Sustainable Ecosystem Hub

[IMPACT] Please describe your proposed solution.

The solution is the creation of a social impact hub where the community can chat and discuss environmental issues and proposed solutions.

The creation of education videos and infographics on sustainable business models will provide answers to solutions, focusing on;

What the benefits are

• Health
• Nutrition
• Climate
• Society
• Environment
• Fuel production

How the process works, we develop videos to explain the underlying science and show why the process is so sustainable

Why blockchain technology is being utilised

• To reach a wide network of interested people
• Smart contact, Dapp, Web3 technologies
• Governance and DAO benefits

Real world solutions to climate issues.

The Hub will be a social environment for people to interact and become educated on social impact solutions. Providing ability to have the communities voice and concerns heard, communicate and comment with likeminded people.

Allow the Cardano community to engage and be a decentralised business providing solutions to global warming, ensure food securities, and ending malnutrition, while driving adoption and awareness of Cardano.

Educational Media

Videos and infographics will identify and explain proposed solutions to health and climate issues.

This is an opportunity for a project to help lower Cardano's carbon footprint. This project is striving towards net zero carbon output for Cardano and a profitable social impact enterprise. Carbon sequestration and ESG information will be verified with the The Blockchain & Climate Institute (https://blockchainclimate.org/) and provided to Climate Neutral Cardano (www.climateneutralcardano.org).

There is a requirement for education into this sustainable business (Benefits, positive impacts, food securities, reduced climate impact), with net zero goals the ability to strengthen food securities worldwide.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

The challenge aims to promote social media marketing and education, as well as environmental aspects of projects to be onboarded to the Cardno ecosystem. This requires the scientific education and the enabling of community building. Achieved through numerous social media platforms, Discord channels, internet forums, twitter, YouTube and blogs in the Cardano community ecosystem.

This project aims to build a self-reliant community from a seed of researchers, academics & entrepreneurs. The team has decided that after years of peer reviewed academic research and discovery, education is essential to draw attention to alternative environmental and social solutions. These solutions can be onboarded to the Cardano ecosystem by using blockchain technology to implement a social impact DAO, governance and smart contracts to facilitate internal and external operations such as, finance, transport and logistics, supply chain tracking, quality management and the ability for the purchase of physical products through Web3 technologies.

This proposed education will include,

1. Introductory videos (animated and field recordings), explaining all the benefits of sustainable algae products and production procedures.
2. Infographics
3. How the Cardano blockchain benefits from positive impact projects
4. Informative social media animations and imagery
5. Website content updates and articles which education people on the latest results, operational systems and functionality required to create a positive impact.
6. How real world sustainable projects can thrive on the blockchain

The Cardano Blockchain learning centre (www.blockchainlearning.centre) will be assisting with infographics and target audience surveys.

The microalgae industry is continually improving scientific and technical capabilities to inoculation, cultivation and production of algae-based products. The Algae Token team is leading these operational and technical improvements, assisting many of the recent fundamental improvements to technologies and processes and required for increased operations.

Videos and info graphics will also be created to demonstrate the functionality of an impact focused DAO. The education concerning decentralised autonomous governance projects is currently lacking on the Cardano ecosystem. This meets the challenge mandate by increasing the use/adoption of the cardano ecosystem.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

There is the risk of lack of community involvement, The team believes with quality, highly informative educational videos and infographics, the Cardano community and the public will understand the advantages of this project and support its health and climate focused communities, helping to spread the word of the project and the Cardano ecosystem.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

We have allocated three months to establish educational videos, infographics and community hub. The creation of a social impact hub enabling the community to chat and discuss environmental issues and proposed benefits and solutions.

This requires content creation for numerous social media platforms (Discord, Twitter, YouTube and cardano blog websites).

The videos will be easy to understand but be of a scientific nature, directed content which identifies social and environmental solutions and the benefits of this project on the Cardano Blockchain.

Educational videos and infographics will be published to social media platforms

• Discord community
• YouTube
• Twitter
• Cardano Blogs

Collaboration impact

Engage and grow a collective hub of Cardano impact projects, collaboration has commenced within the Cardano Community, including.

Cardano4Climate (https://cardano4climate.com)

SustainableADA (https://www.sustainableada.com)

Blockchain Learning Centre (www.blockchainlearning.centre)

Climate Neutral Cardano (www.climateneutralcardano.org)

Also outside the Cardano ecosystem,

The Blockchain & Climate Institute (https://blockchainclimate.org/)

These collaborations will continue to expand as the proposal matures.

Milestones

5-10 short videos on the benefits of Algae and the Cardano Blockchain – Health and environmental benefits and DAO technology advantages

Media on how to get involved - community outreach

Market focused research to obtain a better understanding target

market on Social media and in the Cardano ecosystem

Community meetings, interviews, promotional articles and project

updates.

Month 1

• Content gathering and prior art, research, and formatting, hundreds of scientif journal articles have been published by the team, these peer reviewed journal articles must be consolidated to provide the most informative data available. 
• The streamlining of peer reviewed journal content
• Identify the best educational and software to edit and produce videos and infographics
• Communication activities, create a hub where people can participate
• Website architecture and design, improve current content
• Create a Mailing list
• Cardano community engagement, interviews and blog article submissions

Month 2

• Create educational videos (3-5 short educational videos)
• Design Infographics (3 informative graphics)
• Sound recording music/audio
• Continued Communication activities
• Grow Community Hub
• Identify more social impacts, with the most suitable media platforms
• Social media announcements and advertising
• Podcast / interviews

Month 3

• Complete the creation of educational videos (2-5 short educational videos)
• Complete Infographics (3 informative graphics)
• Animation and image creation
• Community management – (introduction of Discord Moderators and affiliates)
• Update web content – latest announcement and newly created education media.
• Identify social media growth – number of views and likes on Twitter and YouTube)
• Project reporting
• Communicate outside the Cardano ecosystem to create awareness

Time has been allocated by the team to complete proposed milestones for this project. The milestones operate in conjunction with other business processes which coexist with complementary functionalities of business operations, required to complete the entire blockchain project. 

*Internal core team time allocation 1 day per week for 3 people over 3 months

[FEASIBILITY] Please provide a detailed budget breakdown.

Project development by the internal core Algae Token Team: 24 hours per week for 12 weeks (288 hours at $40/h = $11,520).

• Content research and design
• Website architecture and design
• Creation of educational videos
• Creation of educational infographics
• Communication activities
• Project reporting
• Community management

Media advice & consultancy (24 hours at $75 = $1,800)

Design consultancy (10 hours at $75 = $750)

Other expenditures (approx. $750)

• Content licencing fees
• Hosting fee

Total $14,820

[FEASIBILITY] Please provide details of the people who will work on the project.

Dylan Kreis https://www.linkedin.com/in/dylankreis/

Bachelor of Information Systems

20+ Year's experience in Information System project management, design and implementation.

Chemical Engineer

He has significant experience as a Chemical Engineer and Farm manager for a micro algae-based companies in Australia and as the Algae Energy Farm Manager for the University of Queensland. Consulting for microalgae companies in Australia and the middle east.

Dr. Skye Thomas Hall https://www.linkedin.com/in/skye-thomas-hall-858a6639/

PHD. Microbiologist

Dr Thomas-Hall has worked at the University of Queensland as Team leader of the Algae Biotechnology supervising a number of PhD, Masters, Honours and undergraduate students, all working on algae production/processing.

Skye has helped set up over 30 small scale projects in hatcheries, university operations and several larger companies, primarily based in northern America and Australia.

Dr. Swaminathan Detchanamurthy https://www.linkedin.com/in/dr-d-swaminathan-5982b115/

PHD. Microbiologist

Chemical Engineer

Dr D. Swaminathan serves in the Board of different microalgae cultivating companies which includes Seagrass Tech Pvt Ltd India., Glaukos Algae Technologies, India and Algae Australia

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Being funded would allow for growth and later funding should not be required for a similar proposal.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

An informative approach to all educational productions, the content must be easy to understand yet scientifically sound and enlightening. The content must be visually and sonically appealing, creating interest surrounding the project and the Cardano ecosystem.

KPI's,

• The access to published content thorough tracking links
• The increase in community growth, including;
• Discord community growth and participation
• Twitter followers, shares and likes
• YouTube video likes and views
• Infographics views and shares
• Reddit community engagement
• Community meetings and project updates.
• Interview and podcast feedback

Number of education videos and content produced.

Creation progress will be measured by Identifying the correct production techniques and software for the creation of educational videos, with the assistance from consulting media experts and inhouse team.

Team and community management

Education material growth (internal reporting) Team communication activates, meetings, project reporting through Gannt chart project management and goal analysis. The creation of social media campaigns meeting deadlines for content creation, media production

Communication Activities

Maintain set development KPI milestones to track progress of community growth towards the goal of 10000+ social followers and engaged community members on social media,

Task tracking

Analysis of feedback and view numbers of educational videos, web content (monthly website traffic) and social media images (Number of Qualified Leads). Maintaining goals and milestones created in documentation and review, Business meeting notes and reports to ensure deadlines are met for content creation and publishing.

Time has been allocated by the team to complete proposed milestones for this project. The milestones operate in conjunction with other business processes which coexist with complementary functionalities of business operations, required to complete the entire blockchain project. 

[AUDITABILITY] What does success for this project look like?

The success of the proposal can be recognized by the growth of the community Hub and social media shares, likes, comments and views. The target for each social media platform is as follows;

Increase Discord community, with an active community of 500+ people

Youtube views 10000+

5-10 short videos on the benefits of Algae and the Cardano Blockchain

Twitter following 1000+

Reddit community engagement

Interviews, podcasts and website blogs will be considered successful with community feedback over a time, community involvement, shares, likes comments.

Success for this proposal is the successful deployment of a social impact hub which educates people on the benefits of Algae, aiming for a community Hub with 10000 followers and participants. Encouraging social impact focused people to onboard to the Cardano ecosystem encouraging adoption.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

New Project, this proposal has not been funded previously.

Sustainable Development Goals (SDG) Rating

This project is one of the most sustainable projects on the planet, providing solutions to Food, Fuel and Climate issues currently being faced worldwide. The education on these benefits must be brought into public domain and we appreciate your support. 

SDG goals:

Goal 1. End poverty in all its forms everywhere

Goal 2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 7. Ensure access to affordable, reliable, sustainable and modern energy for all

Goal 13. Take urgent action to combat climate change and its impacts

Goal 14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

SDG subgoals:

14.2 By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans

14.4 By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics

2.1 By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round

2.3 By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment

2.c Adopt measures to ensure the proper functioning of food commodity markets and their derivatives and facilitate timely access to market information, including on food reserves, in order to help limit extreme food price volatility

7.2 By 2030, increase substantially the share of renewable energy in the global energy mix

7.3 By 2030, double the global rate of improvement in energy efficiency

Key Performance Indicator (KPI):

7.3.1 Energy intensity measured in terms of primary energy and GDP

7.2.1 Renewable energy share in the total final energy consumption

2.c.1 Indicator of food price anomalies

2.3.2 Average income of small-scale food producers, by sex and indigenous status

2.3.1 Volume of production per labour unit by classes of farming/pastoral/forestry enterprise size

2.1.2 Prevalence of moderate or severe food insecurity in the population, based on the Food Insecurity Experience Scale (FIES)

14.4.1 Proportion of fish stocks within biologically sustainable levels

14.2.1 Number of countries using ecosystem-based approaches to managing marine areas