[DLC] Cardano Ecosystem Growth - Short Form Video Marketing

[GENERAL] Name and surname of main applicant

David Orr

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

All video content will be fully accessible under a Creative Commons license. This will encourage collaboration, allowing others to modify and enhance our content for broader reach.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All video content will be fully accessible under a Creative Commons license. This will encourage collaboration, allowing others to modify and enhance our content for broader reach.

[METADATA] Horizons

Education

[SOLUTION] Please describe your proposed solution

My approach is to develop a series of captivating short-form videos that break down important concepts within the Cardano ecosystem, including staking, governance, and decentralized applications. These videos will cater to newcomers by presenting complex topics in an accessible and visually engaging format. By distributing the content across social media platforms, the aim is to reach a larger audience, introducing blockchain technology to those unfamiliar with it. The primary objective is to boost awareness and encourage greater adoption of Cardano.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This proposal is designed to support newcomers entering the ecosystem. Impact will be tracked by analyzing metrics on video-sharing platforms like YouTube and X

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have nearly a decade of experience creating content that resonates with audiences and have been known in the cardano ecosystem since 2020 and produced some of the highest viewed videos for the IOHK YouTube channel.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Development/Content Planning

Outputs:

• Finalize scripts for 30 short-form videos, ensuring simplicity and ease of understanding for new users.
• Research and development of an outline covering key topics.

Acceptance Criteria:

• A detailed outline of 30 video ideas will be created, focusing on important aspects of the Cardano ecosystem.

Evidence of Completion:

• Links to the finalized scripts and content outline will be shared to confirm milestone completion.

Production/Editing

Outputs:

• Creation of 10 high-quality short-form videos
• Videos will be optimized for distribution across social media platforms, including YouTube and X.

Acceptance Criteria:

• The completed videos will be published on the David likes crypto YouTube channel and X profile.

Evidence of Completion:

• Links to the first 10 short-form videos will be provided on YouTube and X as proof of milestone completion.

Launch/Analysis

Outputs:

• Release of the next 10 videos on X and YouTube

Acceptance Criteria:

• These videos will be made available on the David Likes Crypto YouTube channel and X profile.

Evidence of Completion:

• Links to videos will be provided on YouTube and X as evidence of milestone completion.

Final Milestone: Video Production Completion

Outputs:

• Release of the final 10 short-form videos, enhanced with professional editing and motion graphics to increase viewer engagement.
• A detailed Close Out Report along with a corresponding Close Out Video.

Acceptance Criteria:

• The last 10 short-form videos will be produced.
• These videos will be published on the David Likes Crypto YouTube channel and X profile

.

Evidence of Completion:

• Links to the last 10 short-form videos on YouTube and X will be provided as proof of milestone completion.
• A link to the Close Out Report and Close Out Video will also be included.

[RESOURCES] Who is in the project team and what are their roles?

David Orr - Content Creator and Marketer (former content creator at IOHK)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Proposed Budget:

Content Creation - 35,000 ADA

Motion Design - 25,000 ADA

Video Editing - 35,000 ADA

Sound Design - 5,000 ADA

Total Cost: 100,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for this project has been carefully structured to reflect the value it brings to the Cardano ecosystem. Costs have been assessed based on necessary expenses for video editing software and content creation.

By completing this project, we aim to deliver educational content to a broader audience, effectively onboarding more individuals into the Cardano ecosystem.