Cardano India Tribe - Konmahood

[IMPACT]

India is a diverse nation with the 2nd largest population in the world. Being one of the best web2 hubs in the world, the scope to expand into web3 requires awareness and a strong community. With a vast number of potential, the way forward is to build a community that is closely knit and grows by itself.

INTENTION

With Konmahood we intend to create a safe space shared by beginners, enthusiasts, and experts alike with a common goal of knowledge sharing, developing synergies, and collaborating. Such spaces are rare to find and seem hard to create, but with the right structure and a decentralized, autonomous system governing them, they can thrive!

With Konmahood we aim to solve the problem statement by using our existing stand-alone community forum for people who can be united by their common interest for blockchain, crypto trading, and the likes, and creating an exclusive tribe called “Cardano India”.

Main Features –

Konmahood has various features that can be used to build the Cardano India community.

COMMUNITY FORUM

Konmahood is a community forum with a democratic approach where people from different social strata, cultures, and backgrounds meet to exchange their views with the aim of creating a harmonious community. It is a place where professionals and enthusiasts come together to share their experiences and combine forces. Updates, peer-to-peer communication, mass communication, event hosting, course/workshop offering, can be done in one single platform.

TRIBE SYSTEM

The community is forked into multiple tribes that are centred around exclusive domains under food, lifestyle, and art with independent stories, guidelines, and economies! An exclusive tribe for the following will be created –

1. Cardano India Tribe
2. Blockchain Tribe
3. Haskell/Plutus Dev Tribe

Anyone can join tribes as an enthusiast or as an expert and take up roles and help each other build the "Cardano India" tribe into a robust and sustainable community. This will be an open community as we aim to bring in as many members as possible to create a strong Cardano India community.

VOTING SYSTEM

When we say that Konmahood is a decentralized community forum and we are more focused on community decision making than individual decision making. Konmahood has the poll feature which helps to take the public opinion on the tribe-related actions. This makes the forum more active and keeps the participants engaged and gives them a sense of belonging. With our previous experiments during the beta stage of Konmahood, we found that the community integrity was great and individuals felt like their voices were heard through these polling systems. This feature will be a strong foundation for building and holding together the Cardano India community.

CONTENT STREAMLINING

The major issue with most conventional social media is that contents are cluttered. Finding content specific to individual interests is limited. Each tribe has a “Topic” feature which helps to categorize everything that is posted into specific topics. In the Cardano India tribe, we intend to create such topics that will help the participants find the information based on their topic of interest. This way the community members are not wasting their time. Using features, it will be easier to streamline language-specific content into topics and make it easier for users to find the language-specific content.

PEER-TO-PEER COMMUNICATION

Communication is key to the integrity of any community. With a peer-to-peer communication system, it is easier for community members to interact and synergize. There is a mass communication channel that can be used to communicate information, event details, etc. And there is an ever-active feed where contents in the form of text, images, videos, or links can be shared.

EVENT HOSTING

Konmahood also has event hosting features that will send automatic reminders for the event and help integrate the Konmaverse platform (virtual meeting space) to host virtual events. This can be effectively used to host Hackathons and competitions for the Cardano India community

COURSE OFFERING

Experts can offer courses and workshops on the same platform to upskill the enthusiast and create their own tribe economy. This can be effectively used for the Cardano India tribe to offer value to its members.

ADDITIONAL BENEFITS

Since Konmahood is an existing community forum and will be hosting various other tribes in different fields, Cardano India Tribe will have a scope to reach a larger audience. This scope can also be expanded to form a tribe for Cardano in other countries in the future.

Intended Audience –

The target audience is in the Indian subcontinent falling into the following categories -

• ADA holders who are unaware of the Cardano ecosystem and Project Catalyst
• Start-ups and Entrepreneurs
• Students (Schools and Colleges)
• Blockchain Enthusiasts
• Blockchain experts
• Crypto Trading enthusiasts
• Haskell/Plutus developers

WHAT WILL THE CARDANO INDIA TRIBE DO?

• Create a Cardano India Tribe under Konmahood.
• Create resources and content to educate and create awareness about the Cardano ecosystem in English, Hindi, Tamil, Malayalam, Kannada, and Telugu.
• Conduct multi-lingual events to sensitize participants and tribe members about the Cardano ecosystem.
• Motivate people to bring forward their proposals and give a platform in these weekly sessions to trial run their proposals and get active feedback from the community. This helps build confidence and improve their proposal and open opportunities to collaborate with the right people.
• Educating the community members about the different roles they can take up as Proposers, Voters, and Community Advisors.
• As initial participants, we will set the guidelines for the tribe and conduct sessions to help with their proposals and create awareness about Project Catalyst and the various roles they can partake in. Tribe members who participate in the upcoming Project Catalyst can then moderate sessions to motivate newcomers to do the same and the ripple effect continues. This "Ripple Model" as we like to call it, will give a sense of comradeship, sense of belonging and set the base for a sustainable community in India.
• Conduct a weekly roundup session to discuss new proposals ideas if any and updates about the Cardano community.
• Conduct Clubhouse and Spaces sessions to spread awareness about the Cardano India Tribe and increase traction.
• Daily discussions, polls, and posts on Cardano India Tribe keep the community active and the conversations going.
• Using other social media platforms like Instagram and Facebook as a marketing stream to bring more members to the Cardano India Tribe.
• Use other programs of Konma to market Cardano India Tribe like the community meetups (Read the proposal here: https://cardano.ideascale.com/c/idea/402728), Konma Flair , Konma Xperience Center (Read the proposal here: https://cardano.ideascale.com/c/idea/398924) [Note: This proposal is not asking for funds for the mentioned proposals]

KPI

• Number of members joining ‘Cardano India’ Tribe
• Number of successful events and workshops conducted on Konmaverse and/or Zoom
• New Member feedbacks through interactive forms
• Regular Polls reports

Outcome Reports

• The platform generated statistics report will show the turnout ratio to the Cardano India Tribe
• The feedback form reports will be submitted to show the outcome of the onboarding process.
• Virtual event participation Report
• Report on number of people taking up roles in Project Catalyst

Challenges & Mitigation Strategy

CHALLENGE

Resistance to adaption – Since blockchain is a new concept and there are many inhibitions about the credibility and real-life uses, there will surely be resistance and questions raised.

MITIGATION STRATEGY

Education and Awareness - Introducing simple concepts of blockchain in a progressive manner with real-life examples and concepts will be helpful. This we intend to do by conducting workshops and courses that will aid in better adaption

CHALLENGE

Multi-Lingual – There are many languages being spoken in India and it is easier to penetrate and build a stronger community by communicating in regional languages because there are various language mediums used in schools and colleges.

MITIGATION STRATEGY

Hosting multi-lingual sessions for more effective understanding and creating resources for these regional languages starting with Hindi, Tamil, Malayalam, Kannada, and Telugu.

CHALLENGE

Population size is the major challenge and it is not easy to penetrate to a wider audience all at once. With different levels of understanding and access to information, it is a challenge to communicate the same content to all.

MITIGATION STRATEGY

Instead of targeting a large group, we intend to divide the target group based on accessibility, level of understanding and languages and communicating on different levels over a period of time. We understand that adaption takes time and we are willing to take the necessary steps to consistently work on growing the adaption.

[FEASIBILITY]

ROADMAP

April 2022 (Week 1)

Brainstorming for event structure and workshop modules. We have an outline ready for the events and will work on structuring it for better delivery.

April 2022 (Week 2-3)

• Conducting TTT program (Train the Trainers) for those who will be moderating the session and conducting the workshops.

• Workshop content creation - presentations, video content, shareable content etc.

April 2022 (Week 3 onwards)

• Creating the Cardano India Tribe on Konmahood

• Scheduling the weekly events and workshops for the next 3 months

• Active promotions on Clubhouse, Spaces, Instagram, and Facebook to drive traction towards the tribe.

Milestones

Onboarding a minimum of 150-200 new members to the “Cardano India” Tribe in a span of 3 months and having a conversion of a minimum 40-50 % to the Project Catalyst platform.

Deliverables

• Live stats of members in the Cardano India Tribe and growth rate over a period of 3 months.

• Soft copies of multi-lingual resources created

• Marketing report to show the effectiveness of marketing and conversion rates

• Feedback from members

• Number of proposals in Fund 9 from the Cardano India Tribe

• Number of CA sign-ups from Cardano India Tribe

• Number of registered voters from Cardano India Tribe

Budget Breakdown: $ 25700

Rewards & Incentives for hosting Hackathons and Competitions - $ 5000

Cardano India Tribe Maintenance (Frontend & Backend Maintenance) - $ 2700

Multi-Lingual resource development (Video, Audio, Text docs) - $ 1000 / language I,e 5 languages x $1000 = $ 5000

Remuneration for Community Managers

Clubhouse & Spaces Event Moderators (2 moderators) - $ 50/ hour/moderator; 3 hours/week for 3 months

$50 x 3 x 12 x 2= $ 3600

Workshop Trainers (2 trainers) - $ 75/hour/trainer (each workshop will be for 2 hours); 4 workshops/month for 3 months

$ 75 x 2 x 12 x 2 = $ 3600

Social Media Content Creation (Posts, videos) - $ 2800 (3 months content)

Targeted Marketing - $ 3000

The team in Konma is a great example of diversity in India and that is what gives us a strong front to be the initiators of the Cardano India community. The team has been working in collaboration with not just Indians but people from other parts of the world and works on the core value of "Collaboration over Competition"

*Vinay Devabhakthuni, Founder, Head of R&D, Konma

Mechanical Engineering Graduate with 9 years of Entrepreneurial experience in various fields like Aluminium allows manufacturing, controlled environment agriculture, blockchain management and community building.

Regional Language: Telugu, Tamil

https://www.linkedin.com/in/vinay-devabhaktuni-b642bb90/

*Advitha Ashok, Co-Founder, Head of Operations, Konma

Clinical Nutritionist turned entrepreneur, Blockchain Enthusiast, Content Creator, No-code tool developer

Regional Languages: Malayalam, Hindi, Tamil

https://www.linkedin.com/in/advitha-ashok-178394122/

*Sathya Vijayan, Head of Konma Flair

Computer Application graduate with 10 years experience in Logistic Supply chain, Train the Trainer, SAP MM Consultant

Regional Languages: Tamil, Kannada, Marathi

https://www.linkedin.com/in/sathya-vijayan-4858a6aa/

*Azlan Shakib, Head of Konmahood

Permaculture Designer at Humm of the Earth, Aquaponic Specialist, Community Designer

Regional Languages: Hindi, Urdu,Kannada

https://www.linkedin.com/in/azlan-mohammed-shakib-687049aa/

*Raj Rathaur, Community Manager Intern

Co-Founder at MADADGAAR FOUNDATION, Computer application student, Community Management

Regional Language: Hindi

https://www.linkedin.com/in/soulpickr/

*Preethi Prince Mary, Community Relationship Manager, Konma

Commerce with Computer application graduate, Community Management

Regional Language: Tamil

https://www.linkedin.com/in/preethi-prince-mary-b9a994217/

[AUDITABILITY]

With an existing forum in place with a dashboard to measure metrics, it will be easy to track the progress of this proposal.

• A weekly report of member count in the Tribe
• Growth report of the Tribe
• Feedback from members in the form of polls
• Report on a number of tribe members signing up to become Proposers, Voters and CAs.

With lesser awareness about blockchain and Cardano in the Indian community, success would be reaching people from all parts of India and communicating about blockchain and Cardano in the most simplest way. If this goal is achieved and our intentions are successful, we will find more proposals in the next funds and more ADA holders voting for projects and CAs from India assessing proposals.

This is a new proposal.

SDG Rating

SDG goals:

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5. Achieve gender equality and empower all women and girls

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 10. Reduce inequality within and among countries

Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

10.3 Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

17.16 Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries

4.2 By 2030, ensure that all girls and boys have access to quality early childhood development, care and pre‑primary education so that they are ready for primary education

4.3 By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university

4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

4.5 By 2030, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including persons with disabilities, indigenous peoples and children in vulnerable situations

4.6 By 2030, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy

4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

4.c By 2030, substantially increase the supply of qualified teachers, including through international cooperation for teacher training in developing countries, especially least developed countries and small island developing States

5.c Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels

Key Performance Indicator (KPI):

4.4.1 Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

4.5.1 Parity indices (female/male, rural/urban, bottom/top wealth quintile and others such as disability status, indigenous peoples and conflict-affected, as data become available) for all education indicators on this list that can be disaggregated

4.6.1 Proportion of population in a given age group achieving at least a fixed level of proficiency in functional (a) literacy and (b) numeracy skills, by sex

4.7.1 Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

#proposertoolsdg