New Members Engagement 2- AIM

[IMPACT]

This proposal is a continuance and an extension of Fund 7 proposal Easy Engagement - New Members - AIM https://cardano.ideascale.com/c/idea/381856

Phase 1 status (as of the submission date of the proposal):

• The proposal plan is on track with the research and analysis phase
• We conducted sync meetings with related catalyst projects to align efforts and integrate the new development needed with the platform that is already under development (Proposals Mentors Marketplace -Cont https://cardano.ideascale.com/c/idea/369749)
• The UI and UX was assigned as well the development team
• Initial interviews are being conducted with new members and proposers to analyze their needs

As stated in the initial proposal:

“The goal is to finish an initial working version in 3 months which could generate the POC and already bring value to new members and proposals.” 

This is on track

“Following the POC, the next phase will include marketing activities to promote the platform as well as maintenance & improvements. We will work together with affiliate proposals’ teams (more below) to facilitate the technology integration within complimentary community platforms. We are also considering revenue opportunities (i.e. fee for matching) with the objective to make the platform self-sustained.”

This is also on track as we are coordinating with the Proposal Mentor Marketplace (PMM) teams. We will also be working together on the business model so the initiative could become self-sustainable. This could include a basic fee from funded proposals as well as success fee parameters. 

“A matching platform would also support a more targeted approach for onboarding more members/mentors/accelerators networks into Catalysts based on analyses of tasks requested by funded proposals such as regional focus/industry/stage of activities. Such a database could be connected for example to a bigger corporation with Seedstars.com and connect with their mentor network (which is not yet part of their 7 proposals for Fund 7).”

We are conducting ongoing discussions with entities onboarding them to Catalyst. Seedstars.com are one example and they got funded with 3 proposals in Fund 7. We are involved with ongoing discussions on how to onboard a company like Seedstars and their mentor network in collaboration with IOG and Catalyst teams as well as connecting to various relevant communities such as Wada. Through this process, which includes 2-3 weekly meetings for the last month we are also learning on the touch points and how to engage and onboard mentors and mentor networks. 

This current phase 2 will continue the work and aim to integrate some of the learning into the technology platform we are developing. For example opening a company and providing them the tools to communicate and onboard their mentor networks 

Solution (as described in initial proposal):

This proposal is focusing on matching the needs of the funded projects with NEW members of the community. As the catalyst community is growing fast, the ability to help projects with various needs is also growing. The amount of information a new member needs to grasp can be overwhelming and time-consuming, which limits members' involvement. Members could learn more by actually doing tasks, feeling helpful, and integrating faster into the community.

Let's make it easier for newcomers to participate and support the community efforts.

The following are examples of some of the tasks we foresee the platform can facilitate to match:

- Task 1: Join the team.

   The project needs a B2C social media expert, 50% capacity, part of the proposal budget

- Task 2:: Brainstorming session about the proposal tech development.

   1 hour, a blockchain developer

- Task 3: UI/UX expert

   One week workshop

- Task 4: Network connection.

   For proposals looking for pilot leads or leads to relevant investors

- Task 5: Legal support.

   An international lawyer, one hour per week, support for funded proposals

The Solution of phase 1 includes

1. A task generator to be used by funded proposals

2. Tasks centre - where all tasks are presented and can be filtered

3. New members expertise - the platform for new members to add their expertise and availability

5. Communication between members and tasks owners

This proposal focus:

Once funding for this proposal will be approved POC should be completed. 

This proposal will then focus on:

• Scaling usage through communication to new members
• Promoting the link to the platform in multiple channels
• Meetups for new members
• Breakout rooms at the multiple town halls and community meetups   
• Providing informative and educational resources
• In collaboration with the Catalyst school
• New features to cater for multiple users such as companies - this part will get some focus for this proposal. The team already started onboarding few mentors and accelerator companies which will serve as the learning for this phase
• Seedstars.com
• Accelerate2030.net  
• Technology improvements from POC learning 

“How might we make it faster and easier for new Catalyst members to take on suitable roles and responsibilities in 2022?” 

 This is obviously the core of the suggested solution 

“What does success look like? A well-oiled open innovation platform where people fulfil roles that are meaningful for them and that contribute to shared success.”

The matching platform will increase the support points between members and projects. It will reduce the time that passes between a new member registering to catalyst and actually supporting projects. It will make members feel they are playing an important role whilst contributing to the community. Key Metrics to measure

General onboarding:

• TownHall attendance - we will conduct post Town Hall meeting inviting new members (also in LATAM, Eastern & Western Hemisphere, and Africa TH) 
• Catalyst School session attendance - we will work closely with Catalyst school for content and to direct new members 
• Swarm session attendance - part of post Town Hall meetups
• Applications to leadership positions (e.g. Circle) - will be added as potential tasks to do for newcomers

Innovation process:

• Number of referrers  
• Reduction in the number of unprepared proposals
• Growth in the number of 4-5 star proposals
• Growth in the number of Community Advisors and Veteran Community Advisors
• Percentage of proposals with Excellent assessments
• Growth in the number of voters
• Growth in total number of votes given

All of the above KPIs could be achieved through the integration of the new members platform to the Proposal mentor marketplace platform. Part of the reason working together is valuable.

There will be challenges on the way to success, here are some:

Challenge 1 - getting attention from the community

This will be a key challenge and key success factor as we need to attract new members or members that are less active as well as the funded proposals. This proposal phase will directly focus on this challenge through educational materials and promotion activities.

Challenge 2 - getting the UI right and communication

The UI for tasks as well as for member profiles is very important to make sure the process gets adoptions. Making it simple and easy to use. We have selected a strong product team with which we are already collaborating on other proposals so we increase efficiency.

Challenge 3 - ongoing operation

Once POC is successful, we need to guarantee the ongoing operation through integration with other platforms, more funding and revenue opportunities. Also here we will mitigate this risk by working together with Proposal Mentor Marketplace and will evaluate other platforms as well.

[FEASIBILITY]

Roadmap: Based on phase 2 objectives presented above the roadmap will be as follows: 

1) Communication

1. Preparing information and knowledge sharing materials 0-4 weeks 
2. Set up communication channels including discord, youtube and telegram 0-4 weeks
3. Meetups & Breakout rooms: from week 2 - 
4. Integration with community platforms such as Ideascale and various AIM solution https://cardanocataly.st/

2) Development 

1. Development implementation
2. UI/UX improvements 
3. New features 

The goal is to finish phase 2 in 3 months and provide value to new members' proposals and for the community. We will evaluate the next phase and needs, if any, through this process. 

KPIs and deliverable as presented in Proposal 1 (the proposal got funded early March and we are now in month 1):

# of tasks being generated

- 3 months: 25 tasks

- 6 months: 100 tasks

- 12 months: 400 tasks

# of community members adding expertise and availability to their profile

- 3 months: 30 members

- 6 months: 150 members

- 12 months: 1,000 members

# of matching between profiles and tasks

- 50% of tasks will have a match

# of actual tasks done related to funded proposals

- 25% of tasks will get support by new members

Progress indicators based on the timeline above will include:

- Good participation by funded proposals in the analysis phase

- Establishing a list of potential tasks

- Completing the first UX sprints

- Development document

- Ready for POC

- Feedback and improvements

- Next phase detailed plan and business model evaluation

Additional KPIs and deliverables Phase for this proposal:

 - evaluating 3 companies onboarding process

- meetups (including in SWARM) and breakout rooms

- communication channels

- integration of links to at least 2 systems

- Relevant educational materials

- active new members in Catalyst activities and positions

Budget:

- Project lead & community & New Members - 2 leads x USD1000 x 3 months = USD 6,000

- Preparation of knowledge content for promotion = USD 2,000

- Management of social channel and meetups (Over 10) USD1,000 x 3 months = USD 3,000

-1 Senior Developer (Lead) - USD 4.500 per month for 2 months = USD 9,000

- 1 Developer - USD 3,000 per month x 2 months = USD 6,000

- 1 UX/UI (30%) - USD1,000 per month x 2 months = USD 2,000

AIM Support and advisory: 1,000 USD

The Cardano AIM (Assembly of Inspired Masses) is a community guild of builders, creators and doers. They will be providing expert advisory, help to promote the tool and support to be able to better integrate our tool with the existing ecosystem.

Total Budget USD 29,000

• Alex has 20+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high-performance teams to deliver products that customers love (Customer Development, Agile, Lean, Design Thinking). Alex is also a professor and public speaker, helping to build common knowledge around Digital Transformation, Exponential Organizations, and Abundance. Linkedin: https://www.linkedin.com/in/apestchanker/

Within Cardano, Alex is an active community member, co founder of the LATAM Cardano Community helping to building impact in and out of the Latin America ecosystem and host of the LATAM TownHall, performed as Community Advisor in F6 and F7, with high ratings on his assessments, vCA in F7 and won several funds for his proposals, such as: F6: Proposals Mentors Marketplace ( https://cardano.ideascale.com/a/dtd/369749-48088 ), F7: Proposals Mentors Marketplace -cont (https://cardano.ideascale.com/c/idea/382926), F7: Easy Engagement - New members -AIM (https://cardano.ideascale.com/c/idea/381856), F7: LATAM TownHall by Catalyst Swarm (https://cardano.ideascale.com/c/idea/380974), among others.

Alex is also a 1st cohort ATALA-Prism Pioneer and a 3er cohort Plutus pioneer.

• Phil has a business and design background. Is a founder of Cardano AIM and has already successfully funded proposals in funds 4, 5, 6 and 7 which include: Community tools (https://cardanocataly.st/en/tools), Community Landing Page (https://cardanocataly.st/ ), Incentivized Voters Survey (https://cardano.ideascale.com/a/dtd/Incentivized-Voter-Survey-AIM/369554-48088 ), Proposal Framework Tool (https://cardano.ideascale.com/a/dtd/Proposal-Framework-Tool-AIM/369300-48088 ) and others.

• Yoram has 20+ years of business experience working with technology companies (strategy, partnerships, investors). In the last years, Yoram is focused on combining impact and business. 4 years ago he left his comfort zone and worked for 2 years for an NGO Earthworm.org focusing on sustainable business models across agriculture supply chains. Yoram also constantly works with starts as an advisor and mentor i.e. GivingWay.com. https://www.linkedin.com/in/yoram-ben-zvi-446836/

Within Catalyst, Yoram is an active community member, CA, proposer, and very active with Cardano4Climate

• Razali Samsudin, research lead https://www.linkedin.com/in/razali-samsudin

Educator, Editor, Digital Economy, Blockchain & Sustainability Researcher, Social Entrepreneur, Catalyst Proposal Mentor, Wada UN SDG and Education Coordinator, Co-Founder of Sustainable ADA, Contributor for Positive Blockchain & Catalyst School Core Member. 

• UX team that is currently working also on the Proposers Mentors Market Place funded proposal
• Developers - we will use the same developers as for the affiliated proposals.

Both teams will be managed by Alex.

• AIM:

Phil, Alex, Raz and Yoram are part of Cardano AIM (Assembly Inspiring Masses) which brings together active Catalyst Community members to design and build tools that support the community. Some examples: include the popular voter-tool (https://cardanocataly.st/voter-tool/#/), the Community Advisor Tools (CA and vCA-tools) (https://cardanocataly.st/ca-tool/#/ & https://cardanocataly.st/vca-tool/#), the SDG Proposer Tool (https://cardanocataly.st/proposer-tool-sdg/#/), the SDG Search Tool (https://cardanocataly.st/sdg-search-tool/#/), as well as the Community Landing Page (https://cardanocataly.st/). AIM continues to focus on developing the best services and tools for the benefit of the Cardano community.

[AUDITABILITY]

The community will be able to audit and review the deliverables and KPIs.

The technology platform will be available for the community members and usage reports will be provided and in the monthly reporting process.

All educational information will be available in a google drive folder 

Meetups will be open and recorded 

The AIM team and the proposers are well active in the community and available for information requests.

Reducing the time and efforts for new members to come on board and take active participation in the community, being able to achieve it through a technology platform and find a model to keep maintaining and improving the solution.

Phase 2 of this proposal as planned described in the original proposal 

https://cardano.ideascale.com/c/idea/381856

Affiliated proposal  https://cardano.ideascale.com/c/idea/369749

SDG Rating

By onboarding more members to Catalyst and having them more active, many of the SDGs could be impacted for mentors and specifically for many proposals in multiple areas. Below are some examples:

SDG goals:

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 10. Reduce inequality within and among countries

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

10.1 By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average

10.b Encourage official development assistance and financial flows, including foreign direct investment, to States where the need is greatest, in particular least developed countries, African countries, small island developing States and landlocked developing countries, in accordance with their national plans and programmes

10.c By 2030, reduce to less than 3 per cent the transaction costs of migrant remittances and eliminate remittance corridors with costs higher than 5 per cent

17.16 Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries

4.3 By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university

4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

Key Performance Indicator (KPI):

10.b.1 Total resource flows for development, by recipient and donor countries and type of flow (e.g. official development assistance, foreign direct investment and other flows)

10.c.1 Remittance costs as a proportion of the amount remitted

10.1.1 Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population

17.16.1 Number of countries reporting progress in multi-stakeholder development effectiveness monitoring frameworks that support the achievement of the sustainable development goals

#proposertoolsdg