LoyaltyProgram Sustainable Projects

[IMPACT] Please describe your proposed solution.

This is one phase of our main project FLORAS and we think Cardashift could be the best support to integrate our currency to CLAP. We are a start-up in UC Berkeley accelerator Skydeck. We apply Economics to currency interactions and focused on developing Monetary systems and Reward programs. We worked with Airlines for many years and learned a lot from them, they have the biggest currency in the world, Airmiles.

The Reward currencies are the same as any other currency, they have a supply, a demand, and a value.

Cardashift has good connection with Europe and in this case some European companies approached us to create a program that share the same reward currency: "Floras" under the same monetary program.

Like Airmiles, our solution involves two key actions: Earn currency and Redeem currency.

Earn:

Floras will be issued as rewards when customers buy products from the Coalition Green companies (electronics, food, travel, etc.). They are given to end customers under a ratio decided by the companies ( X Floras per dollar spent). The cost to purchase 1 Flora has been established to be 2 cents.

Example: Customer buys a $1000 fridge and earns 5% cashback in Floras ($50) deposited in his Floras' wallet.

Note that in this stage, the fridge manufacturer purchase $50 of Floras to be given to the end-user, in this case, $50@0.02 per Flora issued = 2500 Floras to be deposited in his wallet.

With the wallet, the customers is able to manage the Floras balances and transactions.

Redeem:

Floras can be redeemed (spent) only at our certified sustainable projects that provide carbon credits. Customers will be able to choose from several projects (see www.Pachama.com) where to send their Floras to support the selected project and also get the Carbon Credits. 

(A carbon credit is a kind of permit that represents 1 ton of carbon dioxide removed from the atmosphere. They can be purchased by an individual or, more commonly, a company to make up for carbon dioxide emissions that come from industrial production, delivery vehicles, or travel.)

Cardashift can help us in the tokenization phase to make sure we set up the program to be traceable and transparent.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Many companies are more open to send funds to impact projects and our solution will funnel a lot of funding to sustainable projects through the system and technology provided.

Cardano blockchain can provide transparency to the funds sent and received by the projects giving accessibility to all the parts to audit where money flows to.

This currency will have the capability to be traced from issuing to redemption.

Our business model have been proven for many years with millions of revenues generated by reward and incentive commercialization, but in this case with a great cause.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The biggest risk is not find enough hours of developers to work on this technology since Haskell and Plutus is in high demand, but we are familiar with the community and we have the resources to mitigate this issue.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Our team works with developing Sprints, each of them is defined first and is adjusted on a weekly basis by grooming. We estimate we will need at least 12 developing sprints, or 3 months total to launch a customized fully functioning MVP.

Sprints are detailed with use cases and each of them corresponds to different features of the solution.

All sprints are reflected in a live document with a Dashboard, execution Plan by dates, a backlog, and a Grooming list.

Month 1:

Planning and Initiation

Floras definition of currency system (values, exchanges)

Set up and customization

Earn and Spend Floras Web set up

Graphic design, logo, brand, and colors definition of the program

Month 2:

Set up Back end admin for the currency system

Web design Floras Earn and Spend options

Clap integration with Floras currency

Finalize graphic design deliverables

Cardano Blockchain integration to the Wallet

Native token set up plan and tokenomics definition

Integration with Carbon credits providers (Pachama or other)

Testing of Floras exchange to carbon credits (transfer of funds)

Month 3:

Set up all systems into Amazon web services

Features adjustments

Testing and launch of MVP

[FEASIBILITY] Please provide a detailed budget breakdown.

Most of the cost will be in developing and integrations.

Web site development and customizations

1 web developer full time, 3 months @ 3000/ month = 9k

Blockchain integration and tokenization

1 full stack developer full time, 3 months @ 3000/ month = 9k

Overall direction of the project

1 project director 3 months @ 3000 = 9k

Amazon web services set up =1k

[FEASIBILITY] Please provide details of the people who will work on the project.

Gonzalo de los Rios - Project director

My background is in Economics and Loyalty.

Entrepreneur and part of UC Berkeley Skydeck program with Aeros Wallet. Also part of British Airways incubator program.

Worked within redemption of miles for partners like United Airlines, Avianca Airlines, and British Airways among others.

Developed a Loyalty currency system with a total valuation of US$22M in currency.

https://www.linkedin.com/in/gonzalo-de-los-rios-a8a9/

Rafael del Corro - CTO and Scrum master

Founder of many (tech and non-tech) startups, experienced in technology and strategy. 

https://www.linkedin.com/in/rdelcorro/

Agustin Campos - UI/UX Spec developer

UX Designer for digital products with experience in Agile methodologies. Worked for 500 fortune companies and small agencies.

https://www.linkedin.com/in/agucampos/

Gustavo Lombardi - PM Communication & Marketing

Marketing and Brand Communications Strategist with experience in VISA and Fintech companies.

https://www.linkedin.com/in/gustavolombardi/

Juan Herrera - Graphic design

Marketing and Communication Strategist and Co-Founder en LOCO Digital Agency

https://www.linkedin.com/in/juanhrr/

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Probably yes since we know we will need funds to adjust the solution and keep growing.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

Web site development and customizations

1 web developer full time, 3 months @ 3000/ month = 9k

Blockchain integration and tokenization

1 full stack developer full time, 3 months @ 3000/ month = 9k

Overall direction of the project

1 project director 3 months @ 3000 = 9k

Amazon web services set up =1k

[AUDITABILITY] What does success for this project look like?

Launching the program with at least two companies and having FLORAS tokenization finalized.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

No, it is not.