Hard money on Cardano

PROBLEM: Bitcoin is the only store of value that people know

Now the situation is like this,

Market capitalization:

Bitocon: $ 852 billion

Cardano: $ 67 billion

The general public sees Bitcoin as a store of value, and they only perceive it that way. Whoever has money in Bitcoin is not for anything else, only because there is a massive belief that Bitcoin will hold a certain price in the future.

Many will say that for reservation or transfer of value we can use ADA, and that's the way it is, in the same way that any other token can be used. The problem is that ADA is not perceived as digital gold, unlike Bitcoin which is. Although we know that there is no inconvenience to use it as such, people and institutions only recognize Bitcoin as hard money, this can be solved with this proposal.

There is a niche for a new digital gold to compete against Bitcoin, due to this it is necessary to create an alternative within the Cardano ecosystem that can do so.

SOLUTION: Create a Bitcoin substitute on Cardano

Maybe someone does it in some network other than Cardano, or maybe all networks do it after we do it, who knows?

We will face this question by creating a native token, minted in one go and without any kind of complication, this simple and effective question compromises the dominance that Bitcoin has around the world, possibly relegating it in second place.

Like a lollipop stick someone put there so kids wouldn't get their fingers dirty when eating candy, Hard Blue doesn't integrate vast complexity, but it does bring something with the potential to alter Bitcoin's place in favor of Cardano.

By now you can imagine some of the benefits this would have for future Hard Blue holders. Apart from all the improvements that Cardano can implement, if the security of Bitcoin is compromised, the user has another option where to diversify their capital, of course more transactions per second, a lower consumption and low commissions.

Not every Bitcoin holder has security or decentralization requirements such as Bitcoin offers, many may wish to safeguard value in another network that provides other characteristics. Competition gives people the opportunity to choose an alternative more appropriate to their interests, that is why there are people who open a bakery on the same street that there is already another, the most competitive of these businesses absorbs the customers of the most inefficient company forcing them to disappear, to diminish its influence or to become more competitive. This scenario is the one proposed by Hard Blue.

The monetary expansion diverted from fiat money by the governments of the world will be the cause of high inflation that will attract people and institutions to keep part or almost all of their capital in cryptocurrencies that have the characteristics of non-inflationary money such as Bitcoin or Hard Blue.

I propose the promotion of a digital gold to replace Bitcoin, a hard money called Hard Blue.

Phases

The project consists of 3 phases:

1 - Initial diffusion (for which we request funds; duration 90 days)

2 - Mass diffusion

3 - Consolidation

With the first phase we will get information on how to deploy the way to promote this proposal in the second phase, we will also be able to see the level of acceptance it has by the masses and an estimate of the percentage of people who are willing to change partially or all of their Bitcoin by Hard Blue. These questions may be presented as surveys in the same diffusion process.

We will consider this proposal a success if we perceive an acceptance from the public above 50%.

Conclusion

The project featured here is Hard Blue and we are requesting funding for an outreach campaign.

The funds required for a sufficiently relevant diffusion campaign to publicize Hard Blue on social networks and thus see its impact are detailed below:

- 90 days of Twitter advertising with a budget of $150 per day (90 days * $150 = $13,500)

- 90 days of advertising through Google Ads with a budget of $120 per day (90 days * $120 = $10,800)

- 90 days of advertising through Coinzilla with a budget of $120 per day (90 days * $120 = $10,800)

- 15 specific advertisements made every 6 days for 90 days through different advertising media with a promotion budget of $235 per day. (15 days * $235 = $3,525)

$13,500 + $10,800 + $10,800 + $3,525 = $38,625

$38,625 is what is necessary for the completion of phase 1.

You will have doubts as to why we omitted other equally relevant mediums of communication. The final intention of the advertising action is to finally cover most of the relevant media to publicize Hard Blue in a massive way, however these diffusion options will be integrated as the project is promoted in its phase 2.

I want to clarify that the funds assigned to Hard Blue will not be used at any time to pay salaries or remuneration to the team, absolutely all funds issued in Fund 6 will be used for advertising and promotion of the Hard Blue project, as detailed above.

I greatly appreciate the time you have spent reading this proposal.

A respectful greeting to the entire community.