S.A.G.E. - Self-Awareness, Growth, Empowerment dApp (Kickstart)

[GENERAL] Name and surname of main applicant

Hollie Baker

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Brian Baker

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Build a dApp that empowers users with personalized wellness tools, community support, and secure guidance.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Dependencies include Cardano and Midnight Blockchain for the dApp infrastructure.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The entire S.A.G.E. dApp will be open-source with an MIT license, available through our GitHub repository throughout the lifecycle of the project.

[METADATA] Horizons

Healthcare

[SOLUTION] Please describe your proposed solution

S.A.G.E. is a decentralized wellness dApp built on Cardano and Midnight Blockchain, designed to empower users through self-awareness, growth, and holistic well-being. Our goal is to secure ₳150,000 in funding to kickstart development, expand community engagement, and scale the platform to a larger user base.

Problem Statement:

The need for decentralized, holistic health platforms that integrate mental, physical, and soulful well-being is growing. There are no blockchain-based solutions currently providing this all-encompassing wellness service. S.A.G.E. seeks to fill this gap, delivering personalized wellness tools while offering the security and privacy of blockchain.

Solution:

S.A.G.E. will offer a blockchain-powered platform that provides personalized insights, community support, and holistic health tools. Users can track mental clarity, physical health, and soulful connection in a single platform. The funding will support the development, marketing, and community-building necessary to launch S.A.G.E.

Key Features:

Personalized Insights: Tailored recommendations based on users' personal journeys.

Community Engagement: A decentralized space for wellness-focused discussions and support.

Holistic Wellness Focus: Integration of body, mind, and soul into the user’s daily experience.

Blockchain Security: Powered by Cardano and Midnight for decentralized, secure data storage.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

S.A.G.E. will attract new users focused on holistic wellness, expanding Cardano’s ecosystem beyond traditional blockchain use cases. By offering personalized mental health solutions, the platform will introduce wellness-focused individuals to blockchain, promoting long-term user engagement. Additionally, S.A.G.E. will help build a supportive community within Cardano, driving user retention and collaboration.

Measurement of Impact:

We will measure the impact both quantitatively and qualitatively. Quantitatively, we will track user growth, engagement metrics, and retention rates, aiming to onboard 10,000 users within the first year. Qualitative feedback will be gathered through user surveys and community engagement to assess satisfaction, effectiveness, and areas for improvement.

Sharing Outputs and Opportunities:

We will regularly share project updates, user success stories, and key developments with the Cardano community through social media, forums like Catalyst, and partnerships with influencers in the wellness and blockchain spaces. All open-source elements will be shared via GitHub, and we will publish reports on platform growth, challenges, and lessons learned to foster transparency and encourage collaboration.

This impact will ensure that Cardano benefits from both increased adoption and a thriving, wellness-focused community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Existing Capabilities:

Our team consists of experts in blockchain development, mental health, and project management, making us uniquely suited to deliver S.A.G.E. We’ve successfully navigated previous challenges within the Cardano ecosystem, and our experience in developing wellness-focused solutions has prepared us to build this platform with high accountability.

Trust and Accountability Measures:

We will implement clear, transparent processes for managing funds, including:

• Regular financial reports and updates to the community.
• Milestone-based fund allocation to ensure progress before additional resources are used.
• Open-source code and user feedback loops to validate development progress.

Feasibility Validation:

We will validate feasibility by:

  •  Building early prototypes and testing them with wellness practitioners and blockchain experts.

  •  Gathering user feedback during the beta phase.

  •  Ensuring that the platform’s features meet community needs before scaling.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Q1: Core Platform Development and Early Feature Build

  •  A. Milestone outputs: Build out the core functionality, including user profiles, AI personalization tools, and secure data infrastructure.

  •  B. Acceptance criteria: A functional demo of core features, user registration, and profile creation.

  •  C. Evidence of completion: Code repository, internal testing results, and initial user feedback from early testers.

Q2: Beta Launch & Onboarding of Early Users

• A. Milestone outputs: Release the beta version of S.A.G.E. and onboard 1,000 users to test core features like one-on-one therapy, group sessions, and AI matching.

• B. Acceptance criteria: Positive user engagement and feedback, with active use of core features.

• C. Evidence of completion: Beta user data, feedback reports, and engagement analytics.

Q3: Public Launch and Marketing Expansion

• A. Milestone outputs: Full public release of S.A.G.E., supported by a comprehensive marketing campaign to expand awareness and user base.

• B. Acceptance criteria: At least 10,000 users onboarded, increased platform usage and engagement.

• C. Evidence of completion: Marketing metrics, user acquisition reports, and platform usage analytics.

Q4: Feature Refinement and Strategic Partnerships

  •  A. Milestone outputs: Platform improvements based on user feedback, introduction of enhanced AI tools, and partnerships with wellness organizations.

  •  B. Acceptance criteria: Platform stability, user satisfaction, and at least 3 wellness partnerships established.

  •  C. Evidence of completion: User feedback reports, platform updates, and signed partnership agreements.

[RESOURCES] Who is in the project team and what are their roles?

Project Team:

   

Brian Baker – Role: Project Lead & Blockchain Developer

•  Responsibilities: Leading the technical development and integration of S.A.G.E. on Cardano and Midnight Blockchain, managing project timelines, and overseeing all technical aspects of the platform.

Hollie Baker – Role: Wellness Program Director

•  Responsibilities: Designing the wellness content and therapy programs for S.A.G.E. with a focus on mental, physical, and soulful well-being. Her 20 years as a nurse, along with her near completion of a Nurse Practitioner qualification, bring real-world expertise to the platform’s health focus.

Z Boys Team – Role: UX/UI Designers

•  Responsibilities: Designing and refining the user experience and interface to ensure accessibility and ease of use for all S.A.G.E. users.

Additional Roles (Planned Recruitment):

  •  Partnership Development Specialist: Focused on building relationships with wellness organizations for partnerships and collaborations.

Engagement Channels:

• The team is actively engaged through relevant technical channels like Discord and Telegram, ensuring constant collaboration and communication with key resources to support the project.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Funding Breakdown for 150,000 ADA:

Development & Technical Infrastructure (₳80,000):

•  Core dApp development, integration with Cardano and Midnight Blockchain, user interface design, and security protocols.

Marketing & Community Engagement (₳40,000):

•  Building awareness, outreach campaigns, partnerships with wellness influencers, and community management.

Research, UX & Prototyping (₳20,000):

•  User experience research, prototyping AI-driven wellness tools, and collecting user feedback for improvements.

Legal & Compliance (₳10,000):

•  Ensuring regulatory compliance and legal protections for users and data security.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for S.A.G.E. aligns with typical industry costs for blockchain development, marketing, and UX/UI design. Here’s how we arrived at the project costs:

Development & Technical Infrastructure (₳80,000):

• This cost reflects competitive rates for blockchain developers, particularly within Cardano’s ecosystem, where specialized knowledge of decentralized applications is required. Blockchain developer rates typically range between $100-$200 per hour, and the estimated budget is proportional to the time needed to develop, test, and secure the S.A.G.E. platform.

Marketing & Community Engagement (₳40,000):

• Marketing and community-building are crucial to S.A.G.E.’s success. This budget includes outreach campaigns, partnerships with wellness influencers, and community management. Marketing professionals in the blockchain space often command higher rates due to the specialized nature of the work, and outreach to the wellness community will require additional resources to reach new users outside the traditional blockchain audience.

Research, UX & Prototyping (₳20,000):

• UX/UI design requires careful attention to user needs, particularly for a wellness platform. The costs are based on typical freelance rates for designers, which range from $50-$150 per hour depending on experience. This budget also includes user research and prototyping, which are critical to ensuring a smooth, intuitive platform that serves the diverse needs of the wellness community. Value for Money: S.A.G.E. represents a unique use case within the Cardano ecosystem, targeting the wellness sector, a rapidly growing industry. The budget ensures the delivery of a high-quality product with measurable community engagement and adoption. The platform’s long-term value lies in its ability to attract new users and expand the utility of blockchain, creating a ripple effect of increased adoption and engagement for the wider Cardano network.