EveryBlock Studio (EBS) is a Brazilian blockchain startup building on Cardano. We seek to explore new ways to deliver digital products and services for decentralized communities, using blockchain technology to build more autonomous and reliable systems.

We are a self-funded startup that is not owned, managed, or directed by any company or fund. Since 2019, EBS has been developing projects seeking to understand the Cardano ecosystem and generate valuable products for the community.

In this journey, we have operated a stake pool since the early Shelley era, built a Telegram information bot for Cardano, created an educational project to explain the mechanisms of Cardano, developed a prototype of an NFT explorer for Cardano, and other projects that have not yet been published. Now we want to grow and we need Catalyst's help to fund more ambitious projects and expand our work even more!

Below you can find all our proposals for Fund7, as well as a detailed description of our team involved:

https://catalyst.everyblock.studio/

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INTRODUCTION

During the COVID-19 pandemic, we were unable to attend in-person events for a long time, and the opportunity to meet new people was limited to online events. Beyond the physical events, even in the online world, there have been no significant events seeking to promote the Cardano ecosystem, particularly in Brazil. The Cardano Summit 2021, the biggest Cardano event organized this year, did not even have a local online meetup to embrace the Brazilian community, even though Google's search trend was indicating the highest interest in Cardano just two months before the event. [1]

At the same time, the Brazilian Cardano community continues to grow strongly. On Telegram, the official Portuguese Cardano group [2] already has over 4000 members, while the largest NFT group [3] has over 900 members, mostly Brazilians. Many Cardano projects have been built by (at least partially) Brazilian teams, as a notable example the CardanoWarriors that gained media attention recently. [3]

PROPOSED HYBRID EVENT

The purpose of CardanoRio2022 is to organize a hybrid event to promote the Cardano ecosystem locally and connect its users in Latin America, especially Brazilians. The idea of a hybrid event is intended to promote face-to-face networking among community members, but also to support those who are unable to attend the event physically, ensuring that the talks will be broadcast live. Since the event will be held in Rio de Janeiro/Brazil, it is also a great opportunity to travel to one of the most beautiful cities in the country!

The event will be divided into two days (content to be defined). The format of the event will be based on talks from invited guests, short talks, and round table discussions. There will also be small stands to present Cardano-related products, available for groups building on Cardano.

The online event will be completely free, while the in-person event will have a small registration fee (to be defined). The registration fee is symbolic in order to discourage the participant from enrolling but not attending. At the end of the event, all the surplus money will be donated to a local charity.

Each day of the event will have the structure described below.

OPENING- 10 min - 10 min opening session by EveryBlock Studio.
ROUND TABLE - 50 min - A specific topic will be addressed during the round table. Three prominent members of the community with ties to the topic will be invited to participate in each round table. Each participant will be given 10 minutes to introduce themselves and their project, as well as their vision for the topic. Debate and questions on the topic will be 20 minutes long, totaling 30 minutes of presentation + 20 minutes of discussion.
COFFEE BREAK / STANDS - 20 min - In order to promote further networking among the community, a coffee break will be served to attendees as they browse the stands, learn about projects, and interact with other users. There will be two breaks in the morning and two in the afternoon, one after the Round Table and one after the Short Talk.
CONVERSINHA (SHORT TALK) - 60 min - Three community guests -- who have been participating in Cardano projects -- will be invited to present their projects during a short talk. Each project will be presented in 10 minutes and each participant will have 5 minutes to answer questions from the public.
COFFEE BREAK / STANDS - 20 min
KEYNOTE - 60 min - A keynote speaker (a relevant member of the community, not necessarily Brazilian) will be invited to give a 45-minute talk + 15-minute to answer questions from the audience.
LUNCH TIME - 80 min - Participants will have several restaurant options near the event site.
ROUND TABLE - 50 min
COFFEE BREAK / STANDS - 20 min
CONVERSINHA (SHORT TALK) - 60 min
COFFEE BREAK / STANDS - 20 min
KEYNOTE - 60 min
PRIZE DRAW - 15 min - 15 min for prize draws.
CLOSING - 15 min - The day concludes with a few words of thanks from the organizers of the event.

ROADMAP

Month 1 - Set the location and date of the event; finalize the budget for the location rental; start creating the official event website; define the guestlist for the talks and round table discussion.
Month 2 - Set the final budget and close the deal for the buffet for a coffee break and for the audio-visual team to broadcast the event; start the process of inviting guests; start publicizing the event; finalize construction of the event's official website.
Month 3 - Set the final budget and close the deal for the gift kits and prize draws; contact event partners to donate prizes; start promoting the confirmed guests for the event and proceed with invitations; proceed with event marketing and website update.
Month 4 - Set final budget and close the deal for stands rental for the event; open event registration for stands and Conversinha (Short Talks).
Month 5 - Open registration for the whole community; set final budget and close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, badges for identification of staff, guests and participants, etc).
Month 6 - Confirm participant registration; host the event.

KPIs

Number of registrations: ≃ 300 people for the in-person event and ≥ 2000 people for the online event
Number of in-person participants: ≥ 70% of participation considering the total of registered people
Number of online participants: ≥ 35% of participation considering the total of registered people
Number of projects presenting at the event (e.g. stand, presentation): ≥ 12 independent projects
Number of partners for prize draws: ≥ 6 partners
Number of tweets with the event hashtag: ≥ 10k
Attendee geography: ≥ 40% of the participants in-person coming from outside the city (other than Rio de Janeiro)
Event website conversion rate (total registered people / event website unique visitors) * 100): ≥ 1%

DEFINITION OF SUCCESS

3 months: Event location and date set, list of speakers confirmed, website for the event finalized.
6 months: Event held successfully, achieving the target values defined in the KPIs.

BUDGET BREAKDOWN

The costs were calculated in Brazilian Real (R$) and converted to USD ($) at the exchange rate of $ 1 = R$ 5.57, rounded off to facilitate visualization.

Subsidy

Airfare for invited speakers: 4 × $180 = $719
Per diem for keynote speakers and round table guests: 16 × $108 = $1.724

Gift kit

Notepad: 350 × $1 = $220
Pen: 350 × $1 = $126
Card of stickers: 2 × $8 = $16

Prize draw

Hardware wallet: 4 × $90 = $360
NFTs from partners: 20 × $0 = $0
Prizes from EveryBlock Studio: 16 × $0 = $0

Organization

Audiovisual infrastructure for event streaming: 1 × $2693 = $2693
Event website infrastructure costs: 1 × $1796 = $1796
Coffee break: 1 × $1796 = $1796
Auditorium and coffee break room rental: 2 × $1078 = $2155
Support staff per diem: 6 × $108 = $647
Remuneration of the organizing team: 3 × $1078 = $3232
Promotion and boosting campaigns: 1 × $719 = $719
Stand rental: 8 × $35 = $273
Emergency fund (unforeseen expenses): 1 × $539 = $539
Team uniform: 20 × $7 = $126
Legal costs: 1 × $360 = $360

Total: $17501

TEAM

Lincon Vidal

https://www.linkedin.com/in/lincon-vidal-a81110182/

Founder & CEO EveryBlock Studio
BSc in Biotechnology (UFRJ - Brazil)
MSc student in Computational Modeling and Artificial Intelligence (LNCC - Brazil), working on deep learning applications
Python developer with more than 6 years of experience, including works in genetic algorithms and machine learning during his academic career.
Previously worked on the back-end development of third-party NFT projects (NFTsurf, CardanoBeans), having great knowledge of the technical basics and general operation of Cardano.
For nearly 2 years now he has been working as the director of technology in an analytical chemistry company (NanoBusiness), coordinating teams and executing digital transformation projects.
Stake Pool Operator since epoch 208, having already received IOG delegation for 3 months in the first round of delegation.
Experience in teaching in-person having worked for over 2 years on tutoring and other educational projects involving programming education, as well as online classes and webinars on technology topics.
Organized small events for up to 400 people during the undergraduate course (I EcoSemana do Polo Xerém, I Simpósio de Biotecnologia da UFRJ).
Since 2020 he has been participating in local meetups and disseminating technical knowledge about Cardano in Brazil.
Also writes and produces text and video content in Portuguese and English about Cardano, blockchain, and technology in general.
He has already worked briefly as a photographer and has experience with audiovisual production, having produced audiovisual material for events and for companies.

Aline Cardoso

https://www.linkedin.com/in/aline-cardoso-0554ab20a/

Head of communications at EveryBlock Studio;
Experience in organizing and acting as mediator in-person and online events (e.g. academic symposia such as Symposium of Neuropharmacology of Rio de Janeiro, interviews and debates for the Diversity Committee of the Brazilian Society of Neuroscience and Behavior and for Diversity Committee of Biophysics Institute Carlos Chagas Filho - UFRJ);
Worked with digital marketing, social media management and designer (for the Diversity Committee of the Brazilian Society of Neuroscience and Behavior and for Valejo);
Experience teaching in free preparation courses for college admittance/booster classes for high school students from the periphery of Rio de Janeiro and for undergraduate students (some neuroscience topics) at UFRJ (in-person and online classes);
Creator of NeuroBreak, a publication for scientific dissemination about neuroscience and human behavior at Medium;
MSc student in Neuroscience/Physiology (emphasis on human behavior and neurobiology of emotions) (UFRJ - Brazil);
BSc in Biophysics (emphasis on psychophysiology and psychopharmacology) (UFRJ - Brazil).

Thulany Christiny

https://www.linkedin.com/in/thulany-christiny-642b8b1a9/

Designer at EveryBlock Studio;
BSc in Design (UERJ - Brazil);
Experience in creating educational graphic material about Blockchain and Cardano (Infoblock project);
Already worked as a graphic designer in the media team for e-sports athletics and ESDI's Design Business Incubator;
Worked in several UX/UI projects at Ably Design, a studio specializing in design for digital products;
Interest in graphic design, communication and layout.

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REFERENCES

Completed outcome

Download report

Monthly report

September 26, 2022 Progress report

Status:

On track: No

Estimated completion date: -

Summary

We held the CardanoRio 2022 event in Rio de Janeiro on September 23 and 24. Ambassadors from Brazil and Argentina were among the Latam community members who were present, and there was a lot of networking going on among the people working on the Cardano projects. The event was a success, a great accomplishment for our 4-person team! About 90 people attended in person, which was fewer than we had anticipated, but the feedback we got was generally excellent! The intimate setting made it possible for everyone to interact and share ideas. It was wonderful to learn more about the Brazilian community and initiatives; throughout the event, several relationships were established and new participants were welcomed into the Cardano ecosystem. The event was streamed live on our YouTube account, but we also collaborated with the Cardanistas channel (which has approximately 10,000 subscribers) to increase the broadcast's audience. On the first day of the event, we received more than 1000 views.

Evidence

https://www.youtube.com/playlist?list=PLUDVaKPloNm0MgwBgdbC5glbyDfX_uUX5

Explanation

The link shows the broadcast of the two days of the event in its entirety. In the upcoming days, we will update the content and individually post the presentations to this playlist. We are also already preparing the final report on the completion of the project.

August 25, 2022 Progress report

Status:

On track: No

Estimated completion date: -

Summary

The event will be held at the Lagune Barra Hotel in Rio de Janeiro, Brazil, on September 23 and 24. We've already confirmed about 20 speakers, and we're confident that the event will be a significant step toward strengthening the Cardano community in the country.

Evidence

https://instagram.com/cardanorio

Explanation

The link leads to the Instagram account where the event is promoted. The profile has several updates about the upcoming event next month, also including a link to the website where attendees can learn more about the speakers and register in advance.

July 25, 2022 Progress report

Status:

On track: No

Estimated completion date: -

Evidence

https://drive.google.com/open?id=1BFa4-2VIyl6KIRLPAV0PUmoVD841YQ9g https://drive.google.com/open?id=1dMvfd4gxlJcGV5hdm1tYYVLgD--VciQn

Summary

This past month, we finalized the rental agreement for the event venue. This week, we began publicizing the event, and the date and place have been confirmed. We are currently implementing the event website, which should be live by the following week. The event will accept pre-registration until the end of this month. We are proceeding with speaker invitations and finalizing the event's agenda.

June 25, 2022 Progress report

Status:

On track: No

Estimated completion date: 09/29/2022

Evidence

https://drive.google.com/open?id=1S8flDQ8OkBhuj9H_faTDxV7w7wW0Axwj https://drive.google.com/open?id=1zDMJEZi_daqjhSZVPokKwpLQyU1JZZdL https://drive.google.com/open?id=1yfzj6qXMP8wYsObAVZmbTGMkgBj2MfKY https://drive.google.com/open?id=1rJAFmxkKQABpew6qA_LZSOkHtmOK3NoO

Summary

We preferred not to start promoting the event until we had confirmed the date and location, which delayed the publication of the event website as well. We have, however, made progress in gathering quotes for services and products for the event. We already have quotes for the stands where projects will be presented during the event, and we have completed the production of the graphic material needed to purchase gifts and team uniforms.

May 25, 2022 Progress report

Status:

On track: No

Estimated completion date: 08/26/2022

Evidence

https://drive.google.com/open?id=108UCVKczh4m6kQJBQSdf6Kn9i1uLK1Ym

Summary

In this last month we have worked to finalize the entire visual identity for the event and have made progress in negotiating services for the event. We already have a pre-defined venue for the event with a budget and an available date, but we haven't made a final decision yet because we are negotiating the possibility of another free venue, which would reduce the budget allocated to the venue and would allow us to invest more in the infrastructure to receive the participants. We are also looking for sponsors for the event as a way to complement the budget. We have a list of potential speakers from community and their topics, and we hope to start confirming the first names in the next couple of weeks. We already have a partially implemented website that should go public early next month, when we will officially start publicizing the event.

April 25, 2022 Progress report

Status:

On track: No

Estimated completion date: 08/26/2022

Summary

We conducted several discussions to refine the target audience of the event in order to get right the choice of talks and topics relevant to the audience. We obtained three quotes for event venues, as well as several other quotes for services and equipment. We expect to finalize an agreement with one of the previously mentioned venues in the next couple of weeks, which will also determine the event's final date.

March 24, 2022 Progress report

Status:

On track: No

Estimated completion date: 08/26/2022

Evidence

https://drive.google.com/open?id=1ogmZ3OzTyXllPT_7muYVKZghsuLfXlOa https://drive.google.com/open?id=1sUt8KxDf5UG-UAzbvP0kl67BqD3EOWVf

Summary

At the moment, our focus is on defining the requirements for the event venue. We've had multiple discussions concerning the type of venue and how it might affect the event's dynamics. We've already decided that we want to create an event that encourages social contact in the community rather than just talks and presentations. In this regard, we have already begun to explore suitable venues for the event and to get estimates for venue rents. We hope to have a confirmed venue by next month, at which point we will begin planning the event's content.

Team

Our team has experience in organizing mid-size events. We have a good local networking to execute and promote the event.

Lincon Vidal

Thulany Christiny

aline cardoso

Website

https://catalyst.everyblock.studio/

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