Event: ADN - Brazil Digital Nation 2025

[GENERAL] Name and surname of main applicant

ADN Events

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

The 2024 Argentina's ADN event created a solid foundation with its very special format of open discussions in common language to lower adoption barriers. In 2025 we want to expand to Brazil.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

We depend on sponsors to support the high quality event we want to produce. In our 2024 edition, we have had 6 great companies that took the chance to support the event, for 2025 in Brazil, we have been talking to many companies in Brazil that are very interested in supporting the ADN event in Brazil. We are targeting around 10 sponsors that will help us make this event a blast.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We are committed to open-source principles, and as such, all metrics related to the events, including attendance numbers, engagement levels, and impact assessments, will be transparently published for the Cardano community. Additionally, all content generated during the events, such as interviews, presentations, photos, and videos, will be made available to the public.

All the learnings and procedures on how to run this event will be available to the Cardano community to share the knowledge and promote others to create great events elsewhere. We will use Apache 2.0 open source licensing model.

[METADATA] Horizons

Events

[SOLUTION] Please describe your proposed solution

Our proposed solution is to create a LATAM flagship annual event whose purpose is to address the challenge of country wide adoption of blockchain technology, with a particular focus on Cardano, using a format of open discussions in common language that can lower the adoption barriers and promote new incomers into the space.

With more than 500 attendees, our 2024 edition set the basis to achieve this goal.

In a full day event held at the Buenos Aires Hilton hotel, we hosted 35 speakers in 9 sessions at the main stage with 6 discussion panels that touched key adoption pillars on Government, Finances, Culture and Society, Enterprises, Education and Innovation and 3 keynotes with Chris Meniw on Industry 5.0, Alex Pestchanker and Mauro Andreoli on Decentralized Governance and Charles Hoskinson on Cardano and the future of the Blockchain.

During the 10 hs of the event, we have indulged our attendees with a top cuisine dishes and breaks for networking, a VIP room to host businesses conversations and a media space for local and international journalists and influencers to do interviews to generate outreach beyond the event itself.

On top of our keynote speakers, we have the presence of key Argentinean and International figures as speakers in our panels such as:

• Alan Vebner an OG Cardano developer.
• Kamanu and Santi Siri, top influencers in the spanish speaking blockchain market.
• JJ Siler from IOG.
• Rafael Fraga from CF.
• Dan Friedman from Palmyra and Zengate.

We have also the distinguished presence of several government officials such as:

• Ramon Lanus, Major of San Isidro.
• Diego Fernandez, Secretary of Innovation and Digital Government, Buenos Aires City.
• Martin Yeza, National Congressman.
• Martin Tetaz, National Congressman.
• Sandra Rey, Buenos Aires City legislator.
• Sergio Morales, National coordinator of technical advisory, Argentina Presidency.

An important presence of the key national universities in the country:

• Juan Vidaguren, Dean School of Management and Technology, ITBA.
• Alejandro Martinez, Dean Engineering Faculty, UBA.
• Alfredo Roisenzvit, Diretor postgraduate program in Crypto, UCEMA
• Gabriela Agosto, Dean Social Sciences Faculty, USAL.
• Guillermo Oliveto, Dean Buenos Aires Faculty, UTN.

And an important presence by chambers and private sector:

• Natalia Scaliter, General Director Google Cloud MCO South.
• Ignacio Roitzman, CoFounder and COO Sensei node.
• Fernando Sack, President Provincia ART.
• Gonzalo Rodriguez, Global AI.
• Rafael Costa Garrido, Senior Creative Ambassador AI at Mediamonks.
• Roberto Rojas, Fundación Blockchain Argentina.
• Diego Zaldivar, CoFounder Bitcoin Latam, Rootstock and IOV Foundation.
• Facundo Cajen, author "The Virtual State".
• Tomás Chernoff, CoFounder and CEO Che3D.
• Fernando Zacarías, President PASS foundation and author.
• Diego Diaz, Head of Payments and Crypto at Cámara Argentina Fintech.
• Camila Velazco, Influencer.
• Mauro Ordoñez, Lawyer and Specialist in public affairs.
• Naty Shi, Leader Enterprise Development at Think & Dev.

Our vision is to establish a large-scale Blockchain conference in Brazil and the region, uniting government officials, coporate leaders and key institutions. This event shall serve as a unique platform to showcase Cardano's capabilities in addressing the unique opportunity Brazil's presents today, with its pressing economic challenges to catalyze nationwide and regional blockchain adoption. This approach will enable us to foster meaningful dialogue, and establish Cardano as a viable solution for the country's further blockchain adoption and large opportunities.

The 2024 conference covered essential topics like Central Bank Digital Currencies (CBDCs), identity solutions, asset tokenization, adoption, businesses and regulations. These discussions were crucial for understanding blockchain's potential impact on the Argentine economy and will benefit Cardano by expanding awareness and knowledge among institutions on the solutions being built on Cardano. We want to expand now to Brazil as with the experience we have with ADN in Argentina 2024 and Blockchain Rio 2024 we are ready to make the internationalization and establish the ADN brand in the region.

By focusing in Brazil and high potential countries in the Latin American region for blockchain adoption, we will provide the Cardano ecosystem of a unique and ready to go launchpad to continue our drive for mass scale adoption.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of our project will bring significant value to the Cardano community in:

• Increased Awareness and Adoption: By organizing a high-profile blockchain conference, we will raise Cardano's profile in Brazil and the region. This heightened awareness will lead to increased interest and adoption of Cardano's blockchain technology. The proof of this is the amount of high level mentions, events, meetings and other Cardano related activities that started to happen in the region in the second part of 2024.

• Strategic Partnerships: Our project will create opportunities for Cardano to establish strategic relationships with government agencies, banks, and institutions. These partnerships will hopefully lead to collaborative initiatives and pilot projects built on Cardano. There were several great contacts and businesses opportunities that the ADN 2024 edition helped to realize, many of those are turning into projects that could really shape the future of Cardano in the Country. Now with our extended focus in Brazil we can set the bar for blockchain events in the region with a flaghsip event for Cardano.

Engagement Metrics:

We will measure impact through quantitative metrics, such as the number of government officials and institutions engaged, conference attendance, media impressions, and post-conference discussions. These metrics will provide a tangible representation of the project's success.

We will actively involve the Cardano community by sharing event updates, recordings of presentations, and key insights gained during the conference. This information will be shared through our communication channels.

These were some of the media coverage of the 2024 edition:

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https://es.cointelegraph.com/news/argentina-dna-2024-event-to-be-held

https://economis.com.ar/se-viene-el-argentina-digital-nation/

https://uch.edu.ar/noticia/631/universidad-champagnat-presente-en-adn-argentina-digital-nation

https://noticias.usal.edu.ar/es/argentina-digital-nation

https://www.impulsobaires.com.ar/nota/316743/llega-argentina-digital-nation-con-importantes-panelistas/

https://www.iproup.com/innovacion/49017-identidad-digital-para-este-experto-se-viene-un-fuerte-cambio-de-paradigma

https://politica3d.com.ar/buenos-aires/eventos-buenos-aires-2/

https://twitter.com/ingenieriauba/status/1818670386189332885

https://x.com/uchampagnat/status/1819452017108255079

https://www.itsitio.com/ar/fintech/adn-adopcion-tecnologias-vida-cotidiana/

https://es.linkedin.com/posts/ciudadanos-del-futuro_hoy-participamos-en-adn-argentina-digital-activity-7224567840761159681-XkUi

https://allevents.in/buenos%20aires/adn-argentina-digital-nation/10000935587867497

https://m.facebook.com/story.php/?story_fbid=889157203242907&id=100064459069168

https://es.linkedin.com/posts/gabriela-agosto-210a041ba_adn-argentina-digital-nation-eventos-activity-7224238986456645632-5SrF

https://www.impulsobaires.com.ar/nota/316615/argentina-en-la-era-web3-hacia-una-potencia-global/

https://www.reddit.com/r/cardano/comments/1enb9az/more_than_400_people_attended_argentina_digital/

https://www.diariobitcoin.com/paises/sur-america/argentina/charles-hoskinson-creador-de-cardano-acudira-a-evento-blockchain-en-argentina/

https://www.tiktok.com/@ronie.melo/video/7397907144336477445

Our expected outcomes:

Attendance of at least 20 government officials and representatives from various institutions. (Corporations, Universities, Blockchain, etc)

Conference Attendance: Expected Result: 500 attendees.

Media Impressions: Media coverage reaching a minimum of 500,000 impressions through news articles, interviews, and social media exposure.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Besides our demonstrated capability of running this event, as demonstrated in the 2024 edition, we have been organizing events in the Cardano ecosystem since 2021, most of them in Spanish aimed at the Latin American population, but also in Brazil and in Portuguese.

Such as the Latam Townhalls, the Catalyst Ideafests, The CIP1694 Latam workshops, The Catalyst WorkinGroups Workshops, Blockchain Rio 2024, the Cardano Constitutional Workshops, as well as Educational and Technical events together with universities, such as the Builders Fest.

Our capabilities range from event organization to community engagement, from decentralized governance to translation to local languages, from helping people to create and present their projects to actively promoting them in order for the world to learn about the LATAM opportunity.

Our members are deeply conected to Cardano playing key roles such as ambassadors, Intersect Committes and work groups, core development, DeFi and NFT projects.

For the expansion to Brazil we are working with local people that has a strong track record in Cardano, in Events, in Marketing and media relations, such as Cardano Feed and Otavio Lima.

Also we are frequent speakers and represent Cardano in many media interviews and events in Latin America.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

OUTPUTS: Preparation and Planning - 3 months.

• Event Production Company established and contracts signed.
• Venue confirmation and date setting 
• Venue logistics such as access, meals, security, multimedia, internet, speaker accommodations, lighting, insurance, special purpose rooms, vendor access for sponsors, vendor's show spaces and organization. All these subjects and all their details will be part of this outcome. Some venues in Brazil, do offer all-in-one contract for all these topics, and that will be the preference. If the venue selection doesn't offer that option, the contracts for all that items will be provided as outcomes as well.
• Event site published at the ADN 2025 website (https://www.adn.events) in English, Portuguese and Spanish.
• Define a shortlist of at least 40 potential public and private organizations (such as banks, companies and government offices) to invite as Sponsors.

ACCEPTANCE CRITERIA:

• Event Production Company signed contract provided.
• For the conference venue, the acceptance criteria is the corresponding contract according to the local legislation signed through one of our representatives and by the company that owns the venue. If the venue requires advance of payment, the proper receipt shall be provided.
• As part of this deliverable all the proper contracts, for the outcome description shall be part of the venue contract or in the case they are not, special contracts or signed quotations shall be provided to cover al the mentioned services.
• A website to advertise the Event shall be present, that will evolve during time to present all the information of the event to assistants and interested parties, as it is disclosed. By the time this Milestone is due, this website shall have at least, a brand structure for the event, logo, title, dates, a brief description of the event purpose and recommended attendee target and a roadmap of the different dates and steps towards the day of the event.
• The website shall offer its contents in English, Portuguese and Spanish.
• For the Sponsors shortlist, a list that is clearly detailed with name, site, type of sponsorship in an easy to read document, for the verification of the organizations by the reviewers.

OUTPUTS: Preparation and Planning II - 2 months.

• Appoint a content review board, that can curate the content and list of speakers of the event.
• Selection and Announcement of the speakers and panelists.
• Coordinate logistics for booked speakers and panelists, in case there is some travel involvement.
• Sponsors announcement (for the ones that signed)

ACCEPTANCE CRITERIA:

• A list of members for the Content Review Board and the initial structure of the content.
• At least 3 speakers for the conference and 1 panelist, shall be selected and announced. 
• Initiate logistics for out of the country booked speakers and panelists to assure their presence in Brazil by the date of the event.
• A list of the public and private organizations that have signed as sponsors, shall be posted at the site and announced via our social media channels. 

OUTCOMES: Production and Marketing - 3 months.

1. Promote the event in at least 3 digital media in Brazil.
2. Promote the event in at least 3 print media in Brazil. 
3. Promote the event with regional and internacional communities, such as the Brazil Cardano Community, Latam Cardano Community, Eastern Cardano Communities, etc.
4. Promote the registration link and obtain at least 120 attendees.
5. Generate promotion activities with the sponsors.
6. Enter into partnerships with some local communities (like Cardanistas, Cardano Brazil, Cardano Feed, Blockchain Rio, etc).

ACCEPTANCE CRITERIA:

1. For the promotion of the event a marketing plan properly designed with the corresponding speech and an aesthetic according to the event shall be provided.
2. The execution of that plan shall be provided as evidence, with actions and results
3.  As digital media we consider: YouTube channels, X Spaces, articles in dedicated web portals, digital radio programs, etc.
4. In the print media, advertisements will be placed in regional and national newspapers and magazines. 
5. In the community's social channels (Discord, Telegram and X) the criteria will be frequent publications of flyers and special designs promoting the conference to generate strong engagement. 
6. Regarding the registration, a link to a public event page (eventbrite, or meetup.com) will be provided. This page will have all event information as well as the ability to register. 
7. For the sponsors joint promotion, a plan and execution actions and results shall be provided.
8. Signed agreements or mails or other form of evidence of approvals with the Alliances made with organizations shall be provided.

OUTCOMES: Conference Execution - 1 month.

Delivering the conference on the scheduled day with all the agenda and activities announced.

ACCEPTANCE CRITERIA:

• An adequate record of the conference, and its panels and activities publicly available on the ADN web. 
• A clear and available record of the number of attendees, and aggregated information of the event. 
• At least 500 attendees.

OUTCOMES:

• A Closeout report following the F11 guidelines for Final Milestones
• A closeout Video following the F11 guidelines for Final Milestones

ACCEPTANCE CRITERIA:

• Metrics, including attendance, media impressions, and engagement, collected and analyzed.
• Feedback and insights from participants gathered.
• Project report detailing the conference's impact and key takeaways completed.
• Project report shared with the Cardano community and stakeholders.
• Closeout report and closeout video delivered and accessible online to reviewers and community.

[RESOURCES] Who is in the project team and what are their roles?

Alex Pestchanker - Mentor, Host and Speaker, Proposal Assesor in F6, 7, 8 and 9, veteran PA in F7, F8 and F9, Proposal Reviewer in F10, F11 and F12, Challenge Team member for F7 Grow Latam, Grow Cardano, Funded Proposer subcircle member. Organizer of Buenos Aires CIP1694 Workshop, Organizer of Pan Latam Workshop, Rep at Edinburgh global workshop), Host of Catalyst Workingroups in Buenos Aires, Host of Cardano Constitutional Workshop in Buenos Aires. Cardano Civics Committee member. ADN 2024 Organizer, Speaker and Panelist.

Fluent in English, Portuguese and Spanish.

https://www.linkedin.com/in/apestchanker/

Otávio Lima - Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem. Active participant in the Cardano ecosystem since many years, but also in the cryptocurrency/blockchain, DeFi.

Fluent in Portuguese and English.

https://www.linkedin.com/in/otavioaclima/

Mauro Andreoli - Cardano Ambassador, European Cardano Community co founder, Organizer of La Plata CIP1694 Workshop, Organizer of Pan Latam Workshop, Rep at Edinburgh global workshop). ADN 2024 Organizer and Host.

Fluent in English and Spanish.

https://www.linkedin.com/in/mauro-agust%C3%ADn-andreoli-7b58621a0/

Lucas Macchiavelli - Funded Proposer in F7, F8 and F9, PA in F8, F9, F10, F11 and F12, Cardano Ambassador, ,Organizer of Buenos Aires CIP1694 Workshop, Organizer of Pan Latam Workshop, Rep at Edinburgh global workshop). ADN 2024 Organizer and Panelist.

Fluent in English and Spanish.

https://www.linkedin.com/in/lucasmacchiavelli/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total Budget is $35,000 (0,35 RATE) = 100,000 ADA

-Event Production: 1,500 USD * 9 Months = $13,500

-Venue = $8,000

-Food & Beverages = $8,000

-Community Manager = $500 * 7 Months = $3,500

-Designer = $300 * 5 Months = $1,500

-Initial Marketing & Advertising = $500

Other Costs - Covered by Sponsor fees

-Photography and Event recording

-Merchandising

-Marketing & Advertising

-Rented Furniture

-Simultaneous Translation

-Collaborators

-Security

-Materials, IDs and other costs

-International speakers flights

-Hotel accommodation for international speakers

-Side Events

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Project costs were carefully allocated to maximize value for Cardano and to cover the basic costs in order for the event to happen.

Leveraging the great success of our 2024 edition, seeking to enlarge its size and outreach and by organizing a large-scale blockchain conference in Brazil, we are creating a unique opportunity to showcase Cardano's potential to an entire country. The costs are proportional to the scope and impact of the event and based on our experience in 2024 to ensure that we can deliver a high-quality conference that brings value to the Cardano ecosystem.

This proposal represents an efficient investment in expanding awareness and knowledge of the Cardano Blockchain among institutions and the government. Making it a cost-effective way to promote adoption and growth of Cardano.