PetLove Social Media & Marketplace

[IMPACT] Please describe your proposed solution.

The Challenge:

The rise in COVID cases resulted in more movement restrictions of most countries led people to check-in and shop more online than buying pet supplies in physical stores. Using a blockchain based pet application with digital payment integration brings pet communities together, build relationships and provides pet owners with care assistance at the comfort of their home. Using mobile phone artificial intelligence and technology, allows owners to build a new social network amongst other pet owners.

Our Solution:

Petlove is a platform that delivers an advanced ecosystem that shows transparency, traceability, and creating value for pets and pet owners by using Cardano Blockchain Technology and NFT to securely deliver resources, to improve the quality-of-care pets receive, and to strengthen the value of our global pet community.

Petlove is also revolutionizing data ownership as pet owners can now be rewarded for sharing the information they collect around their pet. Everything from vet visits, to pet stores, or even pet daycares can be desirable data for the pet industry. There will be number of veterinary clinics, pet stores, and other groups that will be interested in joining our platform. This will create a hybrid e-commerce marketplace where pet owners, vendors, doctors, service providers can freely buy and sell pet products and services through an app.

We will give more details in the coming days.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Our Petlove platform is a layered solution to a number of challenges in the pet care industry. Our Petlove's core components architecture are the pet identification system, generalized document storage system and the data marketplace. With the help of Cardano, Petlove will use a combination of blockchain smart contracts and NFT to organize and store collected information and to facilitate personalized data monetization.

We will give more details in the coming days.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Factors that could cause or contribute to prevent Petlove in delivering the project successfully:

• Petlove’s reliance on one or more suppliers relies on certain technology and technology hosting providers. Petlove cannot guarantee the continued operations of those providers or the absence of service interruptions from those providers due to their operations.

• Petlove’s business plan assumes continuing growth of pet markets. If the pet markets cease growth or if their growth slows, that could adversely impact the platform.

• Changes in general economic or business conditions could adversely impact demand for Petlove’s platform and as a result it could adversely impact its performance and its ability to execute its business plan.

• Petlove’s business plan assumes certain levels of expenditures and costs. Should the actual level of those expenses or costs significantly increase, it could adversely impact the platform.

• Other catastrophic events and natural disasters, acts of war or terrorist activities, and other economic and political risks and uncertainties.

We will give more details in the coming days.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

The team estimate to deliver the proposal in eight (8) months. The details of the activities are outlined as follows:

Phase 1: Kick-off Meeting

1 – 4 Week

User Research

Strategic Partnership and Planning

Phase 2: Planning

5 – 7 Week

Business Analysis

Phase 3: Application Design

8 – 12 Week

UX Design

UI Design

Phase 4: Application Development

13 – 20 Week

Back-end Development

Front-end Development

Testing and Launching

Phase 5: Maintenance

21 – 24 Week

Monitoring & Evaluating Report

Phase 6: Marketing (Social media/ads/events)

25 – 29 Week

Informal Business Engagement

Events and Hosting to educate pe owners, vets, suppliers, informal sector businesses owners/players

Phase 7: Project Completion

30 – 32 Weeks

Finalizing & Report

A more detailed plan will be provided in the coming days.

[FEASIBILITY] Please provide a detailed budget breakdown.

Our proposal cost and budget details breakdown:

Research & Development – USD 10,000

App Development – USD 25,000

License & Subscription – USD 5,000

Marketing – USD 20,000

Product Management and Advertising – 10,000

Team fees – 20,000

Total – USD 90,000

A more detailed breakdown will be provided in the coming days.

[FEASIBILITY] Please provide details of the people who will work on the project.

Below is the list of team that will oversee and will be responsible for the whole project.

• Julius Evan P. Zapata : President and CEO, Euodoo Technologies, Inc.

·       Has more than 20 years of extensive experience within the Information Technology Solutions and Service Industry.

·       He has made significant contributions in delivering exceptional IT solutions spanning across multiple industries.

·       Over the years, he has been a Consultant on the following organizations:

·       US Agency for International Development (USAID)

·       Philippine Amusement and Gaming Corporation (PAGCOR)

·       Bureau of Internal Revenue (BIR)

·       Philippine National Oil Company Exploration Corporation (PNOC-EC) 

·       National Housing Authority (NHA)

·       Bank of Florida, a Rural Bank

·       Rang-ay Bank

·       The Straits Network

·       He holds an Undergraduate degree in Computer Engineering and Master’s Degree in Public Administration specializing in the Spatial Information Management from the University of the Philippines and ITC Netherlands.

• Alejandro P. Zapata : Head - Admin and Operations, Euodoo Technologies, Inc.

·       Has more than 20 years of experience and responsible for the administrative, operational, and responsible in marketing, building, and maintaining relationships with the operators, cooperatives and government agencies.

·       He graduated with a BS Business Administration degree at the Far Eastern University.

• Giselle P. Bantug - Business Development, Euodoo Technologies, Inc.

·       Has more than 20 years of experience in research, planning, providing administrative support, and developing significant portions of project deliverables.

·       She holds an undergraduate degree in Business Administration and received her MBA at the Ateneo Graduate School of Business in 2006.

Additional manpower like Senior Developer, System Analyst, SEO and SMO Specialist, Quality Assurance Specialist, and Sales and Marketing Specialist from our pool of resources will also be involved.

We will add more from our team.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No. We have planned to get the project to be able to meet community, financial, and organizational sustainability. The budget we are asking will be adequate in executing the project.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

We will use analytics to track our Petlove's platform progress by using the built-in software that captures data whenever users take actions such as logins, purchases, visits and summarizes everything on a dashboard.

We also have crowdsourced verification in our platform where users can verified reviews of the services, pet food products, toy, grooming products, and a lot more. The more verifications and reviews made, the more the platform is effective.

Vets and other service providers can also gain reputations about their performances.

This gives exposures to businesses that gain positive reviews made by users who transacted with the business through the Petlove platform.

A more detailed description will be provided in the coming days.

[AUDITABILITY] What does success for this project look like?

We are in a stage where Blockchain technology has introduced the world to the benefits of decentralization and is providing the infrastructure to quickly build the new economies of tomorrow. More industries are being remodeled using decentralized based ecosystem model, and the pet industry is no different. We expect a future where every pet is identifiable on a blockchain and where owners are able to access the experiences and information from the available data across the broader pet products, service, and pet care industries.

A more detailed description will be provided in the coming days.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is an entirely new proposal.

Sustainable Development Goals (SDG) Rating

SDG goals:

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Ensure healthy lives and promote well-being for all at all ages

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Reduce inequality within and among countries

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

SDG subgoals:

By 2020, maintain the genetic diversity of seeds, cultivated plants and farmed and domesticated animals and their related wild species, including through soundly managed and diversified seed and plant banks at the national, regional and international levels, and promote access to and fair and equitable sharing of benefits arising from the utilization of genetic resources and associated traditional knowledge, as internationally agreed

Strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks

Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets

Enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending

Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020

Key Performance Indicator (KPI):

Proportion of small-scale industries with a loan or line of credit

Proportion of small-scale industries in total industry value added

Proportion of population covered by a mobile network, by technology

Universal Human Rights Index (UHRI):

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