There is next to zero awareness of Cardano in South Africa.
The cost of Mobile data in South Africa is amongst the highest in the world.
Fit Minibus taxis with a 4g router with shared folder for offline content this will provide the foundation for marketing and tokenization.
This is the total amount allocated to Free WIFI For Minibus Taxis.
There are more than 200 000 minibus taxis operating in South Africa transporting 15million people per day on average
Fleet owners typically replace their vehicles every 2 years and sell the older vehicles in neighboring countries.
Speaking directly to drivers is near impossible, interactions are limited to making change,
After speaking to connections in vehicle sales and my marketing crew we found that the best approach would be to offer a Value Added Service at the Dealerships itself.
(Taxis fitted with free WIFI powered by Cardano)
Fit taxis with a 4g router & shared folder for offline content.
A commuter would DL an App from the App store or the local folder to access the net and content in the local/shared folder, The app should allow commuters to DL content from shared folder for later viewing which would be Cardano related. Shared folders would be renewed weekly and be language specific, taxis in Kwazulu Natal would have English and Zulu content.
Cost
Router
60-100 USD
Uncapped 4g data via Rain isp (11pm-6pm)
17 USD pm,
Installation ( paid for by taxis owner)
40 USD
Rain ISP covers the city centers well but not rural areas.
Routers fitted to MBTs would be the framework for Token usage in the future
The Funds requested will be to establish a brick & mortar presence in South Africas best known resort town
A Cardano Arts & Open Source Store that would retail Arduino and Raspberry Pi development boards, electronic components etc Cardano OSS would provide Workstations with Breadboards soldering irons multimeters etc, keeping inline with the South African School syllabus which i'm told will include robotics from Grade7.
Store would provide Cash/Crypto entry point.
Provide entry point for developers, artist and future Project Catalyst members.
Discounts on components given to ADA holders hopefully leading to SPOs
Provide support for talented artist living in rural areas by purchasing their art and converting their pieces to NFTs. The original art pieces used for the NFTs will be part of the decor in future Stores, hubs and communnity centers around Africa or the world. Tthe Artist would get recognition, get their art sold plus they would get a percentage of NFT sales. It would involve traveling to rural areas to get pieces, many are un banked but do have an android device. I believe that NFT's will be of greater value should the orignal art pieces become Cardano Assets, NFT fans may want to travel to see the art pieces that the NFTs are based on,,, Is there a potential for NFT tourism in the future?
Location
Just about every town in South Africa has large Nurseries and Garden centers that have small retail spaces for rent the retailers are mostly the same, selling hand made goods, tupperware or pet supplies. STEM and arts would do well in this inviroment, Parents will mill around the garden center for hours while teens would slog behind looking bored or they could visit a Cardano AOS Store learn about automation and monetizing sensor arrays (adosia app trigger IO rolls with TX of ada).
Budget
Company Registration 80 USD
Rental for 6 months + deposits (Store size 30-50m2) 1800-2000 USD
Shopfitting, Sign Writing Business cards Website etc 1600 USD
Equipment and Retail Stock 1000- 1200 USD
Wages for 1 person for 6 months 1000 USD
Remaining funds go into a stake pool until Rolling/Roaming Routers go online.
I believe the Store could be profitable within 6 months and would no longer
rely on funds from the Cardano to cover overheads
Marketing
Targeting schools primarily by providing prizes for the Headmaster to award to students.
Filming projects being worked on in store would make up some of the content, student explaining their project in their own language.
I don't think the routers need to be exclusive to Minibus taxis and could be installed in many high traffic areas that do not have hotspots like high schools, kiosk at TaxiRanks, inside post offices, DMV's, doctors offices and emergency rooms.
Mobile routers could be deployed at festivals and sporting events.
Attached image is how the app would function,
Cardano Marketing teams would need to upload to the local folders via FTP?
Marketing SA, Cardano Foundation, Ideascale and Emergo would have their own folders to upload content to.
Launch Date 4-6 weeks after funds have been recieved.
40 years work experience in South Africa
15 years in the motor industry
15 years marketing, Graphic design, Event Planning & Coordination