Decentralized Marketing Platform for SMEs on Cardan

[GENERAL] Name and surname of main applicant

Biniyam Shferaw Worku

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create a decentralized marketing platform that allows SMEs to easily access Cardano’s blockchain for affordable, efficient, and targeted digital marketing.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Our platform relies on third-party blockchain infrastructure providers for decentralized storage and scalability. We have pre-arranged agreements with these providers.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The marketing platform’s core code will be released under an MIT license and fully accessible through our GitHub repository. Documentation will be provided to encourage developer contributions.

[METADATA] Horizons

Developer Tools

[SOLUTION] Please describe your proposed solution

We are developing a decentralized marketing platform aimed at SMEs, providing them with blockchain-powered tools to manage campaigns, measure impact, and optimize performance. Our solution will leverage Cardano’s low-cost transactions, ensuring affordability and transparency.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our platform will promote Cardano’s adoption by non-tech SMEs globally, driving growth within the ecosystem. Success will be measured by user growth, transaction volume, and Cardano’s market penetration into new business sectors. We will share our outputs via our open-source repository and provide educational resources for SMEs.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have a strong digital marketing background with a proven track record of developing and executing large-scale projects. Our team includes blockchain experts who have successfully deployed decentralized applications (dApps) on Cardano. We will also employ best practices in project management and reporting to ensure transparent fund allocation.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Platform Design Finalization

Outputs: Detailed wireframes and technical architecture

Acceptance Criteria: Completed by month 3, peer-reviewed by advisors

Evidence: Design documents uploaded to GitHub

Milestone 2: MVP Development

Outputs: Working prototype of the marketing platform

Acceptance Criteria: Completed by month 6, tested by early users

Evidence: MVP code available in repository

Milestone 3: Beta Launch

Outputs: Public beta of the platform

Acceptance Criteria: Completed by month 9, 500 SMEs onboarded

Evidence: Beta launch reports and user feedback

Milestone 4: Full Platform Launch

Outputs: Full feature release

Acceptance Criteria: Completed by month 12, 1,500 SMEs onboarded

Evidence: Final launch report and usage analytics

Milestone 5: Project Close-out Report

Outputs: Finalized project report and community video

Acceptance Criteria: Completed by month 12

Evidence: Close-out report published online and video uploaded to community channels

Final Milestone: Project Close-out Report

Outputs: Finalized project report and community video

Acceptance Criteria: Completed by month 12

Evidence: Close-out report published online and video uploaded to community channels

[RESOURCES] Who is in the project team and what are their roles?

Binyam Shferaw (Project Lead, Marketing Strategist)

Solomon Mengesha (Blockchain Developer)

Ermias Getachew (UI/UX Designer)

Additional team members with expertise in blockchain, marketing, and operations will be recruited as needed, focusing on front-end and back-end development.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Blockchain Infrastructure: ₳20,000

Development Costs: ₳40,000

Marketing & User Acquisition: ₳20,000

Project Management & Operations: ₳10,000

Documentation & Reporting: ₳5,000

Community Engagement & Outreach: ₳5,000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our project will provide a scalable, low-cost marketing solution that promotes Cardano’s adoption among SMEs, generating transaction volume and enhancing the network's utility. Costs are benchmarked against typical freelance rates and development costs within the blockchain sector, ensuring fair compensation and high-quality output.