[VNEconomics Academy] New approach to promote Project Catalyst

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Co-proposers and additional applicants

Just only main applicant

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Make a market report with professional methodology, create rich media material & implement these in multi-channels (including local media) to make Project Catalyst approach people as much as possible

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

• Methodology of report
• Questionnaire of report
• Result of report
• Promotion materials of report (slide, banner, video promotion,...)

[METADATA] Horizons

[SOLUTION] Please describe your proposed solution

Project Catalyst needs to appear in many local media (crypto and non-crypto) such as newspapers, magazine to approach new people instead of focusing on telegram, Twitter, discord, or YouTube.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

I. PROPOSED SOLUTION

Phase 1: Create a professional Market Report about Project Catalyst

• Literature review: Review theory, documents about Project Catalyst
• Make a survey with people who used to take part in Project Catalyst in Vietnam about their thoughts and expectations about Project Catalyst
• Analysis results of the interviews using Descriptive Statistic methodology.
• Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of Project Catalyst in Vietnam

Phase 02: Produce suitable Content for each communication channel (including local public mediums)

Objective

• Introduce the project, goals, and the stage of it
• Provide information, educate knowledge, and raise awareness in the community about Project Catalyst

Target Audience: Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam

1. Contents for General communication about the project:

Objective: General communication about the project:

Content

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Content for Communicating knowledge, raising awareness

Objective

• Education of Knowledge
• Raise awareness
• Influence and modify behavior

Content:

• Synthesis market report
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the market report
• Social media publication, cognitive education podcast (according to market report)
• In-depth article: PR article, web content, SEO content (according to market report)

Phase 03: Deliver content to multichannel

1. Press channels

Target audience: non-crypto users

Content using:

• Synthesis market report
• In-depth article (according to market report)

For example:

• https://baolongan.vn/75-nguoi-tham-gia-thi-truong-tien-ma-hoa-co-trinh-do-dai-hoc-tro-len-cardano-market-report-a141576.html 
• https://baodanang.vn/can-biet/202209/uptrend-la-thoi-diem-nhieu-nguoi-moi-tham-gia-thi-truong-nhat-cardano-market-report-3921811/ 
• https://baotuyenquang.com.vn/kinh-te/tai-chinh-thuong-mai/tai-chinh-phi-tap-trung-la-linh-vuc-se-phat-trien-trong-tuong-lai-cardano-market-report-163488.html 
• https://baodongkhoi.vn/blockchain-cardano-duoc-phat-trien-dua-tren-viec-ung-dung-cac-nghien-cuu-khoa-hoc-cardano-maket-re-19092022-a105445.html

2. Crypto Community channels: 

Target audience: crypto users

Content using

• Synthesis market report
• Media video introduction about the market report
• Social media publication, cognitive education podcast (according to market report)

For example:

Introduce about report in Vietnamese in Cardano forum

https://forum.cardano.org/t/bao-cao-th-ng-nien-cardano-t-i-th-tr-ng-vi-t-nam/107397

Introduce about report in English in Cardano forum:

https://forum.cardano.org/t/cardano-annual-market-report-in-vietnam/107398

Introduce about report in Vietnamese in Telegram

https://t.me/BlockchainDEco/1493 

https://t.me/Cardano_ECO_VN/55777 

https://t.me/CardanoVietnam/211250 

https://t.me/digikigai/17697 

https://t.me/c/1541703631/1232 

https://t.me/vietnameasterntownhall/7887 

https://t.me/cardanocoffee/173 

https://t.me/blockchainhoi/11549 

https://t.me/StakingADA/88978 

https://t.me/cardano2vn/783 

https://t.me/TIGERViewVN/22128

Introduce about report in English in Telegram

https://t.me/c/1273206822/3580 

https://t.me/CatalystCommunityAdvisors/46132 

https://t.me/FilmandMediaF8Challenge/252 

https://t.me/catalystproposers/8712 

https://t.me/ClimateChange_THEChallenge/9210 

https://t.me/easterntownhall/1052

Introduce about report in Vietnamese in Facebook

https://www.facebook.com/vneconomics/posts/pfbid0mcRPknwdVENCuGB6oBQWwrCrPD9PYsrQgGRfsRH4tHrXVPSXF1CzDJL4W9pHeZXsl 

https://www.facebook.com/groups/blockchaindeco/permalink/5452882378139174/ 

https://www.facebook.com/groups/cardanoviet/posts/608057744188762/ 

https://www.facebook.com/groups/adavn/permalink/5680945858611398/ 

https://www.facebook.com/groups/ada.holder/posts/2090075328050511/ 

https://www.facebook.com/groups/vietnamhrblockchain/permalink/819115282418652/ 

https://www.facebook.com/groups/vietnamesecardanocommunity/permalink/609547333982404/ 

https://www.facebook.com/groups/hextravn/posts/1758030724573669/ 

https://www.facebook.com/groups/cryptomarketing.thucchien/posts/1265629354197671/

Introduce about report in English in Facebook

https://www.facebook.com/groups/463431444733529/posts/752123992530938/

Introduce about report in English in Twitter

https://twitter.com/ThanhTung78/status/1568985089194983428?s=20&t=0kqRWgmX0PD363ZsSSvuWg

Introduce about report in English in Linked In

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-vneconomics-activity-6974541296065556480-l57o

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-2022-vietnam-activity-6974585929499906048-dw78

3.Author’s channels

For example:

Landing page to Download Report:

https://vneconomics.com/cardano-annual-market-report/

4.KOLs

Ask KOLs to share the market report

5.Webinar, Workshops, seminars,..or Online Advertise Campaigns

Content using: File Presentation (PPT, PDF)

II. Methodology to create Questionnaire

1.Goals of questionnaire

Make a survey with people who used to take part in Project Catalyst in Vietnam about their thoughts and expectations about Project Catalyst

2. Some of the content Ideas for our questionnaire

Section 1: Demographics of Investors

• Gender
• Age
• Country
• Education
• Job
• Year of experience in the Crypto Market
• Year of experience in Cardano
• Year of experience in Project Catalyst
• Main channels to get information and news from Project Catalyst
• Favorite community activities of Project Catalyst
• Which roles in Catalyst (Proposer/Community Reviewer/Voter)
• ...

Section 2: Project Catalyst Evaluation

A. For Proposers

B. For Community Reviewers

C. For Voters

Section 3: Expectations on Project Catalyst

A. For Proposers

B. For Community Reviewers

C. For Voters

3. Context survey

• People who used to take part in Project Catalyst in Vietnam

4. Object to report

Make a survey with people who used to take part in Project Catalyst in Vietnam about their thoughts and expectations about Project Catalyst

5. Data Collection

5.1. Secondary data resources

• Project Catalyst Guideline
• Project Catalyst discussion or report in Cardano Forum

-> Create a Questionnaire

5.2. Primary data resource

• Conduct a survey with people who used to take part in Project Catalyst in Vietnam
• The survey will be implemented online

6. Methodology

6.1. Method design

• The study includes a Descriptive Statistic Method

6.2. Sample method

• We will send a survey to 150 Vietnamese who used to take part in Project Catalyst

6.3. Data analysis method

Descriptive Statistic analysis with collected data

7. Reference:

(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/ )

(2). Cryptocurrency Market Size, Growth & Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• Full-time Lecture at Nguyen Tat Thanh University
• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&hl=en
• MBA degree, ex-KPMG
• Funded Proposer in fund 8, 9: Cardano Annual Market Report & Cardano Forest - blocktree.asia
• Cardano Community Advisor (Fund 8,9,10,11,12)
• Drep Cardano: https://linktr.ee/vneconomics
• 08 years of experience in Marketing
• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
• 04 years of experience in the Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Co-Founder https://blocktree.asia/en/ (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

*Milestone 01 - create a questionnaire for the market report (02 month)

Timeline: 01st & 02nd months after funding

Key Tasks

• Review the theory, the document of the project catalyst (01 months)
• Create a questionnaire (01 month)

Outputs:

• The questionnaire used for the survey of people who used to take part in Project Catalyst

Acceptance Criteria:

• The questionnaire has specific questions used for descriptive statistic

*Milestone 02 - Conduct a survey (01 months)

Timeline: 03st months after funding

Key Tasks

• survey the people who used to take part in Project Catalyst in Vietnam (02 weeks)
• Analysis results of the survey (01 week)
• Propose some actions based on the result of the survey (01 week)

Outputs:

• 100 people who used to take part in Project Catalyst will join the survey
• The market report summarizes the results of the survey
• The market report summarizes some actions based on the results of the survey

Acceptance Criteria:

• A questionnaire with full-answer
• The document was written in the methodology criteria and scanned by Turnitin software to make sure no duplicated content (under 30%)

*Milestone 03 - create a multi-content base on the market report (02 month)

Timeline: 04th, 05th months after funding

Key Tasks

• Contents for General communication about the project (01 month)
• Content for Communicating knowledge, and raising awareness (01 month)

Outputs:

• Key visuals (Banner, video, landing page),
• PR article about the project
• Synthesis market report
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the market report
• Social media publication (according to market report)

Acceptance Criteria:

• Banner: 01 unit
• Video introduction: 01 unit
• PR article: 01 unit
• File presentation (PPT, PDF): 01 unit
• Landing page: 01 unit
• Synthesis market report: 01 unit
• Content for social media post: 01 unit

*Final Milestone - deliver content in multi-channels (01 month)

Timeline: 06th months after funding

Key Tasks

• Send market report to all channels as much as possible (01 months)

Outputs:

• Number of downloading this market report
• Number of Booking Newspaper accepted to publish this market report
• Number of Webinar (or Online advertising campaigns) to introduce this market report
• Number of reaches, views, shares, and comments on Social media
• Author's channel performance

Acceptance Criteria:

• Number of downloading this market report: 100
• Number of Booking Newspaper accepted to publish this market report: 10
• Number of Webinar (or Online advertising campaigns) to introduce this market report: 01
• Number of reaches, views, shares, and comments on Social media: 1000 engagements
• Author's channel performance: 1000 engagements

[RESOURCES] Who is in the project team and what are their roles?

Lead of the Project: Tung Tran

• Full-time Lecture at Nguyen Tat Thanh University
• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&hl=en
• MBA degree, ex-KPMG
• Funded Proposer in fund 8, 9: Cardano Annual Market Report & Cardano Forest - blocktree.asia
• Cardano Community Advisor (Fund 8,9,10,11,12)
• Drep Cardano: https://linktr.ee/vneconomics
• 08 years of experience in Marketing
• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
• 04 years of experience in the Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Co-Founder https://blocktree.asia/en/ (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

The total budget of the project is 18,500 ADA with 04 Milestones

(rate: 1 ADA = 0,4 USD)

*Milestone 01 - create a questionnaire for the market report (02 month): 6,000 ADA

Research Activity (Find and purchase documents, data, and research paper)

60h * 100 ADA = 6,000 ADA

(60 hours working and 100 ADA/hours)

Milestone 02 - Conduct a survey (01 months): 3,000 ADA

Survey Activity (send a questionnaire and collect at least 100 samples)

30h * 100 ADA = 3,000 ADA

(30 hours working and 100 ADA/hours)

*Milestone 03 - create a multi-content base on the market report (02 months): 6,000 ADA

Communication activities (Graphic design: using an infographic and video to introduce the market report)

60h * 100 ADA = 6,000 ADA

(60 hours working and 100 ADA/hours)

*Milestone final - deliver content in multi-channels (including local publish mediums) (01 month): 3,500 ADA

Booking Newspaper (Booking famous and popular in Vietnam to publish this market report)

5 * 500 ADA = 2,500 ADA

(estimate booking 10 slots, each slot costs 300 ADA)

Make a webinar or Online advertising campaigns to increase audience knowledge about this market report:

1 * 1000 ADA = 1,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• This cost can make people who want to join Project Catalyst have an overall and reliable reference to get knowledge, and it may affect the decision to invest time and effort in this field.
• This cost can raise awareness of Project Catalyst for a lot of people
• This cost will encourage Vietnamese researchers to conduct more academic research on the Cardano Blockchain