Townhall Channel in Vietnamese

IMPACT

Problem statements:

(for Vietnamese, please see an overview of the idea in the youtube link below)

Time issue: Cardano Townhall weekly is at (18:00 UTC) and 01:00 AM Vietnam time equivalent. 

Communication protocol issue: Each live session often lasts 2 hours or more, and the meetings are mainly in the English language.

These are the main barriers that are slowing or holding back Townhall's information to reach Cardano and its enthusiastic ecosystem members in Vietnam, particularly and less feedback from South East Asia in general in meetings overall. 

Please refer to the following URL for the record of the last 13 consecutive weeks of Eastern Townhall (ETH) for Zoom live attendance: https://docs.google.com/spreadsheets/d/1uqFfwXreDkPMd5LIIcUE4nWjiAL6aECuDB7eLC3EYdc/edit?usp=sharing

The solution to the problem:

The purpose of this project is to summarise the critical contents of the Cardano weekly Townhall meetings in Vietnamese in the form of the podcast format within 2 and 6 hours from the main Townhall.

Post summary podcast on the website with the timestamp video link. 

The synopsis is also converted to podcasts for those who prefer listening rather than reading. 

By implementing this solution, we believe the project would add the following outcomes:

1. Saving time - Vietnamese Cardano enthusiasts to capture strategic information from Townhall from a reliable source regularly and possibly save time jumping through various social network outlets such as Telegram announcements, Twitter, Discord, Reddit, Facebook etc. to find updated information from the Cardano ecosystem.

2. Further source - Supporting people interested in details has comprehensive information and links to specific information for each item when needed.

3. Target audience - Vietnamese Cardano enthusiasts could listen to a short of podcasts instead of finding info source, to read in Vietnamese by making a Google translate and repeating the cycle. Commuters whether on trains, buses, cars, or a quick gathering to have a coffee early in the mornings with the low-end smartphone-like devices equipping with the internet connection etc. would able to obtain the update-to-day Cardano information from our platform.

As a result, more people in the local community have the opportunity to access Townhall information in an easier and faster way.

FEASIBILITY

Past successes:

In Fund6, we were fortunately granted the fund on a project where we are in the progress of building a website (cardano2.vn). We will open a section on this website to post translations, podcasts from the Townhall meeting.

Roadmap:

After receiving funding:

1-2 months: Having workflow/tools and at least 05 translated documents, podcasts ready.

3 months: Provide translated documents, podcasts to at least 5 local largest groups on Facebook/Telegram. Gathering feedback, collecting KPI data, fine-tune workflow/tools

4 months: Feedback data and KPI analysis, Review the impact of the projects

8 months: Expand the groups that need to spread translated documents, podcasts.

*Post-Project:

Evaluate project performance based on KPIs and feedback from visitors. From these data, we will make a decision to continue the project or not. If we continue, we will apply for funding in the next rounds.

 Team

1. Linh Pham @linhcardano - Australia: Challenge Team member of Fund 7. Cloud computing, Digital Forensic and Cyber Security academic staff since 2004. Co-host for Eastern Town Hall - English/Vietnamese.
- Telegram: t.me/Elpidanang

 2. Nguyen Anh Tien @tienna, founder of the VILAI stake pool, computer science experts, working in the Cardano/Crypto space since 2018. Deploying many payment systems for major banks, financial institutions, and telecommunications in Vietnam. Co-host for Cardano Eastern TownHall - English/Vietnamese.
- LinkedIn: https://www.linkedin.com/in/tienna/
- Twitter: https://twitter.com/tiennganh
- Telegram: t.me/tiennguyenanh
- Facebook: https://www.facebook.com/tiennguyena

3. To Nguyen Duy Tan @tantnd, an experienced engineer in DevOps. Having worked in many technology conglomerates in Vietnam, startups also. Participating in building many software systems serving hundreds of thousands of users, such as Payments, Social Networking.
- WWW: https://tantnd.me
- LinkedIn: https://www.linkedin.com/in/tantnd/
- Twitter: https://twitter.com/duytann_
- Telegram: t.me/tantnd
- Github: https://github.com/tanrobotix

4. Mie Tran @mie.tran.0407 - Vietnam: English and International Business major with experience working with western businesses and translation. Co-host for Cardano Eastern TownHall - English/Vietnamese.
- Linked: https://www.linkedin.com/in/ngocmytranle0407/
- Telegram: @mietran0407

5. Nguyen Van Hieu @nvhieu, founder of HADA stake pool, member of Plutus Pioneer Program, Lead Technical Support at many successful startups.
Telegram: t.me/nvhieu1978

Budgeting:

Fix cost:

-Website Dev/Ops labor:  $1,500.00

-Integrate text to speech converters to the website: $1,000.00

-Website resources (CPU, Memory, storage) upgrade for a year: $1,000.00

Fix cost subtotal: $3,500.00

Expense per video:

-Labor cost for translating, creating a summary of each video: each Townhall video often lasts 2 hours- According to this document -  shorturl.at/oryV3, there are about 18,000 words per video. Cardano is paying 0.02$/word so, the final cost for each video is $360 to 400$.

- Labor cost for converting/uploading documents and podcasts to the website, sending the update to social networks: 2 hours (60$/hours)= 120$/video.

- Survey analysis, reporting, PM: It is estimated to take at least 3 hours/week -  (60$/hours)=180$/week

sub-total per week=$400+$120+$180=$700.00

Reserve for risk: $1700

We have created a roadmap and plan for 8 months, and we intend to split it into 2 phases. The first phase is the first 4 months (17 weeks) -> so the total cost would be: $700*17+$3500+1700=$17,100. 

After 4 months, we will review the project's impact and apply another proposal in incoming rounds if all KPIs are met.

AUDITABILITY

How success looks like:

1 month:

- There is a new section named "Townhall2vn" on the website, creating a repository to store translated documents and podcasts.

- There is a pilot test to make sure workflow/tool works as designed. Translated summary of the Townhall and podcast will be available on the website.

3 months:

- These translated documents and podcasts will be broadcast to at least 5 local largest groups on Facebook/telegram.

- A super short survey will be embedded in each translated document for collecting feedbacks.

- Fine-tune workflow/tools, continue to add more translated documents, podcasts to the website

- A video will be translated, and a podcast will be created every week.

4 months:

- Feedback data and KPI analysis, review the impact of the project. The second phase of the project will be created if all KPIs are satisfied. 

8 months (second phases)

-  Continue to expand their reach to more readers and listeners through social networking groups.

- A translated document and a podcast continue to be created every week. There might be improvement applied when we have some findings from the analysis.

KPIs/Metrics:

We will measure performance by feedback survey and number of website visitors. This measurement will be conducted weekly basis.  Based on the surveys during and after a fund, we expect to:

- Increase the number of the visitor by 30% every month

- Increase the number of podcast listeners by 20% every month

- Increase the number of ratings as a valued translated document (4 or 5 stars ) from the feedback form by 30% every month.

- Increase the number of monthly feedbacks by 20% every month

Probable risk control:

- As we are focusing on quality information and on-time translation, a $60-hour rate may not cover enough the cost for this weekly task. We reserve $100 per week to cover unforeseen risks. We may use this to reward any extra effort.

- We are committed to delivering transparency internally and with the community. We will keep track of all project activities and expenses in "https://github.com/cardano2vn" when the project is funded.