MissionDrivenPools Media Competiton

Plan in detail:

In order to bring a spotlight to Mission Driven Pools and help them connect to delegators worldwide Sustainable ADA intend to launch a competition and give them a platform to promote themselves.

The competition:

Top 10 SPOs as voted for by the people, and a bonus 11th pool as chosen by Sustainable ADA and Adatruth.

Every pool that enters must pitch themselves in a 'tweet length' (240 characters) about why they are the Mission Driven Pool (MDP) to receive the prize video to showcase them.

The costs for quality marketing and promo videos is not cheap and we propose to use a modest amount of treasury funds to cover the costs of stimulating community excitement and engagement with SPOs, and using our skills in service for the voted for stake pool operators, to help them connect with audiences and delegators.

Our team at Sustainable ADA and Adatruth will then publish the results of the votes and choose a bonus 11th pool we feel wins based on a mix of the pool's:

*Mission Driven Running Operations

*Their support of Mission Driven Impact Projects

*In a location that is particularly challenging and is running nonetheless

*Anything else of special regard that makes them standout particularly

Competition is open to all entries as received in the Twitter Thread message (must be from a Twitter account belonging to the Pool) from the moment the competition goes live and will run for 2 weeks on Twitter.

Prize: 11 SPOs will each receive a professionally made 3-5 mins promo video made for them, showcasing their Mission Driven Pool, team, and impact.

Made by an international team of experienced filmmakers, videographers, photographers, video and story editors/writers, including translation work into multiple languages that are spoken in the Cardano ecosystem.

Rules for entry:

You must be a single pool operator

You must be a Mission Driven Pool and be able to justify why

You must have an active Twitter account linked to your Stake Pool to engage with the competition

Team:

Razali based in Paris, France is an Educator, Editor and Writer, Digital Economy, Blockchain & Sustainability Researcher, Social Entrepreneur, Catalyst Proposal Mentor, Wada UN SDG and Education Coordinator, Co-Founder of Sustainable ADA & Catalyst School Core Member https://www.linkedin.com/in/razali-samsudin/

Cole based in Salt Lake City, USA is UNITE 2030 Youth Delegate, a recent graduate in Economics & Sustainability, Founder of Sustainable ADA, Blockchain & Sustainability Researcher, & Social Entrepreneur, Ecoquest Education Foundation - Sustainability Research, B Impact Clinic part of UNH's Changemaker Collaborative - Kikori, Sustainability Splash Program Organizer, Bronze UNH Sustainability Award Winner https://www.linkedin.com/in/cole-bartlett/

Petr based in Prague, Czech Republic is founder of Adatruth, a filmmaker with 15 + years experience in working in the TV industry in Czech Republic, and award winning documentary maker.

Theo based in Paris, France is a freelance videographer and photographer

* https://instagram.com/marchalvisual?utm_medium=copy_link

* https://www.youtube.com/user/Chiang77200/videos?view=0&sort=p&flow=grid

(Our team possess native language skills and connections to native speakers in the following languages to produce videos with subtitle translations in English, Czech, French, Indonesian, Italian, Spanish, Japanese, Vietnamese, Hindi)

Impact: Videos have the power to inform, educate and emotionally inspire. We believe this is a missing piece in the puzzle to help connect delegators to Mission Driven Pools, and help direct ADA flows towards measurable positive sustainable impact globally.

* Videos can be used in multiple settings (online promotional campaigns, IOG marketing, Cardano Foundation communication, Educational settings etc)

Feasibility: We are a committed and proven group of active catalyst community members, with experience of producing a range of impactful videos for the community.

Examples of work:

Sustainable ADA:

https://www.sustainableada.com/

https://www.youtube.com/channel/UCR5Rn6KM-nYgC0k2v5HFD5A

Adatruth:

https://www.adatruth.com/

https://forum.cardano.org/t/the-blockchain-class-by-adatruth-in-catalyst-value-onboarding-category-f6/79842

Theo:

https://instagram.com/marchalvisual?utm_medium=copy_link

https://www.youtube.com/user/Chiang77200/videos?view=0&sort=p&flow=grid

Auditability: We will be announcing our work and competition on social media (Twitter, Discord, YouTube, our webpages) and share in relevant channels and forums such as the Cardano 4 Climate conference, Town Hall Breakout Rooms, etc.

KPIs:

• How many views per video?
• How many people were inspired by the videos to delegate with the mission driven stake pool? (Each pool can share their own statistics and monitoring to help track this)
• Use social media hashtags on Twitter to track, and number of likes and comments, impressions.

Budget:

Proposal is seeking costs for the prize and running of the competition and campaign =

11 videos:

• $300 per video (for a video of up to 3 - 5 mins long produced by our team of international filmmakers, videographers, editors) showcasing the pool, the team and the MDP credentials

Admin costs, social media promo and campaign materials/management: $700

Total = $4000

Video cost includes production of video, and translation work

We will have subtitles included in the video in English, French, Indonesian, Czech

The videos will be shown on Sustainable ADA YouTube Channel and a copy of the high resolution file will be shared with the Pool winner.

We aim to share with IOG, media and distribution networks, YouTubers globally.

Roadmap:

If funded:

Feb 2022: Begin producing the competition and campaign promo materials to publicise the competition through relevant networks, channels in the Cardano ecosystem. Aim to communicate with IOG to help publicise the competition and other ecosystem stakeholders.

March 2022: Competition goes live, winners announced.

April 2022: Videos are produced for the winners.

April - May 2022: Videos are published and promoted through networks and channels, media and distribution networks, partners and Youtubers.

SDG goals:

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10. Reduce inequality within and among countries

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture's contribution to sustainable development

9.1 Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all

10.2 By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

17.16 Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries

Key Performance Indicator (KPI):

4.4.1 Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

4.7.1 Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

#proposertoolsdg