Cardano Brazil Meetup Hub Students

[IMPACT] Please describe your proposed solution.

We are proposing to hold 12 face-to-face and online (hybrid) meetup events for the Brazilian community related to Cardano cryptocurrency and its entire ecosystem of projects.

We believe that people's engagement and participation in the cryptocurrency community will greatly increase, bringing a lot of knowledge, tutorials and news about the ADA project.

We also verified the number of new projects emerging around the Cardano blockchain, currently there are more than +1,000 projects, so we will also seek to bring people to the attention of the main projects and news that have been emerging.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

We will seek to bring a lot of knowledge to the events, always speaking in an accessible way and, whenever possible, in a non-technical way.

We will bring guests and speakers to bring greater credibility to the events, always debating current issues that revolve around the Cardano cryptocurrency.

We will also rely on Telegram and WhatsApp groups to keep in closer contact with users and bring information to users in a faster and more assertive way.

All events will be broadcast online to participants from other regions of Brazil, and we will do it in person in São Paulo (BR). The videos will be posted on Youtube and will always be available for consultation.

The events will be completely free (no registration fee for participation) and we will always seek to bring attractions to bring more people to the events.

We will also deliver a monthly newsletter to users with the main news in Portuguese about Carsano and also a photo gallery with the participants of the events.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main challenges for the project are related to publicizing the event and face-to-face visits due to the Covid-19 pandemic.

We will use the power of dissemination of the Cardano Feed site, which has more than 1,000,000 monthly visits, so we believe that we will have enough subscribers to participate in meetups

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 2:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 3:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 4:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 5:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 6:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 7:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 8:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 9:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 10:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 11:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Month 12:

• Launch, disclosure and registration for the meetup;
• Conducting the hybrid meetup.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

More complete details can be provided if and when we are selected by Catalyst.

Journalist: $200 x 12 months = $2,400

Blockchain and cryptocurrency content editor and presenter = $200 x 12 months = $2,400

Video maker: $200 x 12 months = $2,400

Social Media = $200 x 12 months = $2,400

Marketing Assistant = $200 x 12 months = $2,400

Organizers = $200 x 12 months = $2,400

Teacher = $200 x 12 months = $2,400

Space rent = $100 x 12 months = $1,200

Coffee break = $150 x 12 months = $1,800

TOTAL: $19,800

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - https://www.linkedin.com/in/otavioaclima/

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, proposals for one-off event.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of registrants in the event: 800
• Number of participants in the community: 500
• Number os universities visited: 10
• Number of school visited: 8
• Number of users in groups: 2,000
• Number of shares performed

[AUDITABILITY] What does success for this project look like?

• Number of events held
• Several schools and universities visited and got to know Cardano.
• Increased user participation in groups
• Number of speakers and guests at the events

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.