Amazon Cardano Store

[IMPACT] Please describe your proposed solution.

The main objective of this project is the adoption of cryptocurrencies in the Amazon, mainly ADA Cardano, by locals. In a broad vision, we will promote actions that use clean energy and stimulate technological development in an increasingly free market, but in a region with little access;

We chose to sell computer-related products because they are the type of equipment that we have the most knowledge and contact with, and also because they are in high demand in the Amazon and Brazil. Our intention is to create a megastore of subsidized computer products, which will only accept Cardano as a form of payment.

The project will engage youth and the public with an interest in technology, there are. We will use part of the resource to publicize Cardano, renewable energy and our actions to protect natural resources in the local media. Today, 2 million people live in the metropolitan region of Belém.

Green Crypto farm will be the foundation of this project. It is an organization with active legal registration at Belem-Brazil, its own building with a large area still unused and with public access. The project will be implemented in 3 phases. The first, purchase of sales equipment from suppliers and training of 3 employees for sales and maintenance; the second phase, marketing and opening of the store to the public and the last phase of engagement, when ecological gifts will be provided (seeds for planting, biodegradable pens, ecological bags) and a folder explaining how to create a cardano blockchain wallet to stake ADA and to make new purchases in the future.

As project results, we expect large cardano cryptocurrency adoption in the main capital of the Amazon and its surrounding. We also expect the store to be self-sustaining, including increasing the pledge of our Cardano pool, greencripto, ticker CRIP.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Trading at attractive prices is one of the main reasons why consumers have engagement, we will not sell products below the market price, but we will reduce margins to the point where the decision is obvious. There is room for this in the domestic market, as there is little or no activity in the area or in cryptocurrencies, there is also interest for the local government, as taxes will be properly collected. In addition, local companies, due to low competition and privileged information, increase the profit margin at exorbitant prices, harming consumers.

As the benefit of purchasing at competitive prices will be intrinsic to the use of ADA Cardano, as it will be the only payment method accepted with special discounts, we hope that this initiative will reach other commercial centers here in the region.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main risks and their solutions are:

• Low adoption: we will set aside 10% of resources for marketing, if adoption is not sustainable in 1 month, we plan to implement alternative payment solutions to ADA Cardano, but with market prices

• Crime: The region where the greencrypto farm has its office has low crime rates, but it is a closed place for public acces

• Bureaucracy: we hope not to encounter bureaucratic barriers in the local market, but if there is any legal impediment to selling products, we have a consumer lawyer to advise us

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

• June 2022: FUND9 writting and proposal made by Greencripto pool staff.
• July-August 2022: Marketing team and supporters call, USD 1000.00
• August 2022: acquisition of selling equipment with suppliers and renovation of the store's exhibition hall. Suppliers are already known they are from Sao Paulo and Curitiba-Brazil. USD 25 000.00
• August 2022: store showroom renovation done by architecture firm that has already worked with us, Lorena Porto, USD 5 000.00
• August 2022: Website, logo and branding will be done by Marcela Coutinho and her team USD 10 000.00
• September 2022: store opening and advertising on local radio and TV (group Liberal and SBT/Band Tvs) USD 10 000.00
• Setember 2022 (end of the month): statistical and market strategy analysys performed by Accountant Adriana Neves USD 1000.00
• October 2022: profit stake and support for renewable energy and nature conservation causes (no extra cost)
• Monthly operational costs for august, september, october (water, clean energy, food) and extra costs for risks management USD 5000.00

[FEASIBILITY] Please provide a detailed budget breakdown.

• Marketing team and supporters call we will buy instagram and twitter ads, as call for telegram comunity support USD 1 000.00
• Acquisition of selling equipment with suppliers: hardware equipment aiming computers will be obtained, mainly from what we already use, i.e.: GPUs, PSUs, motherboards, keybords, mouse, processos, Fans and Coolers, cabinets, ear phones, gifts made with biodegradable material USD 30000.00
• Renovation of the store's exhibition hall. An architecture firm that has worked with us, Lorena Porto, will implement the renovation of the building USD 5 000.00 (USD 500 project, and USD 4500.00 implementation).
• Website, logo and branding will be done by Marcela Coutinho and her team USD 5 000.00. (logo and branding USD 1000.00; website-online store USD 4000.00)
• Advertising on local radio and TV (group Liberal and SBT/Band Tvs) USD 10 000.00 pay for the video production, radio and TV for three months
• Statistical and market strategy analysys performed by Accountant Adriana Neves USD 1000.00
• Monthly operational costs for august, september, october (water, clean energy, food, employess) and extra costs for risks management USD 5000.00 . 3 employees, monthly, water and clean energy costs: USD 1000; atorney and extracosts USD 2000.00.

[FEASIBILITY] Please provide details of the people who will work on the project.

• Victor Grecia: project creator, neurosurgeon (State Para University) and IT and networks technician with training completed in 2003 at ABService-AP
• Kemely Dantas: journalist from UNASP-SP, hired to prepare the marketing in the media, youtube and social networks
• Lorena Porto: architect trained at the Federal University of Pará, will be responsible for renovating the store
• Marcela Coutinho: advertising professional trained at PUC-SP, responsible for structuring the brand and the website
• Gabriel Oliveira: electrical engineer from the Federal University of Pará, responsible for the implementation and maintenance of solar panels

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

As a self-sustaining project, we do not intend to make new catalyst proposals

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

The company has an accountant, responsible for the store's sales and stock statistics.

Monthly we will count the number of sales, number of store visits, number of social media followers and the number of direct sales with ADA Cardano.

[AUDITABILITY] What does success for this project look like?

1. Users, consumers of this project, will create a Cardano wallet - probably on mobile - to purchase computer-related hardware at low cost
2. These same users will stake ADA Cardano and contribute to the decentralization and growth of this ecosystem
3. The advertising pieces are the main key of this project that tend to reach at least 1 million people through radio, TV and social networks
4. Participants will know that non-renewable energy will not be used and that the company and Cardano invest in the preservation of nature

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is an entirely new one project

Sustainable Development Goals (SDG) Rating

SDG goals:

Ensure availability and sustainable management of water and sanitation for all

Ensure access to affordable, reliable, sustainable and modern energy for all

Reduce inequality within and among countries

Make cities and human settlements inclusive, safe, resilient and sustainable

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

SDG subgoals:

Promote fair and equitable sharing of the benefits arising from the utilization of genetic resources and promote appropriate access to such resources, as internationally agreed

By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally

By 2030, increase substantially the share of renewable energy in the global energy mix

By 2030, double the global rate of improvement in energy efficiency

Key Performance Indicator (KPI):

Renewable energy share in the total final energy consumption

Universal Human Rights Index (UHRI):

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