adoption and onboarding to the Cardano ecosystem by delivering educational content through short-form media, making it both enjoyable and engaging for viewers to learn.
This is the total amount allocated to [DLC] Cardano Ecosystem Growth - Short Form Video Marketing.
NB: Monthly reporting was deprecated from January 2024 and replaced fully by the Milestones Program framework. Learn more here
All video content will be fully accessible under a Creative Commons license. This will encourage collaboration, allowing others to modify and enhance our content for broader reach.
No dependencies.
All video content will be fully accessible under a Creative Commons license. This will encourage collaboration, allowing others to modify and enhance our content for broader reach.
My approach is to develop a series of captivating short-form videos that break down important concepts within the Cardano ecosystem, including staking, governance, and decentralized applications. These videos will cater to newcomers by presenting complex topics in an accessible and visually engaging format. By distributing the content across social media platforms, the aim is to reach a larger audience, introducing blockchain technology to those unfamiliar with it. The primary objective is to boost awareness and encourage greater adoption of Cardano.
This proposal is designed to support newcomers entering the ecosystem. Impact will be tracked by analyzing metrics on video-sharing platforms like YouTube and X
I have nearly a decade of experience creating content that resonates with audiences and have been known in the cardano ecosystem since 2020 and produced some of the highest viewed videos for the IOHK YouTube channel.
Development/Content Planning
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Production/Editing
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Launch/Analysis
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Final Milestone: Video Production Completion
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Evidence of Completion:
David Orr - Content Creator and Marketer (former content creator at IOHK)
Proposed Budget:
Content Creation - 35,000 ADA
Motion Design - 25,000 ADA
Video Editing - 35,000 ADA
Sound Design - 5,000 ADA
Total Cost: 100,000 ADA
The budget for this project has been carefully structured to reflect the value it brings to the Cardano ecosystem. Costs have been assessed based on necessary expenses for video editing software and content creation.
By completing this project, we aim to deliver educational content to a broader audience, effectively onboarding more individuals into the Cardano ecosystem.