Improve User Experience on Cardano

The future of blockchain tech is building out the experiences that users want in their lives, while leaving them in control of their info.

Experiences are built that draw a new user base that takes advantage of the underlying technology, while providing value in their lives.

The three core metrics of User Experience (UX) are usability, engagement, and conversion. Projects seeking funding from this challenge setting should measure success with these metrics:

Usability

• Time on task
• Success at task
• Perception of success
• Confusion reduction
• Recognize cues
• Navigation usage

Engagement

• Minutes of attention
• Flow state
• Initial impressions
• Depth of exploration
• Happiness and Excitement
• Total session time

Conversion

• Brand awareness
• Recommendation likelihood
• Trust factors
• Action likelihood
• Internal conversions
• Challenge brief
• Overview

The future adoption of blockchain technology depends on a steady increase of new users adopting the tools in their daily lives. To encourage this adoption, the tools built by the community will need clean, usable, understandable experiences that users without technical expertise can embrace and implement to add value for themselves. This challenge provides funding to directly address user experiences on Cardano.

Three "E's"

The overarching goal of this challenge is to promote the three "E's" that will help to grow a non-technical user base on Cardano. New tools should Entertain, Educate, and/or Excite new users to adopt the technology. Much like social media was the "killer" app that further connected users to each other, we must seek out the new experiences that users will add to their lives because it makes their lives better. This time, we'll do it without the other E: Exploitation.

Usability Metrics

Projects should build their interfaces with focus on ensuring ease of task completion. A user should want to grab this tool to solve the problem that they are experiencing, because the tool is easy to use and allows the user to complete their task. 

Engagement Metrics

Projects that embrace these metrics need to ensure that the user is there because they want to be there, not because they are locked in to the experience. Agency is important. Success in this metric could also show a reduction in engagement, if it means the user is improving their overall experience.

Conversion Metrics

Users will share tools that improve their experience. Projects that embrace these metrics should focus on improvements that users want to recommend to their peers.