For Cardano, Accountants & Lawyersl

[IMPACT] Please describe your proposed solution.

• The global blockchain market has been projected to grow from $7.18 billion in 2022 to $163.83 billion by 2029, at a CAGR of 56.3%. Unfortunately, the rate of professional accountants and lawyers is not expanding at the same rate. Trellis Enterprise Holdings (Trellis) will be expanding our courses and running professional development courses. 
• We will upskill our qualified lawyers and accountants in Zimbabwe and the SADC region and introduce blockchain literacy. 
• We will run marketing campaigns to attract professionals in these fields focusing on Zimbabwe and other SADC countries. Our campaign will be based on data we collated from a previous professional development campaign.
•  Trellis Training intends to partner with Dope Crypto and Dash Stone Advisory LLC in the development and delivery of the accounting courses. Our partnership with FLUID7 has engaged us in the process of being able to deliver our courses on the GeniusU platform, which has 4 million subscribers. We have engaged WADA and are in the early stages. We anticipate forging a mutually beneficial partnership. 
•       We anticipate running 12 courses every 4-6 weeks in the first year and we anticipate engaging up to 900 students. Please note that this is a conservative estimate. We anticipate that we will not only attract new graduates but also existing professionals. We believe that this will not only help to reduce Zimbabwe's 80% unemployment rate, but will also ensure the Cardano Ecosystem thrives.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Project Activities

• Identify current industry standards in terms of legislation, software and blockchain technology being used. 
• Engage relevant employees for, front and back end developers for the creation of the course content and its delivery.
• Market course in Zimbabwe and throughout the SADAC region. 
• Engage local authorities and government, offer discounts to any civil servants who sign up for our courses to encourage participation at a governmental level and introduce Cardano at a local government level.
• As part of the marketing we will offer a financial reward for any referrals made and students enrol as a result. This will widen our marketing reach and give locals an opportunity to generate an income through word of mouth.
• After the students have completed the course, we will offer CV writing courses and provide them with training for virtual interviews to help them become more employable. When they have completed our courses we will transfer them onto our Trellis BPO system ready to be outsourced. 

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

• Professionals who are more mature sign up not being capable of navigating the software due to their lack of computer literacy skills. It can be resolved by requiring a certain level of computer literacy as a prerequisite for enrolling in the course. We could offer separate courses aimed at building confidence to those who are struggling.
• The delivery of a class could be affected by power outages - We can ensure the offices we are operating from have backup generators or we can invest in a solar-powered generator.
• The students logging in remotely do not have a strong enough internet connection. We can offer students the option of attending our classes on our premises where there is a secure internet. If they are local We can offer students the option of attending our classes on our premises where there is a secure internet and access to electricity.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Our Milestones

Phase 1

4 Weeks 

• Engage course developers and research market 
• Begin course development

2 - 6 weeks 

• Record any necessary content which relevant to the course program
• Purchase various software packages required
• Install necessary infrastructure to ensure a stable internet connection and power outages don’t affect course delivery.
• Research and identify target markets.

3 - 8 weeks

• Prepare marketing campaign, via social media, create marketing promotional material and video
• Engage local stakeholders including local government authorities focusing on job creation and promoting economic growth
• Introduce Cardano and raise blockchain awareness to all stakeholders and encourage them to join the community and take advantage of the catalyst funding program.
• Training begins 

Week 4

• Retrospective reporting 
• Begin the planning for the next course
• Restart process

If we are successful we will be looking to launch our next course by the end of August / September 2022

[FEASIBILITY] Please provide a detailed budget breakdown.

Long term funding strategy

Phase 1 - month 1-2 

• Travel Budget & Accommodation budget. $3,600
• Course development - $44,015
• Business outreach - $3000

Phase 2 - month 2-8 

•  Purchasing enterprise resource planning (ERP) Software - 17,568 
• Onboarding and admin - $4000 
• Marketing - $7000

Launch 1 Q2 in 2023

Detail budget breakdown

•  Travel Budget & Accommodation budget. $3,600 - ( The company directors need to be on the ground )
• Course development - $44,015 ( to ensure we attract skilled talent )
• Business outreach - $3,000 
• Purchasing enterprise resource planning (ERP) Software ( this reflects one years subscription of the latest accounting software we will be training with and legal resources, including systems that support crypto and blockchain technology) - 17,568 
•  Please find the breakdown below :
•  1. Quickbook online - desktop with hosting - 10+ user user -$150 per month total $1,800 yr subscription
• 2. Sage 50 Accounting - monthly subscription - $185 per month x 12 total $2,160 for 1 yr
• 3. xero -$60 per month for 10­ + users for a year total is $720
• 4. Oracle Netsuite -$999 per user per month total $11,988
• 5. Zoho books - $360 year
• 6. Freshbooks - $45 per month total per yr $540
• Onboarding and appraisal admin - $4000 (to ensure secure infrustration to ensure und
• Marketing - $7000
• ( Digital campaign to reach within the SADC region

• Total $79,183 Funding being requested

[FEASIBILITY] Please provide details of the people who will work on the project.

• Pearl Allen - CEO & Founder of Trellis Enterprise Holdings LTD
• British - Zimbabwean Heritage
• Barrister (20+ yr. legal experience) included running a practice 
• Business owner

• Ngwari Mandrup - Director of Trellis Enterprise Holdings LTD
• Zimbabwean - Born in Mozambique, raised in Zimbabwe and The United Kingdom
• Studied Law (LLB) - experience as Corporate Affairs Manager, worked in Zimbabwean at a government level in compliance setting up Community Shareholding Trusts in all ten provinces.
• Business owner

• Brian Dzingai - CEO & CFO of Dash Stone Advisory LLC and Dope Crypto
• Zimbabwean - American 
• Born & raised in Zimbabwe
• CFO (10 + Year experience in the account sector) with a registered company providing services within the crypto industry 
• Business owner

• Brenda Kamoto - Trellis Enterprise Holding Finance, Strategy and Courses Manager
• Zimbabwean
• Born in Zimbabwe, studied Finance and Accounting in the United Kingdom. 
• Worked years for Old Mutual Ltd as a Group strategy & Reporting Manager
• Project Management Consultant

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes. It will be an honour and privilege to share our journey and the lives we have touched while securing the sustainable growth of the Cardano ecosystem, especially as Africans.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• 120 trained lawyers and accountants trained to global industry standard 
• 70 -90 and lawyers capable of leveraging smart contracts (Marlowe) and well versed in the blockchain financial and legal legislation and systems. 
• 90 to Outsource these professionals globally within the blockchain community and outside
• Appx 2% - 5% growth in the Zimbabwean economy helping sustain economic growth within Zimbabwe by number of while retaining the skills and individuals talent
• 85 lawyers and accountants paid at market rate wages
• Our internship programme is expanding and the intern's first working experience being within the blockchain industry gives them a global competitive edge.
• Reaching accountants through out the SADC region on our courses
• Seeing these accountants and lawyers joining the Cardano community and growing it.

[AUDITABILITY] What does success for this project look like?

• Our internship programme is growing and expanding and exposes them to the blockchain industry as their first working experience. This will give them a global competitive edge and shape tomorrow's African leaders and entrepreneurs.
• Reaching accountants throughout the SADAC region through our courses
• Seeing these accountants and lawyers joining the Cardano community and growing it.
• Interns are inspired and help facilitate their joining the Cardano ecosystem and catalyst project.
• Within 6 months-1 year, we will be able to fully finance ourselves as a business via our training course.
• We will be able to certify within 6 months to 1 year of running them with universities and recognised and relevant accounts and legal bodies.
• Having a yearly turn over of a minimum of 50-100 lawyers and accounts employable within the Cardano ecosystem and blockchain industry.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

No. This is our first time in the community and our first time submitting a proposal

Sustainable Development Goals (SDG) Rating

SDG goals:

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Reduce inequality within and among countries

SDG subgoals:

Encourage official development assistance and financial flows, including foreign direct investment, to States where the need is greatest, in particular least developed countries, African countries, small island developing States and landlocked developing countries, in accordance with their national plans and programmes

By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

Key Performance Indicator (KPI):

Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

Total resource flows for development, by recipient and donor countries and type of flow (e.g. official development assistance, foreign direct investment and other flows)

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