Musicmerge - Decentralized ( Song )

This proposal is supporting the Safety in Numbers LangBassadors Community hubs we are creating at the moment, trying to attract and educate people a bit differently through one of the very few universal languages, namely music.

Phase 1 (Fund 7): make 5 songs of which 2 talk about blockchain technology. They can be used as marketing tools by not only the Safety In Numbers Collective to attract new users & subscribers to our Language based Community Hubs, but by every other Catalyst project looking for music to use ( royalty free ) in presentations, marketing,etc... The funds asked here is to get the home studio equipment Funded and the making of the songs.

When we found interested/talented extra House Artists the song Decentralized will be brought out in more than one style : a rap / hip hop version is our main second style / A reggae version would be also worth exploring / Any interested artist wanting to create their own version of the song lyrics Decentralized can contact us.

Phase 2 (Fund 8 & later): make limited editions of each of those songs into NFT's ( maximum 1000 copies with varying scarcity )

Phase 3 (Fund 8 & later ): Launch the platform musicmerge.io where music will be combined with other art and scarcity systems open to all artists willing to make their own music NFT's

In attachment the lyrics and a rehearsal recording made by SN House Artists ( recorded live on a simple phone ) of the first song talking a bit about blockchain history in general, named "DECENTRALIZED".

The sound quality is obviously bad, that's why we ask for funds here to assure the best quality possible for the finished products .

Budget :

Electronic equipment Home studio setup : 1800 USD

Compensation Hours spent ( already over 50 hours/person spent for just Decentralized ):

Lyrics / producer : 1000 USD

Singer - Guitar player : 1000 USD

Beatboxer : 1000 USD

Project Manager : 1000 USD

Marketing budget : 2500 USD

MVP : Creation Promotional Website MusicMerge : 2500 USD

Recording in Professional Recording studio with producer of 1 song ( Decentralized ) : 2500 USD

Making of Video Clip for Decentralized : 1000 USD

WebHosting & Top Domain names (2 year ) : 600 USD

Miscellanious : 800 USD 

Promotional / Marketing Plan :

First phase

1. Put on spotify

Once Video Clip has been made :

1. Publish on LangBassador YouTube Channels 

3)Spread and promote on TikTok

4)Publish it on ( the still to be created ) LangBassadors SoundCloud Account ( together with all audio eductional mp3 recordings )

Second phase

After initial response on those platforms and testing period of mouth-to-mouth promotion during 2-3 months, the marketing budget will be allocated in a 60-40 % division in between the two most responsive platforms to boost up adoption

KPI's :

Primary KPI :

songs on different medias played.watched :

Within 3 months : min 250 times

Within 6 months : min 1000 times

Within 1 year : min 10000 times

Secondary KPI :

Number of Catalyst/Cardano Projects having used songs for events/websites,etc... :

Within 3 months : min 1

Within 6 months : min 3

Within 1 year : min 10

Third KPI :

Within 1 year : sell at least 1000 NFT's in total of MusicMerge Songs

Launch date :

The first finished song Recorded in high quality should be ready within 2 months after Funds receiving & The creation of the Video Clip for Decentralized should be ready within 3 months after Funds receiving

Impact on challange criteria :

The songs will put extra viewers towards the LangBassadors YouTube Channels who are just music lovers or NFT lovers and some of them will get interested in learning more about Cardano & blockchain technology via the educational content and information about Catalyst. 

Once they start learning more and more about it, from that group parts will derive into Catalyst proposers/voters/CA's etc... and will make the LangBassadors Language Hubs grow

Artists Pledge :

If we ever get to achieve a sale of the song Decentralized in NFT form of 500 copies or more (if pricing can be maintained at reasonable ADA price ), the SN House Artists pledge to donate the asked for amount in this proposal to the Safety In Numbers LangBassador Treasury to sponsor the creation & translations of LangBassadors educational content .