Sustainable Footwear & Prosumers

By elevating consumers (w/ NFTs) into prosumers that are engaged and rewarded, building a thriving circular economy on Cardano.

20+yrs FW experience between Nike + other luxury activewear brands, also AR/VR, UI, UX & 3D.

+ Awareness of current system in approach.

The Problems

Generational gatekeepers fail to recognize consumers' contributions throughout the creative process. This exploitive approach eventually leads to a lop-sided economy structure.

• Corruption in lack of transparency between the business and consumers
• Lack of consumer awareness enables/allows problems to perpetuate.
• Consumers become reliant on brands without other options.
• Original creators aren't credited nor properly compensated
• Industrialization and centralization

Solutions

PROSUMER JOURNEY: Traceable & Rewardable with Cardano smart contract

• The prosumers from each tier take part in specific stages with different levels of engagement of product development and life-cycle, generating different rewards.
• A consumer becomes a prosumer by purchasing NFT, unlocking a digital component.

Show us the money

Smart Contract Engineering - 6 month = $38,400
Community Management - 12 months = $4,800
Product/collection Curation - 12 months = $8,800
Marketing - 12 months = $6,000
UX Design - 4 months = $5,600
Total = $63,600

Requested funds in USD *

Roadmap

• 1 month

• Community launch
• Website developement
• Product curation starts

• 3 months

• Establish tokenomics
• Website & first collection launch

• 6 months

• Continue creating/designing digital collections for phase 2
• Evaluate funds generated for the next phase needs

Defining success

• A thriving circular economy on the Cardonao blockchain
• Creating more interoperable and sustainable communities as more industries adopt the new holistic business model
• More educated prosumers, equipped and included to make more progressive decisions
• A restructured version of capitalism that benefits many more people involved