HEALTHFI - Healthcare Metaverse

[IMPACT] Please describe your proposed solution.

According to WHO, more than a quarter of the world’s adult population (1.4 billion adults) are insufficiently active such as exercise, and physical activity. Especially, there has been no improvement in global levels of physical activity since 2001.

It leads to many health problems after the pandemic. A study published in the journal Blood Advances showed that blood clotting risk is 4 times greater in long COVID patients who can’t exercise.

Market issues:

• Mental and physical health are impacted by social pressure and Covid-19.
• Lack of a healthy lifestyle.
• Lack of motivation to do exercise.
• Bad eating habits cause diseases such as gout, diabetes, and blood lipids.

Solutions:

HealthFi is a comprehensive health care app that personalizes exercise and nutrition plans for users, from children to the elderly, regardless of gender or age. Our three main goals:

• Changing user habits, creating a new era of healthcare through blockchain and Web3.0.
• Building a social-fi community connecting people around the world sharing the same opinion about personal health care.
• Digitizing healthcare in the metaverse such as coaching online.

To achieve these goals, HealthFi is developed in three phases, including:

Phase 1: Move-to-Plant

This is HealthFi's first version targeting the most mainstream users, so users can join Move-to-earn or Move-to-Plant by jogging anywhere, anytime. The goals of this phase are:

• Creating a charity running activity combine with planting trees for the community and protecting the environment.
• Building a community that loves running to use the app, attracting investors by an off-chain running app connecting with blockchain technology.
• Collecting users database of running community, thereby spreading the healthy spirit to attract new users.

Phase 1: Features include

• Authenticate system
• Running tracker
• Connect Devices
• Currency system
• Rewarding mechanism
• Inventory (4 types of shoes, items)
• Shoes (type, attribute, NFT)
• Quest system
• Online and Offline Tournaments
• Club Activity
• Challenge Me
• Wallet in-app
• Achievements
• Affiliate system
• History
• Charity Campaign

We have already completed some tasks below:

• Develop app version 1.1
• Finalize basic documents (pitchdeck, whitepaper)
• Build a website and set up social media channels

Phase 2: Coach-to-earn

In this phase, HealthFi expands its sports activities such as swimming, cycling, etc. Integrating with smartwatches to read and record health data onto the blockchain system. Hence HealthFi will add professional coaches in different activities to guide users with specific personal plans that fit their physical conditions. The goals of this phase are:

• Attracting expert users who are trainers (swimming, cycling, yoga...) to build a standard exercise system. Then classify Coaches using an accurate voting/ranking system.
• Create a fast scale-up affiliate marketing system with Coaches who are the most active product marketers by rewarding tokens, NFTs, and merchandise.

Phase 3: Heathier-to-earn

In phase 3, using available data and working with experts to come up with suitable exercises and nutrition plans, improve health and physical condition for all users at every age. Goals at this phase:

• Continue to expand the user base to all sports, including nutrition perspective.
• Extensive nutrition menu databases created by users.

Phase 4: Healthcare in Metaverse

At this stage, HealthFi expands to develop into a super app that cooperates with healthcare partners to provide nutritional services and products to all users.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

As a multichain application, HealthFi easily accesses a wide range of customers.

HealthFi motivates users to exercise passionately. In Phase 1, we will focus on hosting Move to Plant events to accomplish the goals.

This action is not only marketing but also our application development direction throughout the stages. We believe specific rewards in tokens and gifts will strongly attract more users. Phase 1 aims to have around 50,000 installs with 10,000 monthly active users. Users will gradually get used to cryptocurrencies in general and Cardano in particular.

We are confident that the physical activities we create will help users change their life habits. Furthermore, we want to create a society of users that compete with each other and help each other improve their healthy lifestyles.

Unlike our competitors, who are traditional healthcare apps, we believe we can build a transparent database to help users achieve the best results by combining blockchain and gamification into one business model.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

There are many possible problems with HealthFi similar to traditional apps, and we will also face trusted problems related to the blockchain market. To reduce the risk, we are determined to reach a specific set of users as quickly as possible, using incentive and affiliate programs to increase active users.

Another risk is that small investors often focus on immediate benefits, while HealthFi is a project with a long-term vision of up to 10 years with a specific roadmap associated with exercise and health care activities, which people must maintain for the rest of their lives. So we will choose strategic investors with a long-term vision.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

This proposal is only one part of our big picture. So we will only plan for the necessary allocation for Phase 1. Here is the overall roadmap:

Q1-Q2/2022

• Project Team Building (Done)
• Researching (Done)
• Specification Documents version 1.2 (Done) 
• UI/UX design version 1 (Done)
• Core System Development version 1.2 (Done)
• Website (Done)
• App version 1.1
• Whitepaper & Pitchdeck Development (Ongoing)
• Partnership's growth (Ongoing)
• Community Building (Ongoing)
• Beta App

Q3/2022

• Launch App version 1.0 (Move-to-Plant)
• Summer Campaign
• Online/Offline Tournament promotion
• Charity Campaign
• Update new features - Launch App version 1.1 (Move2Earn Mode)
• Smart contract Development (Multichain)
• NFT Marketplace Development
• Reward's diversification
• Development App version 1.2 (SocialFi Mode) 
• Specification Documents next phase (Healthier2Earn Mode)
• UI/UX design version 2
• Aggressive marketing
• INO
• Seed & Private Sales

Q4/2022

• Big Campaign
• Launching App version 1.2 early (SocialFi Mode) 
• Launch NFT Marketplace
• Regional tournaments system
• Big marketing
• IDO 
• Listing DEX & CEX
• Core System Development version 2.0
• App Development version 2.0 (Healthier2Earn Mode)

2023

• Launch App version 2.0 (Healthier2Earn Mode) Early
• VR running in the metaverse
• Nutrition School App
• Ecosystem's expansion

[FEASIBILITY] Please provide a detailed budget breakdown.

In this proposal, we recommend a budget for three months of operating, with the goal to get the next Phase. If the proposal is approved, the next Phase will run in Q4/2022.

Q4/2022

• Big Campaign
• Launching App version 1.2 early (SocialFi Mode) 
• Launch NFT Marketplace
• Regional tournaments system
• Big marketing
• IDO 
• Listing DEX & CEX
• Core System Development version 2.0
• App Development version 2.0 (Healthier2Earn Mode)

For assessment, please check the detailed budget breakdown in our attached file below. We will only present the full-time staff cost here:

TOTAL: $139,500

Product team

• CPO
• Project Manager
• Infrastructure & Data Design
• Frontend Dev (Web +App)
• Backend Dev
• BA & GD
• Artist & Designers
• Blockchain Developer
• QA Tester
• Cloud Server

Community & marketing team

• CMO
• PR
• Community Moderator (Remote)
• Content Marketing
• Digital Marketing
• Media Editor

Other costs we will pay by ourselves for reducing the total budget for the proposal.

[FEASIBILITY] Please provide details of the people who will work on the project.

Our team is experienced in app development as well as building the healthcare community. The team includes:

1. Vuong Tuan Anh:

• 10+ years of experience in the Medtech field,
• Worked at the Ministry of Science and Technology, Hanoi Department of Health, Dong Da General Hospital and participated in building a management software system for the hospital.
• Tuan Anh is in charge of product development orientation and ensuring HealthFi will follow the roadmap.
• Manage the software system and server of the Department of Medical Service Administration - Ministry of Health.

LinkedIn

2. Gabriel Babin:

• Dynamic and motivated Engineer E.I.T providing Bi-lingual competence in design and client management.
• His experience includes international business practices with a focus on maintaining the highest degree of ethics and technology-based business integrated solutions.
• He is valued in his teams for critical logic thinking, integrating team skills, and optimizing time management without compromising the strengths of my cooperatives.
• Gabriel is in charge of technical supervision in creating an app following exactly our project's vision and roadmap.

LinkedIn

3. James Nguyen:

• 10+ years of experience in game evaluation, including 2 years of blockchain research in general and game in particular.
• James is in charge of working with the developer team, to come up with new features to make the app more appealing.

LinkedIn

4. Caster Jay:

• Having 10+ years of experience with communication, and streamer in eSports. He's a famous caster of Dota 2 in Vietnam. Jay is in charge of growing the community in Vietnam.

LinkedIn

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

As an above roadmap, whether we are funded or not, we will come back to apply for the next round as this is a long-term project that requires support from a strong community.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

We have an updated roadmap on our whitepaper and website, and any updates will be clearly visible on the app. We also have updated progress every Friday for 2 weeks for the community on update.healthfi.io.

Additionally, the campaign's progress will be updated on our community channels.

[AUDITABILITY] What does success for this project look like?

For Phase 1, we aim to have around 50,000 installs with about 10,000 monthly active users.

Our project's vision is to change users' habits in health training, come up with a community with a healthy lifestyle, act for the environment, and contribute to reducing harmful emissions and the greenhouse effect.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a completely new proposal.

Sustainable Development Goals (SDG) Rating

If we can come to Phase 3, we believe we will reach the UN development goals including:

SDG Goals

Goal 3. Ensure healthy lives and promote well-being for all at all ages

SDG Subgoals

3.8 Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, quality and affordable essential medicines and vaccines for all

Key Performance Indicator (KPI)

3.8.2 Proportion of population with large household expenditures on health as a share of total household expenditure or income