Promoting Japanese Content Abroad
Problem
Cool things are happening in the Japanese Cardano Community everyday - but many western audiences are unaware. English coverage of Cardano in Japan tends to favor speculation over community activity.
Solution
From on-site, in Japan - we will create original content and partner with existing creators to help share the message of the Japanese Cardano Community with the English speaking world.
Total to date
This is the total amount allocated to Promoting Japanese Content Abroad.
[IMPACT] Please describe your proposed solution.
Why we are in a unique position to approach this challenge:
- We live and work in Japan.
- We are already active members of the greater Japanese Cardano community.
- We are already partnered with Japanese content creators.
Why have chosen to approach it in this way:
- The more we learn about Cardano in Japan, the more we want to share it.
Who our project will engage:
- Western audiences and English speaking fans of Cardano and Japan.
How our project will be implemented:
- We will establish a homepage for English news and content relating to Cardano in Japan.
- We will establish SNS channels for English news and content relating to Cardano in Japan.
- We will provide English copywriting for original blogs and articles.
- We will provide translations for partner blogs and articles.
- We will provide translations, subtitles, and editing for partner photos and videos.
What we will produce:
- We will create an English language online hub for fans of Cardano and Japan to consume informative and entertaining content.
What will happen:
- The Japanese Cardano Community, along with their respective projects, will be able to grow their audience abroad.
[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.
As newcomers to Catalyst just a few short months ago - we've been greatly excited by and impressed with the activities of the community here in Japan.
Having now become community members ourselves, we want to support the existing and ongoing efforts by garnering as much awareness for them as possible.
[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
Here in Japan, public perception and its nuances play a major part in business, politics, and everyday life.
There may be participants in the project for whom appearance and reputation becomes a concern.
Therefore, we may encounter challenges relating to the disclosure of information and/or identities.
[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.
3 month timeline:
1st Month
Perform an inventory of existing Japanese-only content
Perform an audit of existing web traffic ( SEO, SNS )
Purchase a domain, server, and establish a homepage
2nd Month
Translating Japanese-only blogs and articles into English
Translating, editing, and subtitling Japanese-only videos into English
Creating original blogs, articles, and video content in English
Populating the homepage with content
3rd Month
Promoting the content through SNS and SEO campaigns
[FEASIBILITY] Please provide a detailed budget breakdown.
Web Development
$2,000.00
Copywriting
$2,000.00
Seo Marketing
$1,000.00
SNS Marketing
$1,000.00
Translation
$2,000.00
Video Editing
$2,000.00
Total
$10,000.00
[FEASIBILITY] Please provide details of the people who will work on the project.
Nick Clarke
https://www.linkedin.com/in/nickclarkeeggworm/
Nick is an international marketing professional and creative who specializes in events, marketing, and PR. Over the past decade, he has established strong and lasting relationships with clients, associates and partners stretching across a variety of industries.
[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.
We are passionate about both Japan and Cardano.
As long as there is a Project Catalyst, we will remain involved in the community.
[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?
Yes[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?
Yes[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?
1st Month
Reports detailing an inventory of existing Japanese-only content
Reports detailing an audit of existing web traffic ( SEO, SNS )
Reports on web development progress ( number of Git commits to codebase )
2nd Month
Reports detailing number of blogs and articles translated
Reports detailing number of blogs and articles written
Reports detailing number of videos translated
3rd Month
Reports detailing traffic through SNS and SEO campaigns ( number of views, percents of increase )
Upon Completion
Reports detailing the growth in overall reach ( Page views, clicks, SNS engagement )
[AUDITABILITY] What does success for this project look like?
Success for this project is articulately communicating the message of the Japanese Cardano Community to western and English speaking audiences.
[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.
This is a new proposal.
Team
Eggworm as an agency has spent over a decade establishing valuable working relationships between brands, companies and communities in Japan. We create experiences that empower our partners and bring their brand stories to life.
