The DAM Marketplace

[GENERAL] Summarize your solution to the problem.

A componentized marketplace builder with a fully customizable interface, allowing developers to offer app experiences based on user autonomous filtering and matching.

[GENERAL] Summarize your relevant experience.

15 years product management and marketing across industries. In 2018 conducted an industry wide research project for low-code app development tooling, since worked with web3 social networks, now combining those experiences into a vision for a distributed marketplace.

[IMPACT] Please describe your proposed solution.

Relevant to: 

• Developers looking for the ultimate reach in scalability, a dapp store that automatically brings users to the dapp, rather than requiring additional marketing. E.g. imagine listing your dapp on Apple Store where users then come across your dapp while discussing related topics on Twitter. 
• Thought leaders looking to contribute to the ‘Manhattan Project’ of web3 marketplaces — ready to strike at the center of web2 economics. Opportunity for advisory positions as we piece this mega puzzle together. 

Outputs: 

1. An open-source components library core including ‘apps’ that can be integrated via the no-code UI builder for a kick-start to Billy’s infinitely customizable web3 marketplace. 
2. A ‘premium’ App Store (itself built from open source components) allowing any developer to add any app at any price option (including various reputation rating features that Billy can choose). 
3. Cross-solution integrations for data hosting and distribution (such as IPFS, Graph, centralized hosting, Blockchains, P2P torrent style hosting, etc).

Outcomes: 

• A globally recognized brand that can grow to rival Amazon, Facebook, Twitter, Patreon, and all of the other centrally controlled and monetized social networks and marketplaces.
• A UI account that allows newbie web3 users to build their replacement/alternative digital life experience beyond web2.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

This is an explorative proposal for a broad scope marketplace opportunity, towards the challenge goal to "increasingly become the better alternatives over current centralized providers" as per the challenge via a decentralized autonomous marketplace.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Individual developers more focused on separate dapp executions rather than a diligent paced layered approach to collaborating on a grander integration towards a multi component marketplace. 

Significant technical hurdles may exist in the necessary architecture. Project may require multiple phases to launch a public brand.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Form and coordinate a task-force to help build a model of how such a DAM Marketplace might operate, the options and technical challenges involved, and prototype designs. 

Month 1

Advisory board selection for - atomic design system, front-end dev, no-code, back-end, cardano smart contracts, 

Project Management of conceptual modeling, meetings and minutes

Month 2

Tech-stack options research (towards an architecture)

UI prototyping (towards a UX grammar)

Month 3

Technical specifications development

Month 4

Presentation and documentation to showcase the models, prototypes, research and next steps roadmap. Requirements documents that can be picked up by any team.

[FEASIBILITY] Please provide a detailed budget breakdown.

TBD but includes advisory costs for developers and designs to build model architecture and prototype interface designs.

[FEASIBILITY] Please provide details of the people who will work on the project.

Team to be confirmed based on community interest and suitability.

Gavriel Shaw — 15 years product management and marketing across various industries, landing on crypto as a professional career move since 2017. Ex Head of Marketing for Wirex (crypto debit card and exchange) scaling from 5 employees to 150 and 1.5MM customers. Now runs commercially focused incubator programs for web3 startups https://cyclicmedia.com and soon to include DAOs in partnership with https://avolve.io

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

I believe this first phase is a big step in a much longer journey. Modeling a DAM is phase 1, then building the DAM warrants further collaborative funding rounds.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

The task-force will need to develop high-level acceptance criteria in month 1 for: marketplace definition, identification of major themes and broad epics, detailed acceptance criteria for each epic, including where appropriate UML diagrams for architectural options and/or UI prototype designs for front-end interface-builder concepts.

The advisory board itself will need to verify best efforts clarity at each monthly milestone phase of the project. 

Bottom line: designers and developers should be able to pick up the project at conclusion to confidently progress towards scoping components and usability for each epic. Ready backlog of plans that can progress towards coding implementation.

[AUDITABILITY] What does success for this project look like?

The goal is to help galvanize, encourage, inspire, and illuminate a bigger better pathway towards collaborative commercialization of web3 economic opportunity. If our project works, it could inspire momentum towards actually building out the various components required for a holistic and integrated marketplace of dapps that will gain public attention and help dapp developers quickly find real-world users. 

A secondary success would be if the Cardano fund team opens a new 'challenge' area for the DAM Marketplace (or something similarly suggestive :)

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

New

Sustainable Development Goals (SDG) Rating

SDG goals:

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

SDG subgoals:

9.c Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020

Key Performance Indicator (KPI):

9.c.1 Proportion of population covered by a mobile network, by technology

#proposertoolsdg