Cardano Incredible Race - 2022

[IMPACT]

We will create a Cardano Runners Community Hub in Vietnam and then for the Cardano community globally. 

The first Cardano Runners Community Hub’s activity is a virtual running event via Uprace application (a well-known running application in Vietnam: https://uprace.org/)

We raised the fund to organize a global virtual running event called “Cardano Incredible Race 2022” which will be held within 3 weeks. Please refer to the documents for details of this virtual running event https://bit.ly/cardano-uprace-rule

Running is one of the most popular and practiced sports worldwide. A recent survey of worldathletics show that more people have taken up running during the Covid-19 pandemic, and all of those intend to maintain their newfound passion for the sport once the pandemic is over

https://worldathletics.org/news/press-releases/global-running-day-research-nielsen

Among the many benefits of running is the chance to experience the ‘runner’s high’. “It begins with this peace of mind and then a greater ease of movement, a sense of power and confidence, optimism and hope, and you will often hear runners describe feeling loving and connected to everyone and everything,” explained Kelly McGonigal, a psychologist, educator and author of The Joy of Movement, during a recent World Athletics 'Run Anywhere' Webinar in collaboration with Mass Participation World.

Sponsors (Cardano’s projects, Pool Operators) will be listed as Diamond/Gold/Silver on all marketing materials that create impact to the local community (estimated at least 10,000 runners without counting social media reach).

With this event, we believed that all the KPI of this challenges will be address: 

• How many new Hubs were launched in 2022?

The event is open for each existing local Hubs to register as a Team to join the event as well as the new local Hubs to create and gather their members to join. As a result, the new local community hubs will be increased.

• How many developers did this community-focused challenge bring into the Cardano ecosystem?

We believe that running is the best sport for developers who are super busy and normally sit down too much during their work. Therefore this activity will be strongly welcome by developers.

• How many new users of Cardano were onboarded?

The event will connect the Cardano community in Vietnam as well as, through our activities, we can promote a healthy lifestyle, have a meaningful impact on the local community and therefore promote Cardano and attract more new users of Cardano.

• What was the total reach of the Hub's initial marketing launch?

The Cardano Uprace 2022 is also the initial marketing launch for Cardano Runners Community Group in Vietnam and it will reach the Cardano community and new users who are interested in running and jogging.

• How many external organizations did this community-focused challenge bring into the Cardano ecosystem?

As part of the activities, we also work with companies, community, stake pool operators to raise funds to donate into Cardano Forest in Vietnam Project or other tree planting organisations to reforestation based on the result of the event. Therefore, we can reach external organizations as well as government bodies.

The Uprace application could not afford a big scale of people joining the event. 

The runners commit fraud/ cheating during the event.

We will work with the Uprace developer team to inform them about the possibility of the big scale of people who may join and work closely with them for the solution.

We also work with them for some forms of anti-fraud, cheating mechanisms. 

ADA price fluctuation. We add USD 1,000 to cover the ADA price fluctuation

[FEASIBILITY]

After receiving the fund:

• First 10 days: create the marketing/communication materials
• Next 20 days: work with Uprace team to create the event on Uprace App and solution for anti-fraud/ scale.
• 2 months to the event date: Starting to communication/ marketing activities.
• Complete t-shirt and medal design, online certificate design.
• Event date: 3 weeks from 9 July 2022 to 30 July 2022.
• 1-20 August 2022 collecting result and order reward,
• 20 August 2022 to 20 September 2022: deliver the reward to winners, fund transfer to Cardano Forest Project.

• Social Media cost: $5,120 (facebook ads, marketing campaign…), in detail:
• Fanpage/facebook post to introduce about the event: USD 120 (USD 40$/ post * 3 post)
• Seeding (30 running/sport facebook groups using 3 above post) USD 1,500.
• Email Marketing: USD 500 for 10,000 User
• Design for POSM, event banner, facebook post: USD 1500
• Fanpage and facebook group management during the event: USD 500
• Award operation: USD 1,000
• Connect with companies/ cardano projects/ pool operators to raise fund for donation: (10 companies/projects/operators x 1 hrs x $ 60 = $ 600
• T-shirt and Medal: 500 x $ 20 = $10,000
• T-shirt and Medal delivery cost: $1.5 * $500 = $ 750 
• Donation to plant the trees to Cardano Forest in Vietnam Project/ other tree planting organisation in Vietnam with “Cardano Runners Community” Recognition Certificate: $2,000
• NFT Completion Certificate mint on Cardano: $ 2,500 (estimate of 2,000 Certificates)  
• Project management: 30 hrs x $ 60 = $ 1,800.

Gamification:

Painter on run: 15 prizes x $ 20 each = USD 300

Tiktok team video: 5 prizes x $100 each = USD 500

Risk management (see above): USD 1,000

Total fund need: USD 24,870

(1) Project Manager: Mr. Quoc Nguyen: Managing the whole project progress and KPI, reporting, connecting with partners/ donors.

Experiences:

• Over 10 years of experience in finance and fintech.
• Director at EY Vietnam - Financial & Account Advisory Services
• Member of the Association of Chartered Certified Accountants (ACCA) - England
• Ambassador of Genius Yield - A Decentralized Exchange and Yield Optimizer on Cardano.
• Cardano Stake Pool Operator (ADAUP).
• Comunity advisor (Fund 7)
• Active runner, full marathon runner.
• Introduce running activities to EY team, EY ranked 20th in first year joining Uprace (2020) and 7th ranked in second year joinning Uprace (2021)
• More pictures about my running activities and achievements, please click: here
• Telegram: https://t.me/Britnguyen87
• Linked in: https://www.linkedin.com/in/quoc-nguyen-708370142/
• Facebook: https://www.facebook.com/nguyen.p.quoc.94

(2) Communication Manager: Phạm Nguyễn Thanh Tuyền - Content Writer/Marketing specialist

Experiences:

• 02 year experiences in Social Marketing (Used to be a Content writer at UpRace, Mekong Delta Marathon, Da Lat Music Run, BaDen Mountain Marathon), content writer at uprace.org
• 2 years as a Marketing Collaborator at 123Go
• Facebook: https://www.facebook.com/pntt2000

[AUDITABILITY]

Please describe how you will measure the progress and the development of the project?*

This could include quantitative indicators to track the progress of the project (i.e. Github commits).

• Number of participants: We expect 10,000 participants for this event and acknowledge Cardano.
• 2,000 new wallets created and redeem NFT certificate minted on Cardano Blockchain
• 50 teams were created.
• Distance: 300,000 KMs accumulated.
• The fund raised for donation: $15,000. ($0.05 per KMs)
• Cardano Runners Community Hub’s facebook group has 10,000 members.

• The event finished.
• Rewards are delivered to winners. 
• The donation fund is distributed to Cardano Forest in Vietnam Project or other tree planting organisation in Vietnam.
• A cardano running hub was created and will have many activities in the future.
• “Cardano Runners Community Hub in Vietnam” Facebook Group created with 10,000 members

New proposal.

SDG Rating

SDG goals:

Goal 3. Ensure healthy lives and promote well-being for all at all ages

SDG subgoals:

3.c Substantially increase health financing and the recruitment, development, training and retention of the health workforce in developing countries, especially in least developed countries and small island developing States

Key Performance Indicator (KPI):

3.c.1 Health worker density and distribution

#proposertoolsdg