Cardano Outreach - China Focus

[IMPACT] Please describe your proposed solution.

We want to hire 2 locally based persons to help facilitate delivery of our educational program to students and professors in China.

The problem is sourcing talented educators that speak (Mandarin/Cantonese). We are based in Canada and cannot reach out to these large talent pools to raise awareness of Cardano and the opportunites that exist in this space.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Hiring 2 additional team members to present our educational program (speaks about Cardano, Cardano Foundation, Emurgo and Project Catalyst, as well as demonstrating successful projects like Minswap, Cornucopias and Paribus) and onboard talent to the ecosystem is crucial to the mission of Cardano and banking the unbanked. This untapped talent pool understands what is needed (to build out solutions and use cases for Cardano and blockchain) and the restrictions of working in their respective countries (ie the local challenges).

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Our greatest difficulty with be sourcing an educator who not only speaks the required languages but that shares the same passion and understanding of blockchain technology.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Given that this is a live and running project within Catalyst the new member(s)  will integrate seamlessly with the team thanks to remote work experience and zoom.

The funding is salary for 2 month for 2 team members ($900 USD each). No additional monies are needed as it is assumed the incumbents will have a computer with internet access. We provide the content and presentation deck.

[FEASIBILITY] Please provide a detailed budget breakdown.

$900 for each educator hired for each month. A 2 month assignment (60 days). We want to hire 2 educators for this 2 month assignment. If this pilot is successful we will approach Catalyst again to request additional funding to continue this initiative. $900 for the project leader to be compensated for attending the coordinator meetings (biweekly) and preparing the necessary reports and final close out report and video and related editing, including interviewing, selection and onboarding of new educators.

[FEASIBILITY] Please provide details of the people who will work on the project.

Jeff Granger (Idea Proposer, Project Leader)

• Project Lead, Twitch Host, Idea Submitter,Consultant to Students' proposals to Catalyst, Zoom Presenter

• 20 years + Management Experience, Successful realtor and property

investor, semi-retired, able to devote full time to this project

• Contact Information: jeffgrangerbarrie@gmail.com

• Contact Information: 705-791-8655

• https://www.linkedin.com/in/jeff-g-30a144188

Steve Murray (Retired Manager of IT (IT Department, Shared Services Canada)

• Webmaster, Developer (20 years in the IT space)

• Appointment Setting, General Clerical Duties

• Contact Information: Murray255@rogers.com

• Contact Information: 705-627-4373

Mathew (@Goofy_ginger)(Community advisor)(Presenter and program content contributor)

2 New Students from a Chinese University enrolled in an accredited program related to computer science, engineering or similar discipline

• 1 will lead the DRIP Campaign and Outreach Activities and Presenter

• 1 will assist with Twitch and Zoom streams

Notes:

• We have over 750 followers on Twitter to date, we target a Worldwide Audience, targeting university students and graduates in faculties of computer science, engineering, business and Law.

• Zoom/Twitter Streams of 1 hour and 2 hours daily devoted to Lead

Nurturing/Guidance and Learning/Idea Submissions (Catalayst proposal support/advice to student proposers, a full time commitment

• Proposer is a university graduate and can quickly connect to the various student

associations, graduate student associations and others affiliated to the

learning institutions.

Expected Launch: Already Launched!

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Depending on the success of this pilot we may approach Catalyst for further funding to continue to reach more students and onboard them to the ecosystem.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

We will provide regular reporting to Catalyst via Coordinator and we will require that the 2 new recruits participate in the final report video.

A separate Wallet for this Fund will allow for tracing of payments to ensure the intergrity of the project.

Internally, our target is to have each presentation have 50 students. The students are already qualified for fit as they are within the scope of computer science (developer) and or business and law, areas where the Cardano Ecosystem lacks talent.

Our goal is to measure number of students engaged, number of referrals to Catalyst and we want to create new feedback loops to continue to engage our community by introducing innovative communications channels such as Tiktok. (launching CardanoMinute on TikTok)

Currently we have delivered sessions to 3,400 students, referred 40 projects of which 3 have been funded. We did not have the time or people to measure how else the balance of the 3,400 participate (are they token holders, still within the ecosystem, still seeking additonal info? We did poll 100 participants to provide feedback on how we did and we discovered 20 students actually took the Emurgo Blockchain course, perhaps more took it that we do not know of! As this project grows we need to create better feedback loops to understand how to better nurture these students.

We will measure average students engaged per session and provide better metrics as the project evolves.

[AUDITABILITY] What does success for this project look like?

The lifecycle of this particular project is 60 days from funding. Success is defined as educating the students and driving talent to Project Catalyst as proposers or to provide metrics on how the balance of the people engaged participate or not in the ecosystem (via feedback loops, etc, token holders, SPO operators, local hub creation etc.)

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

CardanoOutreach has been funded in fund4/6/7/8 and the most recent proposal can be found here:

https://cardano.ideascale.com/c/idea/384543