Test DAO at Latam Public Spaces

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[ Summary ]

DAO-OOH or 'DAOOH' is an acronym we academically propose for "Decentralized Autonomous Organizations through Out-of-Home digital displays".

By September 30th of 2022, into Cardano's era of Basho (scaling) and together with local organizations and you (Catalyst Community), Cooperativa Local will launch 'LOCAL' Token and integrate DAO operability to both its Social Platform and OOH Digital Displays infrastructure.

This infrastructure is supposed to be installed at diverse physical spaces; such as university campuses, cultural and entertainment buildings, neighborhood centers, sport clubs, small businesses, subway stations, bus stops, parks, tourist attractions and high affluence sidewalks. In all these places, we will work tightly together with pre-existent local communities and organizations.

Through 'LOCAL' Tokens, users will be able to utilize DAO dynamics and curate which contents and NFTs should be broadcasted to the local infrastructure of Out-of-Home Digital Displays (OOH). As well as voting which local proposals should receive attention and funding, in a Community-Innovation process based on the one of Catalyst.

Over 80% of the income streams by the Network will be governed by the community of local users. Income streams will include authorities subsidies, subscription, advertising mix, token staking and crowd-funding.

 [ Us: Cooperativa Local ]

After two years of exploring this model, we proposed its fundamentals at Catalyst F6, where we received received $14.000 of funding for initial testing. If we receive the F7 funding, we would use it to achieve the final development of this on-going process.

Our F6 Proposal (funded): https://cardano.ideascale.com/a/dtd/Phygital-Hub-for-Local-NFTs-DAOOH/370246-48088

Catalyst Community Assessments of it: https://cardanocataly.st/voter-tool/#/fund/f6/challenge/26115/proposals/370246

[ Grow LATAM ]

We believe that this technology potential firmly resonates with the current sensible socio-economical and political context of most Latin American countries. At the same time, our region experiences a slow adoption of Blockchain uses. Practical and Tangible DAO tools such as DAO-OOH could become the new media and communication mean with great impact on our whole region.

At Cooperativa Local, we are committed with this territory and, at least, we will try our best effort to explore and develop it locally on this Region.

Even though our commitment is with the whole Latin American Region, most of our team was located at Chile, market that could be considered as representative for Latin America. Thus, testing and designing a product there could be 'hypothetically' suitable for the whole region. That's why we proposed to F6 that we were going to deploy the testing, designing and developing process on Chile.

But, that decision could have been different if the F6 Challenge mentioned 'Latam' and more funds were available. Now, that we find ourselves on this F7 Challenge 'Grow Latin America, Grow Cardano', we're proposing to widen the scope of Testing and Launching Cooperativa Local beyond Chile. But then, ¿Where else?

Choosing the biggest markets, such as Brazil, Mexico or Argentina could be the easy answer, but we aren't taking easy decisions. In the contrary, we want to unite ourselves throughout the continent and invite everyone to be a part of this challenging testing and launching process, to let the scope of DAO Digital Displays reach every country of our Latin America. ¿How?

Let's altogether coordinate the DAO-OOH Latin American Council, with as many representatives of each country that are interested and potentially committed to lead the testing and deployment process of DAO-OOH. 

Together, we will teach ourselves and our local peers; as well as organize instances so we can prepare local networks that will empower the introductory launch of this new Smart City technology.

[ DAO-OOH: Problems approached ]

The following statistics and conclusions are based on studies attached in the comment section of this proposal.

Considering the economy of Chile as representative for the rest of Latin America and emerging countries: over 75% of businesses are physical and depend on the local influx of customers. At the same time, 83% of small and medium businesses can't afford digital or out-of-home outdoor advertising (OOH), which are the advertising means that penetrate local audiences the most.

This defective relationship between the bankruptcy rate of small & medium businesses, and their insufficient access to advertising locally, may implicate -just in salaries- yearly losses of $500 million dollars at Chile; $10.17 billion on Latam and $21.64 billion for emerging countries.

The main reason for the high cost of promoting contents locally is that advertising markets are massively concentrated by private global corporations that do not mind whether who pays its advertising services is an international-scale company (non-local) or a small self-managed local initiative. What's more, they always prefer the highest payments.

In the global advertising market; physically, a bunch of OOH advertisers control over 85%, such as Clear Channel or JCDecaux. Digitally, just Meta and Google control more than 75%. Their fees for advertising locally are unattainable for the vast majority of society.

This dynamic affects in an even worse manner local initiatives and business models where income-generation isn't the main goal or benefit. Activities such as artistic, cultural, wellness, recreational, educational or democratic, do have a proven positive impact on the quality of life of communities and their people.

Thus, social losses provoked by the insufficient access to advertising locally are invaluable in terms of a better quality of life, for all of us and the ones to come.

[ Concepts we are testing ]

Our co-operative model recognizes that within each locality there are different issues and inspirations, which Cardano's DAOs, NFTs, dApps and many projects on this Catalyst, can serve in different appropriate ways.

Taking into consideration the following fact, that 'a fundamental base of the learning -and use- curve of Blockchain and Cardano lies in the ability to conceptualize the technology and its tangible applications'; the education and visualization of practical uses of Blockchain is a central part of the average citizen adoption process.

That's why we have explored the possibilities and implications of physical digital displays located at diverse public spaces, where people could be able to see and interact with local contents and initiatives curated by the nearby communities through DAO, while -at the same time- it broadcasts diverse educational contents about Blockchain and Cardano dApps, promoting the onboarding to this ecosystem.

If we succeed our physical infrastructure -powered by DAO on Cardano- could platform any previous -or upcoming- Catalyst Project that aims to test or provide services to common citizens or that relate with Smart Cities. Please contact us if you are willing to collaborate, at cooperativalocal@protonmail.com

 [ Solutions we are developing ]

'A DAO Social Platform to curate contents and fund initiatives; while broadcasting both to Public Spaces through Digital Displays'

By Q3 2022, into Cardano's era of Basho (scaling), we aim to launch a 'Beta' easy-to-use digital social platform powered by Blockchain tools such as DAO, NFTs and Social Tokens.

There, users will be able to interact and share their contents, as well as mint and offer NFTs on Cardano. All this, while letting them collectively identify local challenges and proposing solutions to them.

Through 'LOCAL' Tokens, users will be able to utilize DAO dynamics and curate which contents and NFTs should be broadcasted to the local infrastructure of Out-of-Home Digital Displays (OOH) at Public Spaces. As well as selecting which proposals should receive more attention and funding, in a Community-Innovation process based on Catalyst. Both types of DAO-interaction will requiere a minimum Token fee, that could also become subsidized-to-zero by the network.

Through DAO, local communities will also be able to choose the temporal advertising mix that their OOH displays will broadcast, as well as selecting the clients interested to advertise and how incomes will be used.

These FIAT incomes will back-up the 'LOCAL' Token value and increase the Treasury available for funding initiatives and awarding those contents that are most valued by network users.

Other income streams that will flow into the monetary treasury (which backups 'LOCAL' Token), will come from crowd-funding and the subsidies (or monthly subscription) granted by space-administrators that value the DAO-OOH infrastructure we provide to their stakeholders. Tokens could be also used to purchase on local businesses.

The whole Tokenomics mentioned above, will promote the onboarding of users, communities and space administrators, even if they haven't ever used Blockchain. This model may have elements to engage into mass-adoption, in a viral manner.

[ Scaling DAO and an Infrastructure of OOH Digital Displays at Latam ]

Our platform's UI for Broadcasting will be designed to respond and adjust to all kinds of Digital Displays. Manual adjustment of the resolution and sizing will also be available to confirm usability, anywhere.

In order to activate our DAO Network on certain Digital Display, to stream the best-valued contents, NFTs and initiatives of the locality, these displays will need internet connection, location validation and our Broadcasting Key. We will provide a Broadcasting Key to those local users, communities or space-administrators, that register and verify to have a Digital Display available for broadcasting.

The staking of the key will enable the Airdrop of 'LOCAL' Tokens, as an incentive for maintaining the availability of the OOH Display, and the costs associated, such internet connection and electricity consumption.

These Digital Displays, such as TVs, Monitors or Digital Signaling, could be the ones that are already installed. For example, many currently exist on Community Spaces such as university campuses, cultural buildings, neighbourhood centres, sport clubs, offices, etc. Also, Social Spaces such as restaurants, coffee shops or small businesses usually have them.

Thus, before aiming for Public Spaces, we will approach local Social and Community Spaces; by proposing to the communities that inhabit them and, also, the administrators of this type of places.

In order to increase the local availability of OOH Displays, we will promote the recycling of TV monitors; but only if technical and energy-consumption criteria is met.

For those users, communities or space-administrators that prefer having new Digital Displays, we will offer them to purchase from a growing variety of models designed by us and manufactured by our local hardware partners. At the moment, we are having conversations with Epson.

While, in case our clients are interested in permitting the installation of Digital Displays in open areas, we will offer them to purchase from our variety of Protection Cases or build them using our open-source instructions.

Having infrastructure in Public Spaces, such as subway stations, bus stops, high affluence sidewalks, parks or tourist attractions would be the main goal of any locality, and it will require partnerships with authorities. The concretion of these alliances will be easier as more local people did already onboard and use DAO-OOH at certain spaces, of Community or Social type.

At certain point, after the onboarding of localities reaches a critical adoption of 0.1% from the local population, we will incentivize users to organize in order to formally solicit authorities to subsidize the DAO-OOH infrastructure: in terms of expanding Digital Display installation and . If authorities aren't aligned, users will be let to choose a mix between crowd-funding and distributing funds from the treasury to this activities of growth.

Over 80% of the income streams from the Network will be governed by the community of local users. This includes, authorities' subsidies or subscription, advertising mix and crowd-funding.

All these streams will be added to the Local Treasury, in the form of more FIAT-backed 'LOCAL' Tokens, that will serve through DAO to maintain infrastructure, incentivize new installations, as well as rewarding local contents and funding initiatives that approach local challenges.

[ Our Roadmap with Expenses ]

Q4, 2021: $5.000 from F6

- Proposal Link Above

Q1, 2022: $9.000 from F6

We will focus on providing an easy-to-use platform where people can embed contents, initiatives, products or NFTs hosted on any Blockchain or site from the internet. This alpha platform will let users collectively vote their curation of which local contents should be displayed on 4 OOH, and what local initiatives should get funds.

1. Confirm which other two countries will join Chile through the path of testing and implementation.

2. 500-user testing of DAO dynamics, on Chile and two other countries.

3. 200-user UI testing of our web-app and OOH broadcast.

4. On Chile, activate 4 test-OOH on different types of spaces: University Campus, Subway Station, Cultural Centre, Park.

5. Validate Proof-of-Concept.

6. Confirm UI Design of web-app and OOH Broadcast.

7. Confirm manufacturing Design of OOH Digital Display and Hardware partner on each country.

8. Confirm alliances with Administrators of Community and Social Spaces, on each country. 

9. Start development of Alpha DAO and Tokenomics, without Blockchain.

Q2, 2022: $7.000 from this F7

1. Launch Alpha DAO Social Platform, with operative functionality, on Chile and two more countries.

2. Start manufacturing our first 5 OOH Digital Display.

3. Confirm permanent Infrastructure deployment at the 4 most populous cities of Chile and the most populous from two other Latin American countries. On different types of spaces: University Campus, Subway Station, Cultural Centre, Park.

4. Activate 24 first permanent DAO OOH Digital Displays at Latam, not necessarily manufactured by us. Adding up 12 at Chile (16 in total) and 6 on each one of the other two chosen countries.

5. Reach 2.000 users on our Alpha.

6. Confirm alliances with authorities of Public Spaces on each country.

7. Start developing Beta DAO Social Platform and Tokenomics, with Blockchain.

Q3, 2022: $8.000 from this F7

1. Launch Beta DAO Social Platform at Chile and another two Latin American countries.

2. International offering of 'LOCAL' Token.

4. Reach 3.000 users on our Beta.

5. Activate 56 more DAO Digital Displays, so each of the 16 regions of Chile has two (adding up 36 in total) and the other two countries host, at least, 22 each.

6. First DAO-governance round of funding for 4 local initiatives.

Q4, 2022: $6.000 from this F7

1. Reach 5.000 users on our Beta.

2. Activate other 14 DAO-OOH Displays at Chile (50 in total) and 3 other on each country (25 each), reaching 100 on 3 countries of Latin America.

3. Totally Descentralize Governance of DAO-OOH on these three countries.

4. Confirm first alliances outside Latin America.

5. Confirm the other 3 Latin American countries to onboard DAO-OOH next. 

Q1, 2023: $3.000 from this F7 + Re-investment of Operating Income

1. Onboard at least 4 different spaces in 10 countries of Latin America

2. Onboard at least 4 different spaces in one country outside Latin America

3. Campaign: Marketing and Public Relationships

[ Our growing Team ]

Gon: Blockchain and Cooperative Businesses. Cardano's Emurgo Academy. Delivery app COO. Investigator and Artivist @ DAO and Smart Cities: https://www.linkedin.com/in/gonzalocamps/ or https://gon369.xyz/

Martina: Business Design Thinking, Innovation and Scaling. Web developer. Consultant: https://www.linkedin.com/in/martina-gonz%C3%A1lez-mar%C3%ADn-131063174/

Masaccio: Cultural and Community Management. Writer. Editor: https://www.instagram.com/juandini_lb/

Sonia: Filmmaker. Activist. 20+ years of experience and networking within the chilean cultural scene: https://cl.linkedin.com/in/sonia-marotta-27399421 or @ainosattoram

Ian: Engineer. Focused on hardware design, manufacturing and use of recycled materials. Environmental Activist.

Matías: UX and UI Designer. Architect. Photographer.

Paula: Advisor. University Director of Innovation and Entrepreneurship: https://cl.linkedin.com/in/paula-broitman-52ab676

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Let's collaborate or work together! -> cooperativalocal@protonmail.com

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Gratitude to all the people who have decided to get involved and participate in the locality without borders that represents Cooperativa Local, and also; to the community of Cardano and Project Catalyst.

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