Educational materials about Cardano

Everstake is ready to create many educational materials about Cardano and distribute them among our customer base. Our experience (30+ blockchains) shows that the most efficient way to reach out to the maximum audience - is to create useful educational materials, spread organically via social media and messengers.
In addition to simple educational materials, we are planning to focus on more serious guides for developers, which will help to increase their interested in Cardano and to build Dapps on top of Cardano.
Everstake has successful experience with creating such step-by-step guides in several forms:
1. Blog articles (medium), Everstake blog, guest blogs
https://medium.com/everstake/what-is-near-and-how-it-makes-developing-blockchain-applications-simple-and-efficient-bab3653aa34f
https://medium.com/everstake/the-ethereum-2-0-launch-is-scheduled-for-november-what-is-known-about-the-update-release-cb24f5b14f63
https://medium.com/everstake/eth-2-0-vs-elrond-c113dc61dc6a
https://medium.com/everstake/dive-into-offline-staking-qtum-rewards-5b459ab19bc8
https://medium.com/everstake/how-to-stake-tezos-using-thanos-web-wallet-43ebd80250ff
2. YouTube videos
https://www.youtube.com/watch?v=qvSl_osgvS0
https://www.youtube.com/watch?v=DT4IPQ4uDyo
https://www.youtube.com/watch?v=jEzjsxkUQWI
3. Staking assistant platform by Everstake
https://stake.is/4e/how_to_stake_cosmos_ledger_windows
https://stake.is/7K/how_to_stake_qtum_web_web
https://stake.is/7x/how_to_stake_tezos_ledger_windows
4. Articles are translated by Everstake into Spanish and Russian, usually local communities translate to native languages.
https://medium.com/everstake/%D1%87%D1%82%D0%BE-%D1%82%D0%B0%D0%BA%D0%BE%D0%B5-near-%D0%B8-%D0%BA%D0%B0%D0%BA-%D0%BE%D0%BD-%D0%B4%D0%B5%D0%BB%D0%B0%D0%B5%D1%82-%D1%80%D0%B0%D0%B7%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BA%D1%83-%D0%B1%D0%BB%D0%BE%D0%BA%D1%87%D0%B5%D0%B,'D0%BD-%D0%BF%D1%80%D0%B8%D0%BB%D0%BE%D0%B6 for exampleB8%D0%B9-%D0%BF%D1%80%D0%BE%D1%81%D1%82%D0%BE%D0%B9-%D0%B8-%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D0%B9-f6976c31ac4f
https://medium.com/everstake/eth-2-0%E4%B8%8Eelrond-80a0f6c8d0e5
https://medium.com/everstake/la-gu%C3%ADa-simple-para-estacar-a-trav%C3%A9s-de-la-web-myiconwallet-97a49a6c3c54
Distributing materials is the same way important as creating, what's why we use several channels:

• Social media: Twitter (Everstakes', Wallets', partners'), LinkedIn, Facebook, Quora
• As for example posted by Everstake or Everstake team
• Retweeted by wallets and other platforms
• https://twitter.com/GuardaWallet/status/1314558467856715783
• https://twitter.com/everstake_pool/status/1318563203375374336
• https://www.quora.com/What-is-staking-How-can-you-earn-cryptocurrency-from-it/answer/Bohdan-Opryshko
• Telegram groups
• Virus marketing (soon ppl, will try to help each others answering "how to stake" by providing such links)
• https://prnt.sc/v3tdy6
• https://prnt.sc/v3tgy6
• Targeted Ads (Twitter, Facebook, Instagram) / Paid publications
• In addition to distributing material in our media, we also use paid advertising and narrowly targeted advertising on social media. This allows us to attract new users or take their attention from other blockchains
• https://twitter.com/bo_opryshko/status/1318493649672507393
• https://twitter.com/bo_opryshko/status/1314166180802957313
• https://altcoinlog.com/staking-platforma-everstake/
  We use Social Sprout to track customer engagement and are able to provide reports.
  P.S. Depending on the increase in profits from the validation, Everstake plans to use a significant part of the funds for community development, both general and local. This will help us expand the influence not only of us as a validator but of the Cardano blockchain as a whole.

Criteria 1: [KPI and Deliverables]

1. Create text guides for existing wallets on 3 languages
2. Create video tutorials
3. Add Cardano into Everstakes' staking assistant platform
   Criteria 2: [KPI and Deliverables]
4. Spread materials among Everstakes' social channels
5. Engage partners (Wallets, media) to retweet, redistribute
6. Publish materials on Everstake blogs
7. Publish materials on partners websites (partner media)
8. Try some paid add
   Criteria 3: [Reach and potential users]
   1. Articles / Blog posts / Guides
   For example, a couple of articles can bring in a week: Views: 500 - 1000
   In a month: Views: 2000 - 5000
   2. Video
   For example, a couple of videos can bring in a week: Video Views: 500 - 1000
   In a month: Video Views: 2000 - 5000
   3. Twitter Promo
   For example, 3-5 posts can bring in a week:
   Engagement Rate (per Impression): 10% Impressions: 10000 Engagements: 1000
   In a month: Engagement Rate (per Impression): 7-10% Impressions: 30000 - 50000 Engagements: 5000
   A more accurate prediction for the next months or year can be made after the first month of content creation. As all our activities will attract a new audience to the Near ecosystem, we forecast a weekly increase in subscribers to social networks and blockchain users (creation of new accounts) in 200 - 500 users, respectively 800 - 2500 per month.

15000